newsXpress Melton in Victoria has been promoting diaries along with crosswords in full view for all customers to easily see … and purchase.  This display facing the dance floor is ideal for driving impulse purchases of both categories of products.

The result has been excellent sales.

The diaries are from one of our newsXpress preferred suppliers and the crosswords support two newsXpress preferred supplier relationships.

The 2012 diary range at newsXpress stores is selling well right across Australia.  We are hearing from newsXpress members of excellent growth of last year’s sales – well over double digit.  From  pocket diaries through to business diaries, the reports of excellent sales spread right across the range.  newsXpress members have been thrilled not only with the range sourced by newsXpress but also the support from suppliers in organising extra stock when the initial order is selling out.

The photo shows just part of the 2012 diary range available from newsXpress preferred suppliers at our newsXpress Redcliffe store in Queensland. Like right across the newsXpress group, diary sales have been excellent this season.

Check out the excellent diary display at newsXpress Glendale.  This is what we would consider a best-practice display as it shows off an excellent range, is easily shopped and uses the newsXpress provided marketing collateral.

Thanks to the excellent ranges available from newsXpress preferred suppliers and the terrific pricing, newsXpress stores have everything they need to make the most of the 2012 diary season.  And this is what is happening.  The sales reports we are receiving are excellent … 2012 diary sales are well up on the same time last year.

The sales success of diaries for 2012 shows the value of having access to an excellent range of products at competitive prices and backing this with good marketing collateral and in-store displays.

The excellent profits being banked y newsXpress members for diaries are a testament to the good work of many in the newsXpress family.

newsXpress Inverloch has embraced the 2012 diary opportunity with a terrific in-store display promoting a broad range of diaries.

Capped with our newsXpress collateral showing this as the location of diaries, the display presents an excellent opportunity for Inverloch shoppers.

newsXpress sources diaries from a range of suppliers to provide newsXpress members with options for personal and business diaries.  This broad range positions newsXpress stores for a successful diary season.

Early indications are of a very successful 2012 diary season.

newsXpress stores across Australia have a terrific range of diaries on show.  From small fashion oriented diaries through to large day to a page desktop diaries, the range from newsXpress preferred suppliers is excellent ands the opportunity for shop floor presentation is excellent.

In addition to good buying and excellent range display, newsXpress stores have guidance from the group on margin, to maximise the opportunity in terms of the business bottom line.

All of this is supported with newsXpress marketing collateral in-store to alert shoppers that you have an excellent range of diaries available.

The photo shows just part of the diary range at newsXpress Sunbury Square.  You can see an excellent range easily shopped and appealing to draw in traffic.

newsXpress Mountain Creek is showing off diaries and calendars from newsXpress preferred suppliers with displays on either side of the entrance to the store as shown in the photo.  Using calendars and diaries in this way is sure to attract shoppers as well as leverage purchases from those already heading to the newsagency.  Both categories benefit from tactical placement like this.

Thanks to great deals and range guidance, newsXpress stores are reporting excellent results already from calendar an diary sales.

The collateral created exclusively for newsXpess stores promoting the 2012 diary range is proving to be invaluable in signposting and promoting the diary range.

By hanging the double sided posters above the 2012 diary offer, our stores are making shopping easy for diary customers.  This placement is also turning browsers for other products into diary shoppers.  Diaries are the type of product people will purchase once reminded that they need to get in early to find what they want.

newsXpress has provided excellent support for members in making the most of the 2012 diary opportunity.  From product buying early this year through to in-store ranging and now to marketing, the newsXpress support and help is guiding members to make the most of this excellent seasonal product mix.

From our in-store Business Development Managers to our merchandise team, the newsXpress team works together to help newsXpress members make the most of not only diary opportunities but a broad range of merchandise opportunities. We help newsXpress members drive new traffic, achieve a deeper shopping basket and negotiate for better margin.

newsXpress Top Ryde City in NSW is promoting 2012 diaries with this terrific display at the front of the newsagency. Covering personal and business needs, this diary range is typical for what shoppers can expect in a newsXpress store across Australia.

Offering an excellent range and supported with newsXpress collateral, the 2012 diary range of Top Ryde City is sure to sell well as 2012 gets closer.

Diary sales are set to take off at newsXpress Runaway bay thanks to an excellent range merchandised well using newsXpress exclusive 2012 diary marketing collateral.  This is an excellent display in a high traffic location at newsXpress Runaway Bay, perfect for leveraging existing good foot traffic in store and making the most of the opportunity.

The newsXpress merchandise team has done a great job ensuring that members have access to a broad range of diary product at excellent prices for this year.

newsXpress Beechworth is embracing the Diary 2011 opportunity with this terrific in-store display.  They have an excellent range of diaries on offer from newsXpress preferred suppliers including The Last Diary Company and are backing this up with great use of our newsXpress marketing collateral.  With 2012 diary sales already strong newsXpress members like newsXpress Beechworth are positioning themselves to drive excellent early sales from this opportunity.

newsXpress Beechworth is right in the thick of diary season with an excellent range of 2011 diaries on show in the body of the store.

Catering for all needs from personal through to business, the range of diaries at newsXpress Beechworth has been selling well.

newsXpress presented members with a range of diary options  from several suppliers for the 2011 season.  Good negotiating by our merchandise team delivered some excellent opportunities including some exclusive to newsXpress opportunities.

newsXpress has shipped to all stores A2 double sided posters promoting the 2011 diary range:

These posters are being used in windows, in-store above diary displays and elsewhere in the store to promote the 2011 diary range.

The marketing collateral has been developed exclusively by newsXpress for our retail network.

newsXpress is doing what every newsagency marketing group should be doing and helping newsagent members promote the 2011 diary range.  In addition to providing access to excellent deals and helping stores with range and in store management advice, we have delivered to every newsXpress store double-sided A2 colour  posters for promoting the diary range:

These posters and and our other 2011 diary support will help newsXpress leverage an excellent 2011 diary season.

The 2011 diary display at newsXpress Ocean Grove looks terrific on the dance floor.  It is bold and cannot be missed.  Offering an excellent range of diaries from newsXpress preferred suppliers, the display poisitions the store well to make the most of the diary season.  Anyone in the Oceean Grove region will know where to go for their 2011 diaries.

newsXpress is providing all stores with exclusive 2011 A1 double sided diary marketing collateral in the coming weeks.

newsXpress Crows Nest is promoting diaries in their window using the free marketing collateral provided by newsXpress.  The simple pitch of the poster in the window facing a busy street makes the offer clear and certain to pull traffic. newsXpress coollateral helps our members better zone their offers in-store and in display areas – such as the window at newsXpress Crows Nest.

newsXpress members are about to receive A1 size collateral for promoting 2010 diaries in-store.

The collateral is being sent without cost to newsXpress members as part of our continuing commitment to helping newsXpress locations professionally merchandise key categories in their businesses.

The diary collateral follows the corporate image theme which is running through all newsXpress seasonal marketing.  This drives a visual consistency across visual merchandising in newsXpress locations and in our consumer marketing – a consistency which demonstrates the strength of disciplines within the group.

newsXpress has sent details of 2010 diary offers from three preferred diary suppliers to all members.  The order forms can all be completed electronically – saving member time.

Our preferred 2010 diary suppliers are Collins Debden, The Last Diary Company and Tai Shing.

Get organised for 2009 is the call to action in our marketing collateral around diaries and calendars this year.  newsXpress is helping its members leverage excellent diary and calendar sales this year through marketing collateral like the A5 brochure in the photo.  Many of our members are using this to draw shoppers in.  The key brands focus as well as a strong environmental message are helping to drive success.

Thanks to excellent negotiation by newsXpress we have been able to deliver very competitive pricing to our members and thereby strengthened the economic value of the diary and calendar categories.  Some new members find that their entire year’s membership fee is funded from the additional margin they make from one season of calendars.

newsXpress has produced a brochure promoting calendars and diaries for our members. This handy brochure promotes range – critical in the specialist calendar marketplace. The brochure is another of the resources our merchandise and marketing teams creates for members to use in-store and externally to drive traffic and achieve more profitable baskets.

Calendars have been a focus of newsXpress since the group started seven years ago. Our calendar strategy is more developed than any other newsagency marketing group from what we can see. Our members make better margins and have access to category specialists who help drive better margin and guide ranging decisions. The bottom line is, well, the bottom line. Calendars can be very lucrative for newsagents who embrace the newsXpress / calendarXpress strategies wholeheartedly.

The brochure features respected brands such as Hallmark, Collins Debden, Bartel and Browntrout to name a few.

Further to the post on September 15 ‘Calendar Season in Full Swing‘, newsXpress Beechworth have forged full steam ahead with their Calendar and Diary displays.

Using the advice, experience and supplier relationships negotiated through newsXpress and in particualr our resident calendar expert Michelle Caia coupled with innovative local area marketing that has seen newsXpress Beechworth take out several prestigious industry awards in recent times. Tracy and her team have developed an early strategy to capture new sales as well as satisfying regular customers, such as the local council who like to organise their calendar & diary requirements very early.