newsXpress Melton is promoting the Easter Beanie Kids offer which has been embraced by all newsXpress stores. The placement is clever in that it’s next to newspapers, a very busy destination in-store – and next to plush which attracts kids.

Even as the Easter Beanie Kids display was being created, the team at newsXpress Melton sold four units. Now that’s sales success! Since then sales at Melton have continued.

Easter Beanie Kids is proving to be another newsXpress success story … further showing off the value of newsXpress membership and commitment as our members are banking valuable margin dollars.

newsXpress St Clair in New South Wales is promoting the Easter Beanie Kids which feature as part of our Easter offer at newsXpress … right across our network of stores.

Promoting these products at the front of the shop attracts new customers and these new customers are likely to purchase other items with their Easter Beanie Kid purchase. Yes, they are that popular!

newsXpress loves the Beanie Kid opportunity because it is a brand shoppers repeat and because it attracts a younger shopper, a shopper of tremendous value.

newsXpress stores have taken on the Charm It brand of charm bracelets and charms with some already reporting excellent sales success. These cute products appeal to young girls and are being sold easily from the sales counter as well as the gift department in-store.

Promoted through a newsXpress preferred supplier, the Charm It range is another example of the newsXpress commitment to grand paying off handsomely for newsXpress members and our preferred supplier partner.

Exclusive deals and preferred supplier arrangements are just part of the newsXpress point of difference … adding value of our member businesses every day.

newsXpress Canterbury in Victoria has been promoting Valentine’s Day  in the window facing into the street.  Showing off some terrific Valentine’s Day product from newsXpress preferred suppliers, the display is appealing and connecting with the season. From promoting the JAG watch giveaway for a Hallmark card customer (funded by newsXpress) to the offer fo some nice plush, the display at newsXpress Canterbury is a terrific pitch for the season of love.

The team from newsXpress Knox City in Victoria is promoting the large Cooper plush bear from hallmark on a swing high above the Valentine’s Day display.

This bold display is drawing new traffic from the mall into the store, helping to drive sales of other Valentine’s Day products in the business as well as general products.  Putting Cooper on a swing makes him more appealing than just plonking him on or in a display.  It provides context which helps make him a more appealing purchase.

The Cooper products as well as other interactive products from Hallmark are selling very well at newsXpress Knox.

In a smart and successful move, newsXpress Riverlink is promoting the Hallmark Cooper plush and talking bear products alongside the wonderful Tinco antique teddy tins.  Two preferred suppliers in one display is a real bonus.

This is an excellent move and is delivering good business results for both products form the newspaper stand.

The dual display broadens the appeal, supports two preferred suppliers and adds value to the traditional newspaper stand.

This is an good win win display from the team at newsXpress Riverlink.

newsXpress Dapto has been enjoying terrific sales success with Valentine’s Day product sourced through newsXpress preferred suppliers including the large plush bears shown in the photo and others.

Going out early and bold with Valentine’s Day is paying off for newsXpress members around Australia. Thanks to work last year from our merchandise team, newsXpress members had the pick of the crop of Valentine’s day products at excellent prices. This has presented them with a competitive advantage today … this is reflected in plenty of happy newsXpress members.

Like many newsXpress stores across Australia, the team at newsXpress Gladstone Park in Victoria loves the Pumpinator from one of our newsXpress preferred suppliers.

This terrific fun item is perfect for school holidays. Families especially love this water balloon device, they have lots of safe, and wet, fun. It’s available now from newsXpress stores and will brighten any school holiday time. Be sure what you ware as playing with the Pumpinator you’re sure to get wet though.

Cooper, is a sweet young bear with a big heart … and plenty to say.  Cooper is from our friends at Hallmark.  he’s an interactive story buddy.  Kids love watching him come to life as a parent or loved-one reads key words aloud from his books.

Cooper has been selling well through January as people look for some in-home entertainment through the summer.

Cooper is something kids love over and over.  Not only does he entertain but he engages in a way that helps kids enjoy reading more.

More newsXpress stores are promoting the popular beanie kids range form newsXpress preferred supplier Skansen.  This range is wonderful in that it is collectible … people slowly add to their collection over time, making the most of the opportunity and building to an achievement.

newsXpress members are supported by Skansen with easy access to product, competitive pricing and promotional collateral with which to drive sales. We love the support from Skansen as it makes the work of newsXpress members so much easier.

From seasonal offers to everyday sales, beanie kids are popular with newsXpress members and newsXpress shoppers.

newsXpress Ocean Grove continues to enjoy success with Cheeki water bottles. Having embraced the opportunity when first presented in 2010, newsXpress Ocean Grove continues to enjoy good sales with this line of safe water bottle products.  Safer than plastic and many other water bottles, the Cheeki range is something newsXpress stores can be proud to offer.

newsXpress launched the range of Cheeki stainless steel water bottles in 2010 and what a success they have been!

newsXpress has made Cheeki a success for members with range and merchandising advice, pricing which delivers an excellent margin to newsXpress members and with vital information to help team members sell the benefits of the Cheeki product.

Cheeki bottles …  the newsXpress difference in action.

The fridge magnets released exclusively to newsXpress members some months ago from our friends at The Sticker Family have been selling well.  They a popular addition to The Sticker Family range.

Promoted using collateral created exclusively for newsXpress stores, the magnets enable customers to promote the magnets with their pull up banner or elsewhere in the store.

Right through Christmas stickers and magnets from The Sticker Family have been selling well, driving excellent business for newsXpress members … thanks to the wonderful support from The Sticker Family.

newsXpress Watergardens is enjoying excellent sales from this range of travel related gifts sourced from newsXpress preferred suppliers.  In the run up to Christmas the range sold very well … offering ideal Christmas gifts.

Now, after Christmas, shoppers will purchase the items for themselves as they start off on annual holidays.

Professionally merchandised by the newsXpress Watergardens team, these travel gifts present the business competitively in the gift space.

Gift sales in the business are up year on year – well into double digits.

newsXpress Pakenham has been promoting a range of graduation gifts with this terrific display in-store.

Promoted at the perfect time of the year for high school, university and even primary school graduation, the display at newsXpress Pakenham offers a wonderful range of graduation gifts sourced from newsXpress preferred suppliers.

This display is perfect for driving incremental business, leveraging extra sales from traffic visiting the newsagency for other purchases.

newsXpress members who have taken up the Beanie Boos opportunity presented at our last round of member meetings are enjoying excellent sales success. These fun plush toys are being snapped up as birthday gifts as well as Christmas gifts.  When placed near the counter they work a treat as an impulse purchase item, adding excellent margin dollars to any sale.

Beanie Boos are another success from one of our newsXpress preferred suppliers working with our newsXpress merchandise team, adding even more value to newsXpress membership.

newsXpress Engadine has expanded the range of gifts on offer, presenting an excellent selection of gifts from newsXpress preferred suppliers.

As the photo shows, the enhanced grift range makes for an excellent display in the store, leading into the greeting card department.

newsXpress has preferred supplier relationships with close to one hundred suppliers offering gift products.  This provides newsXpress members with an excellent range of gifts from which to choose, enabling buying to local needs to be undertaken.

The newsXpress merchandise team is able to guide newsXpress members on their gift buying, helping newsagents and their employees to expand into this important department … but in a way which does not detract from the core categories which remain vitally to the health of a newsagency.

The expanded gift range at newsXpress Engadine is a testament to newsXpress members who want to grow their businesses working with opportunities presented by newsXpress for mutual benefit.  It speaks to the importance of guidance to enable the leveraging of opportunities found in preferred supplier product lists.

The Jingle the dog offer from Hallmark Cards which is being offered right across the newsXpress network is working a treat, especially in outlets which are promoting the unique interactive product in high-traffic locations.

newsXpress Knox at Knox City Shopping Centre in Victoria has been promoting Jingle the Dog from Hallmark with this behind the counter display.  This display piques interest from shoppers at the counter and this can help drive impulse purchases.

Leveraging promotion by Hallmark, the Jingle the Dog displays across newsXpress stores reinforce our connection with a national brand and make shopping safer and easier from a consumer’s perspective.

National brands reflect value and value is an important newsXpress point of difference.

These fun wine glass insulators are proving to be a terrific impulse purchase gift at newsXpress Cairns Central.  Located at the front of the shop on an aisle end, they are an easy additional purchase for shoppers browsing the busy and gift-fulled store.

The Woozie wine glass coolers are an example of the broad range of gifts available from newsXpress preferred suppliers.  We have impulse lines through to high end gift lines … covering a broad range of price points and catering to many different give giving occasions.

One of the best ways to build shopper loyalty is to provide shoppers with a constantly changing shopping experience based around fulfilling needs and having fun on the way through.  newsXpress Cairns Central certainly provides this, delivering an excellent retail experience through a broad and enticing range of gifts as well as more traditional newsagency lines.

This terrific aisle end display at newsXpress Wetherill Park beautifully promotes products from two newsXpress preferred suppliers – Theme Box Company and The Pudding Lady.

In the display, the products from the two companies visually compliment each other.  In a practical sense, the display encourages shoppers to purchase the gift and the gift packaging for the gift.

Both products represent a point of difference for newsXpress Wetherill Park over Christmas related offers from other retailers in the Stockland shopping centre.  It’s important for retailers to offer a point of difference and newsXpress supports this through a diverse product offering by way of it preferred supplier community.

newsXpress Ocean Grove has a terrific range of Christmas ornaments on display from newsXpress preferred supplier Gibson – as shown in the photo.

Having access to the Gibson range early in the year gives newsXpress members the opportunity to pick the best items from the Gibson range as well as from the Unity range.  Unity is a sister supplier to Gibson.

Now is the time for selling Christmas trinkets and decorative items as this is when shoppers are more likely to be getting in early for items with which to dress their homes, offices and cars.  Range is the key, range in terms of products themselves and the price points on offer … the range at newsXpress Ocean Grove covers range and price points beautifully.

The newsXpress merchandise team is here to help newsXpress members on range choice and other matters not only for Christmas but all year through.