newsXpress Leongatha has an excellent additional display promoting slow cooker cookbooks which feature in the latest newsXpress book sale.  This is bigger than the display we featured here a couple of days ago.  By adding some simple yet creative elements  – table cloth, pumpkin – they have made an appealing and commercial display.

Well done to everyone involved at newsXpress Leongatha!

The team at newsXpress Glendale is making good use of their flexible fistures with this display for their latest newsXpress Book Sale.  Attracting shoppers as they pass by the store and driving sales to existing shoppers, this stand is an important part of the success at newsXpress Glendale.

The range of books from our preferred book supplier, ABW, is excellent as usual.  newsXpress members like Glendale are enjoying terrific business.

The Mid Year Book Sale being run in newsXpress stores is proving to be a hit with shoppers.  newsXpress members are reporting excellent sales to new customers and existing customers.  The value of extending the shopping basket  on an impulse purchase is considerable.  newsXpress has enhanced the book sale by sharing ideas for driving impulse business.

Books are quickly becoming an essential and profitable part of all newsXpress businesses. Customer demand for reading is seemingly on the up and by strategically pushing promotions during traditional gift or holiday seasons newsXpress newsagencies are reaping the benefits.

newsXpress Chancellor Park are one such store generating great add on sales or impulse purchases to their regular daily business through simple, clear signage utilising the newsXpress POS (available to all members) and a well stocked and neatly stacked book promotion on a trestle table in a prominent merchandising area of the store.

newsXpress Beechworth is supporting a local author by promoting Nobblers & Lushingtons in-store. The book, by a local author, is a history of the hotels of Beechworth and the Ovens district.The book is prominently displayed on the corner of the main book table located in a high traffic area of the store.

Connecting with local opportunities like this is important to individual newsXpress members as well as to newsXpress nationally.  While we all trade under a national banner, our local community connection is vital to individual business health.

newsXpress Maryborough (VIC) is promoting their newsXpress Easter Book Sale on the dance floor right at the front of the business. They are promoting an excellent range of Children’s books through a terrific display to shoppers as they enter the store.  The book sale has stock across a range of categories and each store can choose the category they promote to main traffic.  Maryborough chose children’s books for the front of their display because it works for them.

newsXpress Maryborough is also using the book sale to attract new traffic through a catalogue based program organised with newsXpress. They are also using it to drive additional business from people who visit for another purchase.

The Book Sale is part of the newsXpress sales efficiency strategy – this drives more sales from existing traffic.

newsXpress Knox City (VIC) is running a terrific book sale offering an excellent range of cookbooks, children’s books, Easter books and fiction and non-fiction books. There is an excellent range of titles, all discounted. Easter is a popular time to buy books and this newsXpress Book Sale at Knox and other newsXpress stores is proving to be popular with shoppers and newsXpress members.

The Book Sale catalogues bring in new customers and the products themselves are sold with an excellent margin. They are also purchased on impulse by people visiting the business for other reasons.

At newsXpress Knox City and newsXpress locations across the country, the Book Sale is driving excellent business!

newsXpress has launched several excellent margin Back to School book deals for members.  Books are a good basket building category for Back to School traffic and the newsXpress offer provides our menbers with a strategy for making Back to School business more profitable.  Several products in the offer will be advertised on radio and newsXpress will be tagged on the commercials.

newsXpress members are reporting excellent results from our FATHER’S DAY BOOK SALE.  The brochures are driving great traffic to newsXpress stores.  This is a key goal of our marketing campaigns – helping newsXpress members attract new customer traffic.

While this campaign is targeting Father’s Day, the mix of books is appealing to a broad range of consumers – such as the slow cooker recipe books in the photo.  It is the breadth of appeal which is a key factor of the success of the campaign.

newsXpress Castle Towers is another outlet achieving good book sales with the newsXpress preferred supplier arrangements.  Through our in-store and outpost book events, smart newsagency managers like the Castle Towers team leverage excellent new traffic and new, good margin, money through the cash registers.  newsXpress has recently negotiated better terms for the supply of books, making the category even more valuable for members.

Vinay and the team at newsXpress Roselands have launched an excellent Book Sale based on newsXpress supplier arrangements.  Click on the photo to see a larger version of just how big their presence is at Westfield Roselands.  Their commitment to stock at great prices and excellent service is backed with fantastic sales results.  The team at newsXpress Roselands has every right to be proud of their achievement with this giant Book Sale.

newsXpress Gympie is one of many newsXpress stores participating in our latest book sale.  The sale is based around an excellent range of titles, all at competitive prices.  newsXpress locations are competing with major book retailers head-on with our book strategy.  Excellent marketing collateral is used to generate new traffic by promoting the compelling offer outside the store.

Books are an excellent add-on to a greeting card and wrap purchase.  Done well, as is the case at Gympie, customers visiting to purchase  a magazine or lottery ticket find one or two upcoming birthday requirements taken care off – thanks to this great newsXpress deal.

Following the tremendous success of our Easter book sale, newsXpress presented members with a mid year book sale opportunity last week.  Backed by professionally produced flyers and ranging popular book titles, this sale is sure to draw new customers and drive excellent additional business.

We have members in newsXpress who have increased book sales by tens of thousands of dollars and increased margin – by following our book sale range, price and marketing strategies.

Like any good strategy, sustained success takes planning and time to settle.  The results are bankable and apprecaited by our participating newsXpress members.

The Book Sale promoted through newsXpress at Easter and beyond has been a great success for many of the participating newsXpress members.

In addition to bringing in new customers, the sale increased the average sale value as well as overall business margin.

newsXpress is focused on a whole of business story when developing promotions. While it is easy to pursue a sales spike based around a discount, the more valuable business is built over time and based around a strategy which brings in new customers, gets more items purchased in each customer visit and does this using better margin product.

newsXpress has just pitched its first book offer for the year. Targeting the busiest time of the year in book sales, the offer enables newsXpress members to enter this market easily, efficiently and profitably. Thanks to our supplier relationship, participating newsXpress members will have a compelling book offer which will drive excellent sales. It will be supported by advertising which will pull new customers to newsXpress locations.

Last year, thanks to newsXpress support, some members saw book sales quadruple, making the bottom line return more valuable per square metre than magazines.

Serving the community is what newsagencies are renowned for, if you can tap into it using local icons even better.

Proprietor Donna and the team gave it some thought and declared that Pumpkin Scones were to be on the menu at newsXpress Kingaroy Mall and dutifully invited Flo Bjelke Petersen in to sign her new book (with her famous Pumpkin Scone recipe the highlight!).

A nice sales boost can do wonders, thinking outside the four walls at Kingaroy has brought joy and renewed sales…

newsXpress Kin Kora received a special early allocation of one of the newsXpress Father’s Day promotional lines – the Gourmet’l cook book.

Sarah at Kin Kora has negotiated a local area cook up with the decidedly male influenced recipes on the menu! Below are some of the pictures of their first display!

Brett and Alexandra Carey of newsXpress Deception Bay have done a magnificent job combining two very different promotions and also introducing a new ‘kid’s corner’ initiative.

The Care & Friendship Promotion exclusive to newsXpress through the Hallmark Alliance relationship builds sales by encouraging customers to purchase multiple products in the Forever Friends and Welloington Bear range – the prize a giant 36″ cuddly Forever Friends Bear!

The ABW Mid-Year Book promotion as seen in the photos has proved a great success throughout our network of stores.

And finally the introduction of a ‘kiddies corner’ which encourages greater duration of time shopping the store, while also providing a conscientious and creative local community service.

Manni Ribeiro is an enthusiastic newsXpress proprietor. Eumundi is a small market and to excel in a retail business you need to show energy, a point of difference and an ability to adapt to changing needs and tastes.

The following photos show Manni’s store with three concurrent promotions. While some might say this can detract from each event, others will point out that he is trying to maximise exposure and interest in three very different categories. This can not only generate new sales but also encourage multiple purchases across his entire range.

Photos depict the following promotions:

• ABW Mid-Year Book Promotion
• Create ART Mid-Year Promotion
• Care & Friendship Month

Our newsXpress Forest Hill store has grown books into an    $80,000+ a year category thanks to the supplier arrangements and supporting marketing materials developed exclusively by newsXpress with ABW (Australian Book Wholesalers). This is an extraordinary success in the first year of a new department. While the shop has sold discount novels previously, they have accounted for around $12,000 a year in sales. To add $80,000 to this with a good margin demonstrates the value of being part of a proactive marketing group which is driving balance across the business. The best part about books is the marketing – this is bringing new customers to the store as well as other newsXpress outlets participating in the promotions.