newsXpress Ocean Grove has been embracing the Halloween opportunity in-store in the lead up to today.  Their display has been a broad mix of Halloween partly, dress up and other products for Halloween shoppers.  This display which has faced shoppers as they enter the business was in ideal positioning to leverage store traffic.

newsXpress has been promoting Halloween since 2005.  Back then we were the first newsagency marketing group to engage in this seasonal opportunity.

It is our pioneering, sourcing suppliers, delivering creating marketing collateral, training newsagents on visual merchandising and running community engagement programs which has paved the way for so many other newsagents to now leverage Halloween for commercial success.

Thanks to our wok over the years, Halloween is in the top four seasons for some newsXpress businesses, delivering excellent rewards.

Halloween has worked at treat at newsXpress Ivanhoe.  We caught the display late in the season, after excellent sales.  Supporting a range of products from newsXpress preferred suppliers, the success here shows how Halloween can work in a suburban situation.  This is a fun season with broad appeal for newsXpress businesses which make the most of the opportunity, as they have done at newsXpress Ivanhoe.

newsXpress has been promoting Halloween since 2005.  Back then we were the first newsagency marketing group to engage in this seasonal opportunity.

It is our pioneering, sourcing suppliers, delivering creating marketing collateral, training newsagents on visual merchandising and running community engagement programs which has paved the way for so many other newsagents to now leverage Halloween for commercial success.

Thanks to our wok over the years, Halloween is in the top four seasons for some newsXpress businesses, delivering excellent rewards.

newsXpress Ascot Vale has been promoting Halloween products in the window to attract shoppers.  Based around an excellent range of products, the display caters to a range of opportunities from personal trick or treating to dressing the desk at the office tomorrow (October 31).

The photo does not do the terrific window display justice.  In store it looked even better!  Scary and fun!

newsXpress has been promoting Halloween since 2005.  Back then we were the first newsagency marketing group to engage in this seasonal opportunity.

It is our pioneering, sourcing suppliers, delivering creating marketing collateral, training newsagents on visual merchandising and running community engagement programs which has paved the way for so many other newsagents to now leverage Halloween for commercial success.

Thanks to our wok over the years, Halloween is in the top four seasons for some newsXpress businesses, delivering excellent rewards.

Placed in the window and facing out onto Main Street Pakenham, newsXpress Pakenham has been promoting Halloween 2011 with this display in addition to other promotions in-store.  Click on the image to see a larger version.

Creating a display shoppers can walk around drives sales.  It is better than type of display you see in a supermarket.

newsXpress has been promoting Halloween since 2005.  Back then we were the first newsagency marketing group to engage in this seasonal opportunity.

It is our pioneering, sourcing suppliers, delivering creating marketing collateral, training newsagents on visual merchandising and running community engagement programs which has paved the way for so many other newsagents to now leverage Halloween for commercial success.

Thanks to our wok over the years, Halloween is in the top four seasons for some newsXpress businesses, delivering excellent rewards.

newsXpress Yarram has been promoting Halloween 2011 in the shop window, facing onto the main street of Yarran yet easily seen by shoppers in store.  Please click on the image for a larger version of the photo.

A Halloween display like this works a treat in a country town newsagency where it can own the season and thereby bring in new traffic based on word of mouth.

newsXpress has been promoting Halloween since 2005.  Back then we were the first newsagency marketing group to engage in this seasonal opportunity.

It is our pioneering, sourcing suppliers, delivering creating marketing collateral, training newsagents on visual merchandising and running community engagement programs which has paved the way for so many other newsagents to now leverage Halloween for commercial success.

Thanks to our wok over the years, Halloween is in the top four seasons for some newsXpress businesses, delivering excellent rewards.

newsXpress Riverlink at Riverlink Shopping Centre in Queensland, has been promoting Halloween with this excellent display of a broad range of Halloween product.  Please click on the image for a larger version.

newsXpress has been promoting Halloween since 2005.  Back then we were the first newsagency marketing group to engage in this seasonal opportunity.

Seen by all shoppers who enter or pass the newsagency, this display has put Halloween on the shopping list well and truly.  The display is better than any other retailer nearby in terms of overall offer and range of products available.  Plus the items win on price.

It is our pioneering, sourcing suppliers, delivering creating marketing collateral, training newsagents on visual merchandising and running community engagement programs which has paved the way for so many other newsagents to now leverage Halloween for commercial success.

Thanks to our work over the years, Halloween is in the top four seasons for some newsXpress businesses, delivering excellent rewards.

newsXpress Maryborough in Victoria has been promoting Halloween throughout the store including with this product display which faces shoppers as they enter the business.  Click on the image to see a larger version.

The newsXpress Maryborough team has used Halloween as an excellent transition between Father’s Day to Christmas, having fun with the season along the way.

newsXpress has been promoting Halloween since 2005.  Back then we were the first newsagency marketing group to engage in this seasonal opportunity.

It is our pioneering, sourcing suppliers, delivering creating marketing collateral, training newsagents on visual merchandising and running community engagement programs which has paved the way for so many other newsagents to now leverage Halloween for commercial success.

Thanks to our wok over the years, Halloween is in the top four seasons for some newsXpress businesses, delivering excellent rewards.

Check out the Halloween display at newsXpress Wetherill Park in New South Wales.  Please click on the image for a larger version.

Packed with products from newsXpress preferred suppliers and playing some beautiful retail theatre, this display works a treat is positioning this business as the go to place at Stockland Wetherill Park for all things Halloween this year.

newsXpress has been promoting Halloween since 2005.  Back then we were the first newsagency marketing group to engage in this seasonal opportunity.

It is our pioneering, sourcing suppliers, delivering creating marketing collateral, training newsagents on visual merchandising and running community engagement programs which has paved the way for so many other newsagents to now leverage Halloween for commercial success.

Thanks to our wok over the years, Halloween is in the top four seasons for some newsXpress businesses, delivering excellent rewards.

Click on the image to check out the scary, and fun, Halloween display at newsXpress Whittlesea.  Halloween is terrific for creating retail theatre.  This display certainly does that, it makes newsXpress Whittlesea the place to visit for a scare this Halloween.

With an excellent range of Halloween products sourced from newsXpress preferred suppliers at competitive pricing, this season is a commercial and community success for newsXpress members.  We all get to have some great fun.

Go on, click on the image…

newsXpress Pakenham has an excellent range of Halloween products on show in-store from newsXpress preferred suppliers.

Topped with our newsXpress Halloween poster, the display shows the wonderful range of Halloween items for all budgets and ages from voice changers to candy baskets to Witches hats.  All good fun and good value.

We are having a fun time with Halloween across newsXpress stores this year.  We have new products offering plenty of new types of scares.

Congratulations to newsXpress Pakenham for a great Halloween display.

newsXpress Knox has the Monsterous mini plush range as part of its broad Halloween offer this year, providing an excellent gift for parents and others to get into the fund of Halloween.  Placed at the counter for impulse purchase, the Monsterous plush is an easy good-value excellent margin impulse item and a nice way to engage even more shoppers in the wonderful, fun and profitable Halloween opportunity.

This is another good story from the newsXpress merchandise team.

Please click on the image to see details of the items.

newsXpress Wyalla Plaza has been promoting a range of Halloween products next to their display of Hallmark boxed Christmas cards.  Placing displays from two seasons next to each other like this can leverage traffic generated by one into driving sales for another.  It also gives kids with parents something to look at and enjoy shopping as much as the parents.

newsXpress is promoting Halloween in a national TV commercial which is running on the Nine Network’s GEM stations right now and for two weeks in the lead up to Halloween.

newsXpress Jimboomba is promoting a good range of Halloween product on the dance floor and is making good use of the newsXpress Halloween marketing collateral.  From witches hats to pitch-forks to cobwebs, the Halloween range at newsXpress Jimboomba is terrific – perfect for a party or some street fun.

newsXpress is promoting Halloween in a national TV commercial which is running on the Nine Network’s GEM stations right now and for two weeks in the lead up to Halloween.

newsXpress Pelican Waters is promoting Halloween products on the dance floor, facing shoppers as they enter the newsagency.  The halloween products are competitively prices and have been sourced from newsXpress preferred spillers … offering excellent margin.

newsXpress is promoting Halloween in a national TV commercial which is running on the Nine Network’s GEM stations right now and for two weeks in the lead up to Halloween.

The Halloween display at newsXpress Wetherill Park on the dance floor is eye-catching, easily drawing attention from shoppers as they enter the store and easily driving sales already for Halloween which is on October 31.

Packed with Halloween products from newsXpress preferred suppliers, this display at newsXpress Wetherill Park represents the journey newsXpress has led newsagents on since entering the Halloween season space in 2005.  This is how a highly successful season for us, generating excellent new traffic in newsXpress stores and driving a boost to shopping basket depth.

newsXpress is promoting Halloween in a national TV commercial which is running on the Nine Network’s GEM stations right now and for two weeks in the lead up to Halloween.

These Hocus Pocus Halloween buttons from newsXpress strategic partner Hallmark are a nice bit of fun for newsXpress stores this Halloween.  It is good to have genuinely unique product which we know appeals to the Halloween shopper.

newsXpress stores are locating the Hallmark Halloween buttons in a perfect position in among their Halloween 2011 displays.

These Halloween themed Elmo plush items from the Sesame Street range are a nice extension to what you usually see on offer for Halloween.

Thanks to newsXpress preferred supplier Jasnor we have access to a good range of seasonal items to extend seasonal and year-round gift and related opportunities.

The Elmo plush items make Halloween more accessible to younger people.

newsXpress has pioneered Halloween for newsagents, having first entered the season in a big way in 2005.  While others have followed, none has the depth of range of creative collateral that we offer through newsXpress for this commercially valuable season.

Click on the image for a great view of this wonderful display of Halloween products at newsXpress Runaway Bay.

This is the first crack at Halloween by the newsXpress Runaway Bay team since they opened the business.  They have a wonderful range of products on show and a terrific sense of retail theatre created through the display.

Shoppers at the Runaway Bay shopping centre are loving the energy, fun and great service being delivered by the team at newsXpress Runaway Bay.  Halloween is giving the team another opportunity to show off the newsXpress difference.

newsXpress Emerald in Queensland has a terrific display promoting Halloween at the entrance to the newsagents.  This is an excellent embrace of the Halloween opportunity … not only showing off the season for their local success but also showing off their newsXpress connection and our national support for what is now a commercially valuable as well an tremendously fun season.

Knowing the team at Emerald they are set to have fun with Halloween as the big day gets closer.

Delivering an excellent margin and supporting products for shoppers of all ages, Halloween is a fun an engaging season, ideal for any newsagency as newsXpress members have discovered since we first embraced the season, leading the newsagency channel, in 2005.

In our last blog post of photos about Halloween 2010, we thought it fitting to show this photo of the front window of newsXpress Maryborough in Victoria. Click on the image for a larger (better quality) version of the photo.  It shows the value of engaging a professional visual merchandiser to promote the business. Stunning!