newsXpress is starting 2010 with an exclusive product offer from a key supplier.  This offer provides newsXpress members with high-quality good-margin product backed by a respected brand name.  The new products fit into a new niche for our channel and thus leverage an excellent opportunity to improve shopper efficiency.

newsXpress has been working with the supplier for most of 2009 on new traffic generating opportunities.  The product announcement on New Year’s Eve is the first initiative from this work.

This is the newsXpress commitment in action: new traffic, new money, brand focused and margin growing.

2009 has been a terrific year for newsXpress members and newsXpress itself.  Tomorrow is a day off.  Relax and enjoy it because 2010 gets under way quickly with Back to School, Back to Work and other innovative marketing programs, traffic generating strategies and margin building deals.

The digital photo keyrings we have in our exclusive Merry Giftmas catalogue are proving to be a huge hit in newsXpress locations across Australia.  Competing with the likes of Harvey Norman, newsXpress members are reporting sell outs two and three times over.  Thousands of sales attest to the success of this product and further prove the value of a professional merchandise team negotiating great group deals.

While some photo keyring sales are as a result of the catalogues delivered to homes around newsXpress locations, other sales are on impulse by shoppers in store for another purpose.

The newsXpress visual merchandising strategies have helped make these photo keyrings a tremendous success for our members and for our partner supplier.

The other aspect of the photo keyring success is that it is further evidence of our success in focusing on brands and using the buying power of our national group to show that we are competitive retailers.  This is a goal of newsXpress, to position our offer differently to traditional newsagencies which are not known for being price competitive or as brand focused.

newsXpress is proud to be innovating for its members and helping deliver a better Christmas season.

newsXpress has created a new campaign for the newsagency, Back to Work.  This will launch to consumers in January toward the end of our 2010 Back to School campaign.  Back to Work is built around trusted brands across several key product categories.  A key driver for the campaign will be the competition which offers a Toyota Yaris to one lucky newsXpress customer.  newsXpress is grateful to the support of suppliers, Toyota and its members for enabling us to deliver such an excellent prize for this truly innovative new season.

This is the newsXpress difference.  New marketing opportunities around quality branded product delivered in store for competitive prices.  If newsagents want deals they should consider newsXpress - the complete package deal of Back to Work (good product, good prices, out of store marketing and an excellent national prize) makes for a compelling story for newsagents wanting to build their business.

Our Back to Work offers will also be supported on newsXpress Radio, our own live in store radio network, as well as though a letterbox campaign to homes and offers around all participating newsXpress stores.

newsXpress has launched several excellent margin Back to School book deals for members.  Books are a good basket building category for Back to School traffic and the newsXpress offer provides our menbers with a strategy for making Back to School business more profitable.  Several products in the offer will be advertised on radio and newsXpress will be tagged on the commercials.