newsXpress Pakenham is another newsXpress members is a Smurf success story.  These Smurf Kinder Surprise items has sold well thanks in part due to the placement at the counter, driving impulse purchases.

This success is mirrored across newsXpress and stores which engaged with the Smurf opportunities and, in particular, the Kinder Surprise opportunity from one of our preferred suppliers.

As the only newsagency marketing group to fully engage with Smurf products across a range of product categories, newsXpress has shown the value for newsXpress members of robust brand engagement.

newsXpress members are reporting excellent sales success with the Smurf themed Kinder Surprise candy and toy products.  Connecting with the bigger Smurf range sourced by the newsXpress merchandise team, this counter offer has proven to be an excellent basket building opportunity for proactive newsXpress members.  Some store report selling five and more double-layered units of these Smurf Kinder Surprise products.

the Smurf movie and associated products has been a terrific commercial success for newsXpress stores, delivering excellent new traffic and wonderful basket building sales.

The Cadbury toolkit is proving to be a hit product this Father’s Day.  Inside the metal toolkit is a selection of delicious Cadbury’s chocolates.  What a tasty gift for dad this Father’s Day and what a wonderful brand-based point of difference for newsXpress.  We are thrilled to have Cadbury on board and working with us build our brand by leveraging their brand.

This Cadbury toolkit is a key gift on offer from newsXpress stores this Father’s Day. newsXpress stores right across Australia are proudly offering the metal toolkit and the delicious and tempting Cadbury goodies inside as part of the 2011 Father’s Day campaign.

The newsXpress / Cadbury connection for Father’s Day is an example of our valuable connection with and support for national brands. newsXpress members are benefiting from extra traffic and easy selling thanks to Cadbury being the best known chocolate brand in Australia.

newsXpress has provided professional collateral to stores for promoting the Cadbury Father’s Day tool box.

This terrific gift for dad is a tool box packed with delicious Cadbury goodies. The newsXpress collateral is based on retro collateral provided by our friends at Cadbury.

newsXpress is thrilled to have this product available exclusively for our retail network.  It is making a wonderful centrepiece for Father’s Day displays around the country.

We know from consumer research that Cadbury is the most recognised chocolate brand in Australia. Supporting Cadbury is part of our commitment to supporting brands with a strong national presence.

newsXpress Castle Towers has been promoting Easter right at the entrance to the newsagency with gifts, eggs and greeting cards in separate yet close zones … to provide shoppers plenty of room to navigate the products on offer.  the open space between each range is essential given the extraordinary traffic newsXpress Castle Towers generates.

By leveraging the excellent range of products offered by newsXpress preferred suppliers, newsXpress castle towers has put together a range which makes the most of the seasonal opportunity for the business.  There are Easter gifts for all ages and situations, to match the excellent range of easter cards from Hallmark for this season.

newsXpress Knox has created several Easter displays including the store of store display shown in the photo.  Promoting a range of plush, Easter eggs, easter cards and other gifts from newsXpress preferred suppliers, the Easter range at Knox is already attracting traffic from the shopping mall and driving good sales.  The team at Knox has been careful to develop an Easter offer which appeals across generations.

newsXpress offered a broad range of Easter products to members last year.  Many were offered on terms which were more competitive than the terms available to other newsagents.  This is a valuable newsXpress difference – delivering access to sought after products at better prices than other newsagents with the same products.

By offering products from a range of suppliers, newsXpress has helped its members offer a depth of range for Easter and thereby more easily compete with bigger retailers.

We have seen Easter sales grow in newsXpress stores over the years … thanks to our product and marketing support.

newsXpress Kin Kora has a wonderful display of Ernest Hillier chocolate and other products on show on a power end display in-store.

Ernest Hillier is a newsXpres preferred supplier – and a delicious supplier they are too!  Their range works all year round but especially during seasons such as Christmas, Easter and Valentine’s Day.   The new packaging from Hilliers gives the range a fresh look and this is driving good sales.

newsXpress is working closely with the team at earnest Hillier on plans for a successful, and tasty, 2011.  newsXpress members are receiving a catalogue packed with ideas.

Easter cards and offers greet shoppers as they pass by newsXpress Bathurst NSW). From Darrell Lea eggs to Hallmark cards, the Easter offer at newsXpress Bathurst is brand-based and acts to draw people into the business.

While Easter is one of those seasons where most of the sales are crammed into a few days, having the display out and in prime position early gets into the minds of shoppers that your business is the go to place for the season.

newsXpress has delivered on several initiatives to help members drive excellent Easter sales with delicious eggs and chocolates from the Ernest Hillier brand.

From practical help in the form of an electronic stock file to range advice and in-store collateral, newsXpress is delivering excellent assistance to members keen to make the most from the newsXpress / Ernest Hillier relationship.

These extra benefits will help newsXpress members save time, make more money and enjou the season – showing that there are other ways to make money from a supplier relationship than on margin alone.

newsXpress works with its preferred suppliers to develop mutually beneficial outcomes.  The work with the team from Ernest Hillier is a good example of this in action.

Packs of Dad’s Nuts have arrived in newsXpress stores for Father’s Day 2009.  newsXpress is proud to support the important work of the The Lighthouse Foundation with the exclusive Dad’s Nuts gift pack from our friends at Morish.  each pack contains a selection of popular and tasty Morish lines.  This is our second year offering the Morish Dad’s Nuts line in newsXpress locations.

The Lighthouse Foundation was established in 1991 with the mission to reduce youth homelessness. They continue to work with the vision that every child will live in a family environment, within a community that fosters trust and love, and supports young people to grow and develop holistically. Their website has more details on their work and includes opportunities for others to become involved.

newsXpress has partnered with the respected Chocolatier brand for premium Easter chocolate products.  From single eggs to gift packs, newsXpress newsagents are able to source an excellent range of Easter chocolate products.  We are especially pleased to have available the Pink Ribbon related Easter range – the sale of which raises funds for the National Breast Cancer Foundation.

The relationship with Chocolatier is part of the new national confectionery strategy announced earlier this year – this strategy unlocks an excellent range of confectionery products for newsXpress members at competitive prices.

Following up the tremendous success with the newsXpress Morish Nuts offer for Father’s Day, last month we launched an exclusive Christmas pack for our members. We are supporting this initiative with free marketing collateral in store including double sided A2 posters. Poster packs were sent to all stores regardless of size. The posters follow the same visual theme of our other Christmas posters – creating a professional and consistent in-store story.

One of our goals is to deliver gift opportunities to our members around which they can promote easy gift giving to their customers. Easy decision making is crucial for gifts in a newsagency as they are often an add-on purchase. Hence the focus not only on excellent product but also professional collateral to position the gift.

Having successfully introduced the Morish products to newsXpress stores and the newsagency channel more widely, newsXpress members are embracing the Morish Christmas offer.  These gift packs are excellent value gifts for men and women.  The packaging is typical stunning Morish design.  The products themselves are even better – a great range of tastes and of excellent quality.  We like the Morish gift packs because they work nicely in a newsagency in a gift department or on a gift table.  They present a tremendous point of difference to the usual boxes of chocolates that supermarkets and other retailers carry this time of year.

newsXpress works hard to provide members with excellent product choices.  Morish, like other products in our Christmas offer, is not a mandatory line.  We present opportunities like this to members and leave it up to them to make the decision which is right for their store and circumstances.

The newsXpress exclusive Dad’s Nuts promotion for Father’s Day is working very well across our stores. This exclusive product from Morish is popular with newsXpress customers and team members. In the Father’s Day gift bag there is a selection of tasty Morish product along with a discount coupon for a future purchase.

newsXpress is pleased to offer this and other exclusive deals for Father’s Day.

newsXpress Kin Kora are always at the forefront of innovative and visually stunning merchandising. Early indications are that Father’s Day will be no different as seen in the following pictures.

Sarah and the team have fully embraced the exciting and delicious range of Morish Nuts, and in particular the newsXpress exclusive ‘Dad’s Nuts’ pack. Also seen is the Hallmark Alliance marketing material with the fantastic Jag watch on offer as a prize in each store.