newsXpress Dapto has been enjoying terrific sales success with Valentine’s Day product sourced through newsXpress preferred suppliers including the large plush bears shown in the photo and others.

Going out early and bold with Valentine’s Day is paying off for newsXpress members around Australia. Thanks to work last year from our merchandise team, newsXpress members had the pick of the crop of Valentine’s day products at excellent prices. This has presented them with a competitive advantage today … this is reflected in plenty of happy newsXpress members.

Like many newsXpress stores across Australia, the team at newsXpress Gladstone Park in Victoria loves the Pumpinator from one of our newsXpress preferred suppliers.

This terrific fun item is perfect for school holidays. Families especially love this water balloon device, they have lots of safe, and wet, fun. It’s available now from newsXpress stores and will brighten any school holiday time. Be sure what you ware as playing with the Pumpinator you’re sure to get wet though.

Cooper, is a sweet young bear with a big heart … and plenty to say.  Cooper is from our friends at Hallmark.  he’s an interactive story buddy.  Kids love watching him come to life as a parent or loved-one reads key words aloud from his books.

Cooper has been selling well through January as people look for some in-home entertainment through the summer.

Cooper is something kids love over and over.  Not only does he entertain but he engages in a way that helps kids enjoy reading more.

More newsXpress stores are promoting the popular beanie kids range form newsXpress preferred supplier Skansen.  This range is wonderful in that it is collectible … people slowly add to their collection over time, making the most of the opportunity and building to an achievement.

newsXpress members are supported by Skansen with easy access to product, competitive pricing and promotional collateral with which to drive sales. We love the support from Skansen as it makes the work of newsXpress members so much easier.

From seasonal offers to everyday sales, beanie kids are popular with newsXpress members and newsXpress shoppers.

newsXpress Ocean Grove continues to enjoy success with Cheeki water bottles. Having embraced the opportunity when first presented in 2010, newsXpress Ocean Grove continues to enjoy good sales with this line of safe water bottle products.  Safer than plastic and many other water bottles, the Cheeki range is something newsXpress stores can be proud to offer.

newsXpress launched the range of Cheeki stainless steel water bottles in 2010 and what a success they have been!

newsXpress has made Cheeki a success for members with range and merchandising advice, pricing which delivers an excellent margin to newsXpress members and with vital information to help team members sell the benefits of the Cheeki product.

Cheeki bottles …  the newsXpress difference in action.

The fridge magnets released exclusively to newsXpress members some months ago from our friends at The Sticker Family have been selling well.  They a popular addition to The Sticker Family range.

Promoted using collateral created exclusively for newsXpress stores, the magnets enable customers to promote the magnets with their pull up banner or elsewhere in the store.

Right through Christmas stickers and magnets from The Sticker Family have been selling well, driving excellent business for newsXpress members … thanks to the wonderful support from The Sticker Family.

newsXpress Watergardens is enjoying excellent sales from this range of travel related gifts sourced from newsXpress preferred suppliers.  In the run up to Christmas the range sold very well … offering ideal Christmas gifts.

Now, after Christmas, shoppers will purchase the items for themselves as they start off on annual holidays.

Professionally merchandised by the newsXpress Watergardens team, these travel gifts present the business competitively in the gift space.

Gift sales in the business are up year on year – well into double digits.

newsXpress Pakenham has been promoting a range of graduation gifts with this terrific display in-store.

Promoted at the perfect time of the year for high school, university and even primary school graduation, the display at newsXpress Pakenham offers a wonderful range of graduation gifts sourced from newsXpress preferred suppliers.

This display is perfect for driving incremental business, leveraging extra sales from traffic visiting the newsagency for other purchases.

newsXpress members who have taken up the Beanie Boos opportunity presented at our last round of member meetings are enjoying excellent sales success. These fun plush toys are being snapped up as birthday gifts as well as Christmas gifts.  When placed near the counter they work a treat as an impulse purchase item, adding excellent margin dollars to any sale.

Beanie Boos are another success from one of our newsXpress preferred suppliers working with our newsXpress merchandise team, adding even more value to newsXpress membership.

newsXpress Engadine has expanded the range of gifts on offer, presenting an excellent selection of gifts from newsXpress preferred suppliers.

As the photo shows, the enhanced grift range makes for an excellent display in the store, leading into the greeting card department.

newsXpress has preferred supplier relationships with close to one hundred suppliers offering gift products.  This provides newsXpress members with an excellent range of gifts from which to choose, enabling buying to local needs to be undertaken.

The newsXpress merchandise team is able to guide newsXpress members on their gift buying, helping newsagents and their employees to expand into this important department … but in a way which does not detract from the core categories which remain vitally to the health of a newsagency.

The expanded gift range at newsXpress Engadine is a testament to newsXpress members who want to grow their businesses working with opportunities presented by newsXpress for mutual benefit.  It speaks to the importance of guidance to enable the leveraging of opportunities found in preferred supplier product lists.

The Jingle the dog offer from Hallmark Cards which is being offered right across the newsXpress network is working a treat, especially in outlets which are promoting the unique interactive product in high-traffic locations.

newsXpress Knox at Knox City Shopping Centre in Victoria has been promoting Jingle the Dog from Hallmark with this behind the counter display.  This display piques interest from shoppers at the counter and this can help drive impulse purchases.

Leveraging promotion by Hallmark, the Jingle the Dog displays across newsXpress stores reinforce our connection with a national brand and make shopping safer and easier from a consumer’s perspective.

National brands reflect value and value is an important newsXpress point of difference.

These fun wine glass insulators are proving to be a terrific impulse purchase gift at newsXpress Cairns Central.  Located at the front of the shop on an aisle end, they are an easy additional purchase for shoppers browsing the busy and gift-fulled store.

The Woozie wine glass coolers are an example of the broad range of gifts available from newsXpress preferred suppliers.  We have impulse lines through to high end gift lines … covering a broad range of price points and catering to many different give giving occasions.

One of the best ways to build shopper loyalty is to provide shoppers with a constantly changing shopping experience based around fulfilling needs and having fun on the way through.  newsXpress Cairns Central certainly provides this, delivering an excellent retail experience through a broad and enticing range of gifts as well as more traditional newsagency lines.

This terrific aisle end display at newsXpress Wetherill Park beautifully promotes products from two newsXpress preferred suppliers – Theme Box Company and The Pudding Lady.

In the display, the products from the two companies visually compliment each other.  In a practical sense, the display encourages shoppers to purchase the gift and the gift packaging for the gift.

Both products represent a point of difference for newsXpress Wetherill Park over Christmas related offers from other retailers in the Stockland shopping centre.  It’s important for retailers to offer a point of difference and newsXpress supports this through a diverse product offering by way of it preferred supplier community.

newsXpress Ocean Grove has a terrific range of Christmas ornaments on display from newsXpress preferred supplier Gibson – as shown in the photo.

Having access to the Gibson range early in the year gives newsXpress members the opportunity to pick the best items from the Gibson range as well as from the Unity range.  Unity is a sister supplier to Gibson.

Now is the time for selling Christmas trinkets and decorative items as this is when shoppers are more likely to be getting in early for items with which to dress their homes, offices and cars.  Range is the key, range in terms of products themselves and the price points on offer … the range at newsXpress Ocean Grove covers range and price points beautifully.

The newsXpress merchandise team is here to help newsXpress members on range choice and other matters not only for Christmas but all year through.

newsXpress Bairnsdale has been promoting graduation and teacher gifts with this display in-store.  Using newsXpress provided collateral and products from newsXpress preferred suppliers, the gifts offer an excellent range for the teacher and graduation gift shopper.

newsXpress has a range of suppliers with gifts and other products for the graduation and teacher gift opportunities.  From low to mid price points, the ranges available work in a range of ecumenic situations.

We also have suppliers with complete packages as well as individual gifts … offering excellent flexibility to our newsXpress members.

Connecting with seasonal promotions like this is an excellent way to encourage shopper loyalty, tapping into more and more gift giving occasions outside of the major seasonal opportunities.

In addition to driving gift sales, these promotions and displays, like at newsXpress Bairnsdale, drive greeting card sales and this is where basket efficiency can really kick in for the business.  Well done Bairnsdale team for embracing the opportunity.

Check out the Jingle the Dog display at newsXpress Malvern Central.  This is located at the entrance to the store, showing off this new interative product from our friends at Hallmark.

As you read the hard cover book, Jingle the dog reacts and interacts, making for wonderful and memorable occasions for those participating.

From interactive greeting cards through to Jingle the Dog, hallmark are the innovators in the greeting card and allied gift space.  Thanks to our strategic partnership we have easy and early access to these products for newsXpress stores.

The best way to sell Jingle is for shoppers see and hear Jingle.

newsXpress Ascot Vale is promoting Jingle the dog, the latest interactive product from the creating team at Hallmark.  This feature display is easily seen by shoppers and pro ides an engagement opportunity with Jingle.

Kids and grown-ups alike will love this plush and hardcover book set featuring a pup named Jingle who interacts with you when you read his story aloud.

Press Jingle’s ear to start, then read the story aloud, Jingle barks, whimpers, and even sings when certain corresponding lines are read. You aren’t just reading a book, you’re bringing story time to life!

Jingle is truly wonderful innovation from Hallmark.

newsXpress Wetherill Park has been running a wonderful promotion of gift and related items with a Paris theme.

Featuring products sourced from one of our newsXpress preferred suppliers, this terrific display is not what you would expect when you walk into a newsagency … this is exactly why it works at generating sales.  It is also generating traffic from shoppers who notice the display as they walk past the shop.

Well done to the team at newsXpress Wetherill Park on such excellent initiative,  creative execution and for supporting a newsXpress preferred supplier … you do the newsXpress brand proud.

newsXpress East Maitland is partnering with one of our preferred suppliers of toys to put together this terrific display of toys in-store.

Located perfectly in a highly visible location and offering easy access to a broad range of toy product, the display is set to draw traffic and drive sales.

Through newsXpress, members have access to some excellent value toy offers which enable them to drive good sales and bank excellent margin dollars from the toy category.

newsXpress East Maitland has created a wonderful display of products from our friends at Tinco.  nice coming on as a newsXpress preferred supplier, Tinco has helped many newsXpress members grow sales in the gift / gift packaging area.  We are seeing the tins sold as items for personal use as well as for gifts.  We are also seeing them sold as packaging for other gifts.  They have so many uses, making the Tinco range a welcome addition to newsXpress stores.  Please click on the image to see a larger version of the photo.