newsXpress Nerang, one of our newest newsXpress members, is playing with Halloween for the first time. They are using the newsXpress marketing collateral to draw attention to the Halloween products they have left – on display on a power end. With just a week to go, many newsXpress stores are running low of Halloween product to sell – 2010 has been a terrificyear for Halloween.

Halloween is centre stage at newsXpress Mountain Creek with a display on a power end, facing customers as they enter the store.  The black background is ideal for featuring some of the more colourful Halloween products. Right across the country newsXpress stores are leading the way with great Halloween products this season – just like at newsXpress Mountain Creek.

newsXpress Ocean Grove is enjoying playing with Halloween for the first time ever.

This display in a high traffic location at Ocean Grove is enticing shoppers to get involved in the fun of the season – from costume pieces through to the pumpkins which light up.

For the last week newsXpress team members and store have been inncluding this footer on emails.  It is a variation on the Halloween collateral provided to newXpress stores on our A2 posters, in store newsletter, Halloween recipes and other collateral.

This is smart marketing in action – we are proud of comprehensive seasonal coverage.

newsXpress Ascot Vale has an excellent Halloween display on the dance floor.  Featuring a plenty of Halloween product and another visit from their store mannequin who makes it into most seasonal displays. The display is situated to be seen by most whoppers visiting the store.  If you are visiting or near Union Road Ascot Vale check out the Halloween offer at newsXpress Ascot Vale.

newsXpress Emerald has a Halloween display out front of the store drawing plenty of traffic to the business.  This feature stand offers a good range of Halloween product to attract the impulse shopper.  The display is supported with newsXpress collateral including the Halloween recipes – an exclusive to newsXpress offer.

newsXpress Mortdale has refreshed their Halloween offer, showing the importance of constant change for seasonal offers.  Facing customers as they enter the store, the popular Halloween range is delivering good results for then business.  The various Halloween displays are capped by newsXpress marketing collateral.

newsXpress Pakenham is using the newsXpress candylane approach to selling some of their Halloween products right in front of the counter.  This is an excellent impulse purchase strategy which will maximise the Halloween success.  The candylane itself brings structure to counter traffic flow – vital in any busy newsagency.  Click on the image to see a larger version of this photo.

newsXpress Cooma has Halloween promoted on an aisle end, facing customers as they enter the store.  Attention is drawn to the offer with two of the newsXpress Halloween posters hanging above the display. Anyone living in Cooma and wanting to have some fun this Halloween should get to newsXpress Cooma before they sell out.

newsXpress Pakenham is promoting Halloween in their Main Street window.  On the left is a display of Halloween products which is available in-store and on the right is the Halloween mirror, a real feature product for the 2010 Halloween season. Click here to see the mirror in action.  newsXpress Pakenham is using the window display to attract people passing by to stop and shop their Halloween range.

Halloween attracts younger shoppers and there are plenty of other products in a newsXpress store to satisfy these younger shoppers.

Click in the image for a larger version.

newsXpress Beechworth is embracing Halloween for the first time with this terrific display in the middle of the high-traffic dance floor.  From the newsXpress Halloween marketing collateral to the great range of product on offer, Beechworth is set for some Halloween fun.

As with all newsXpress stores embracing Halloween, the newsXpress national merchandise team has sourced a broad range of products from the regular Halloween offer through to some exclusive lines – all good margin yet at competitive prices. We have backed this up with excellent in-store collateral and out of store marketing.

Well done to Beechworth for embracing Halloween. We want to see photos of the staff costumes as we get closer to the big day!

Fun is front and centre in the Halloween display at newsXpress Ivanhoe in Melbourne.  Occupying two large display units on the dance floor, the Halloween range is easily seen by newspaper, greeting card and magazine customers.  There is plenty of retail theatre with the display and this is bound to drive a good sales result.  Ivanhoe residents are set for a great Halloween this year thanks to the effort and creativity from newsXpress Ivanhoe.

Click on the image to see a larger version of the photo.

newsXpress Orange has an excellent Halloween display on offer from the front of the store, pointing into the shopping mall.  With the exclusive newsXpress Halloween collateral hanging from the ceiling and drawing attention to the season to the tables packed with Halloween products, newsXpress Orange is set for an excellent Halloween season.  Click on the image to see a larger version of the photo.

newsXpress Woden has Halloween setup on the dance floor, in a perfect high traffic location from which to drive impulse purchases.  Customers heading into the store for greeting cards, magazines, newspapers and stationery pass right by this display without a need divert from their track.  Stacked from the floor up, the display offers a good range of Halloween product.

newsXpress has published two pages of Halloween recipes for newsXpress members to give away to customers.

The recipes are part of our strategy to help our stores encourage customers to turn Halloween into a fun family occasion.  They also demonstrate the newsXpress difference in action.

newsXpress members have the recipes on display with Halloween product as well as on offer from the counter.  They are an important element in showing that Halloween at newsXpress is a unique and more valuable experience.

The team at newsXpress Knox have created a cave feel behind the counter with the third version of this impulse Halloween display.  With the newsXpress poster as a centrepiece, the display is working a treat and generating good halloween business for the store.

Click on the image for a larger version.

newsXpress has provided members with collateral with which to promote the Hallmark Halloween voice changer – a differentiating and fun offer for Halloween this year.  The collateral is eye-catching and promotes the two price points: $14.95 or just $9.95 if the customer purchases three Hallmark greeting cards.

This is a terrific cross category promotion from newsXpress.  The overall Halloween strategy further demonstrates the value of an engaged marketing group as Halloween attracts new traffic and guides existing traffic to spend more.

newsXpress and Halloween worked together to bring the voice changer to market for Halloween this year.

newsXpress Knox has relocated Halloween to present the season in a couple of locations in-store.  This small display in the photo is facing into the mall, promoting the season to people who may not usually shop at newsXpress Knox.  Capped with newsXpress Halloween marketing collateral and featuring key fun items from the season, this display is a key reason for excellent sales already for the season.

Halloween products from newsXpress preferred suppliers are on display on the dance floor of newsXpress Yarram in a good high traffic location in the business.  Sales have been good as the folks of yarram have been buying up for the October 31 fun.

Click on the image to see a larger version of this display.

The team at newsXpress Leongatha has positioned their Halloween range between Darrell Lea and their busy card department.  This is prime position in their busy store.  Customers entering the store see the terrific display which faces the main lottery counter.  Click on the image to see a larger version of the photo.