newsXpres Seymour got into the Halloween spirit yesterday with staff wearing masks at their lottery counter.  These costumes and the Halloween display elsewhere in the store created a terrific atmosphere for the business.  This is part of what Halloween is about, having fun.  At newsXpress Seymour they certainly did that … and they may have scared a couple of customers along the way.

newsXpress Salamander Bay put on an excellent Halloween show right up to the last minute with an excellent range of costumes, party goods and other items for shoppers wanting to embrace the fun of Halloween this year.

Beyond the good margin Halloween sales opportunity, the display at newsXpress Salamander Bay brought that extra bit of fun into the newsagency and this flows onto sales in other departments.  Retail is theatre after-all.

newsXpress has shown that Scary can be fun with its fresh approach to Halloween this year.  newsXpress stores across Australia have been places of fun and good business over the last few weeks and this past week especially as we drew closer to the big night - TONIGHT! We have made newsXpress stores destination stores for Halloween. Customers love this, newsXpress retail employees love this and newsXpress retailers love this!

Our Halloween strategy has proved again this year to draw new traffic and extend the shopping basket - with good margin product.  This is a great commercial story for newsXpress stores.

Tonight, if you hit the streets for some trick or treat fun or if you head off to a Halloween party, have fun (because Scary can be fun), stay safe and think about newsXpress - we’re your Halloween destination.  Boo!

The team at newsXpress Wetherill Park created a stunning display for their first ever engagement with the Halloween season.  The display went up in September and they have sold out of everything, in advance of the big day.

This is an excellent example of using a newsXpress initiative to drive traffic and sales around a good margin story thanks to newsXpress preferred supplier relationships.  newsXpress brings all the elements of a successful campaign together for local action at the store level.

The execution by the team at newsXpress Wetherill Park has been excellent and the results rewarding.

Not really witches, not at all!  Amanda kindly agreed to model the purple witches’ hat - part of the Halloween range at newsXpress Laidley.  Amanda is all smiles standing next to a great display of Halloween product which has been selling well as we approach the big day this Saturday.

newsXpress Laidley has embraced Halloween and represented newsXpress well with thes popular and profitable season.  The know how enjoyable the season can be and the word of mouth value for the business by embracing it.

The newsXpress and Tattersalls Halloween marketing collateral work well together in-store - promoting dreams and fun for Halloween this Saturday, October 31.  By connecting newsXpress and Tattersalls in this way, newsXpress locations with Tattersalls are able to gain additional valuable leverage for their Halloween related sales.  Halloween 2009 is a great example of the newsXpress difference at work for our members.

newsXpress Young is having fun with a good range of scary products for Halloween this year.  Supported by the newsXpress Halloween collateral, this is a new opportunity for the business.

Situated on the Olympic Highway in the South West Slopes of NSW, Young is a great place to visit and offers something for everyone.  It attracts many tourists.  The Halloween offer will appeal to families travelling through as well as locals looking to have a bit of fun this Saturday night.

Halloween is big business at newsXpress Castle Towers, showing that this party season can be a lot of fun and good for business in a large shopping centre based newsagency.  The newsXpress Castle Towers team has a broad range of Halloween products from the small to large.  They have an excellent range for  a Halloween party together and for those planning to walk the streets on a trick or treat mission.

The placement of Halloween near cards at Castle Towers is ideal in that it helps drive add-on greeeting card sales to the Halloween shopper.

newsXpress Eumundi is bringing Halloween fun newsXpress style to beautiful Eumundi with a good range of Halloween party products and other items.

Even though we are in the last week of the Halloween season, the team at Eumundi has been able to display plenty of fun products and show that Scary can be fun.

The team at newsXpress Forest Hill moved Halloween to the main thoroughfare entrance to the shop as part of their plan to combat store blindness and to better connect with the Lotto October 31 superdraw.  This was always part of the plan.  Halloween started in the window three weeks ago as it did last year.  Moving key seasons in this way is part of the newsXpress strategy of embracing change and keeping the retail offer fresh.  The time involved is rewarded with sales growth.  newsXpress Business Development Managers pitch the value of change in their regular store visits.

Belinda and the team at newsXpress Riverlink are scaring up a storm with their Halloween range.  Besides the display in the photo they have a terrific display using cobwebs and our newsXpress collateral at the entrance to the store.

The range at newsXpress Riverlink makes them the go-to store in the area for Halloween and this will drive excellent word of mouth business.  The newsXpress merchandise team has helped drive this by sourcing excellent, competitively priced, Halloween product for this year’s season.

newsXpress Upper Coomera has Halloween products on the shelves and terrific displays all around to draw attention.  Having had success with Halloween previously, they understand the value of strong support for the season.

In addition to the hang-sell display in the photo, they have our newsXpress Halloween posters out and appropriately scary cobwebs ahanging from the ceiling.

Halloween is about retail theatre and at newsXpress Upper Coomera it’s on show.

Someone at newsXpress Sunbury Square is getting into the fun of Halloween early judging by the photo.  They are showing off one of the fun Halloween costumes they have on sale.  In addition to costumes they have other Halloween product including pitch forks, candy baskets, witches hats … all sorts of things to celebrate Halloween and have a good time and all available through our newsXpress preferred supplier relationships.

The folks at newsXpress Sunbury Square have gone all out and had a lot of fun creating their retail displays and engaging with customers in the lead up to Halloween on October 31.  We love this!

Halloween products are available in Cooma in New South Wales for the first time thanks to the team at newsXpress Cooma.  From witches’ hats to devil’s horns to candy buckets, the newsXpress Cooma team has put together a good mix of fun products to help people in town enjoy the fun of Halloween.  They have done this with the help of newsXpress.

It can be daunting going into a season like Halloween for the first time.  Our newsXpress merchandise experts guide the ordering process as well as in-store visual merchandising.

We have had Halloween products on sale at our Watergardens Town Centre corporate newsXpress store for more than a month.  Sales have been excellent.  Customers are drawn by the stunning display right at the front of the shop created by renee and maintained by our team.  Customers are coming back for more, they love the range.  We have been fortunate to purchase enough stock for this repeat business, especially given that Halloween is still two weeks away.  Everything is selling well including the most expensive costume and party items. Halloween is hot at Watergardens!

Halloween party goods, dress-up costumes and other Halloween themed products are on show at newsXpress Ascot Vale in Victoria in a terrific in-store display.

From the witch flying between the posters to the bright products on the display units, this is truly great visual merchandising - the photo does not do the in-store display justice.

Walking into newsXpress Ascot Vale, you know you are in a shop where everyone is having fun, not just with Halloween but with general business.  This is retail excellence on show.

From our newsXpress national merchandise team to our on the road Business Development Managers to newsXpress store owners and team members, everyone is working well together to drive an excellent Halloween season.  The photos in this series, including this one from Ascot vale, show what team work can achieve.

The halloween display inside the entrance to newsXpress Harbour Town in Queensland is bold, bright and fun.  The display shows off the newsXpress sourced products and creates a ‘vibe’ at the front of the store which is ertain to help drive other sales.

The harbour Town team has done a terrific job creating this display and giving customers such a good shopping experience.

newsXpress is pleased to see so many newsXpress members embracing Halloween and enjoying the commercial and social opportunity.

newsXpress Pakenham has a terrific Halloween display fronting the busy Main Street.  This display draws customers in.

Once inside the shop, customers are presented a wide variety of excellent (good margin) Halloween product.  The displays give the shop a great vibe and this translates into good business - not only of Halloween product but other products too.

newsXpress members know that retail is all about theatre.  Halloween is a great season to show off embrace the newsXpress point of difference.

The team at newsXpress Forest Hill in Victoria has created a stunning window display full of Halloween product from masks to costumes to cobwebs and delicious chocolates.  facing out into the mall, the Halloween display is drawing in customers and generating some excellent sales - proving that even with an older demographic as they have at Forest Hill,  Halloween works well.

newsXpress ‘owns’ Halloween in the newsagency channel.  The fresh marketing collateral provided free to members and the excellent product helps stores create bright displays and tell a great Halloween story.

Halloween is on show at newsXpress Goulburn with a range of products from the newsXpress suppliers and use of our Halloween marketing collateral.  This is a reasonably new season for Goulburn - but one with which they are embracing and enjoying.

The Halloween product on display at the front of the shop, facing the mall, draws new shoppers into newsXpress Goulburn.  This traffic boost is one reason newsXpress is so strong in embracing Halloween.

As newsXpress says on the collateral provided free to members: Scary can be fun!