newsXpress Sun Valley has been offering a terrific range of books as part of their overall Mother’s Day strategy. Strategically placed on the dance floor, this has been successful in leveraging incremental business from shop traffic. Books are a good margin opportunity for Mother’s Day and other key seasons thanks to good buying through newsXpress preferred supplier relationships and the marketing collateral created for these opportunities..
The free book offer running with the newsXpress Mother’s Day Book Sale has been driving good sales over the last couple of weeks. Run in association with a newsXpress preferred supplier, the book offer pitches a good value proposition to newsXpress shoppers.
The offer is simple, buy one of the nominated Mother’s Day featured books and you get another book of your choosing from a selection for free. More GREAT VALUE from newsXpress and its supplier partners.
newsXpress Watergardens is having a terrific time with the newsXpress Easter Book Sale. The main Book Sale display is on a layered table faacing out into the shopping mall, offering books at excellent prices. This store is directly opposite a Dymocks so the book category is highly competitive. The Book Sale offer from our newsXpress preferred supplier enables newsXpress Watergardens to deliver a high margin highly compelling book offer.
The Easter Book Sale is a great opportunity for driving new traffic to the store … as many newsXpress members are finding. This well established annual offer is an important part of the newsXpress marketing calendar. newsXpress assists with ranging, marketing, visual merchandising and tactical engagement.
newsXpress Yarram has run another successful window campaign by framing each of the two front windows to connect with in-store promotions. The framing is aa teerrific ideas since it does not detract from the view into the store. In the example in the photo you can see the window promoting the March Book Sale and there, just inside the window, is the display table packed with books from the book sale. The framing is subtle yet noticeable … very professional.
newsXpress Glendale is finding January an ideal time for a book sale with this display at the front of the store. With summer holidays in full swing, the books are flying off the display in high-value impulse purchases.
newsXpress has an excellent relationship with its book supplier and through this organises regular book campaigns as well as seasonal opportunities, like at Glendale, plus maajor outpost and special retail opportunities.
newsXpress has preferred terms which provide excellent opportunities for newsXpress members.
newsXpress Haly Street embraced change this past week with gifts, books and other departments being moved around with on the ground assistance from our newsXpress Business Development Manager.
The result of the product relay and refresh is better grouping of products – designed to drive a better shopping experience and a deeper shopping basket.
newsXpress Business Development Managers provide in-store practical advice and assistance to members from tactical product placement through to major relays. This advice and assistance is included in the standard newsXpress membership package. Our network is full of stories of success driven by newsXpress Business Development Manager engagement.
Ian ‘Macca” McNamarra from ABC Radio’s Australia All Over visited newsXpress Toronto on Thursday promoting his latest book – Say G’Day. The Lakes Mail newspaper had the story and a couple of photos.
Macca’s visit was a coup for newsXpress Toronto and generated plenty of trafffic for the store and kudos for the newsXpress brand. Well done to Andrew and the team for organising this.
newsXpress Jamison (ACT) has been driving good impulse Christmas business around the newsXpress book offers with this display facing customeers as they enter the store. The photo was taken a few weeks ago while there was still reasonable stock from the book offer.
The Christmas and other books have been heavily promoted in the newsXpress Merry Giftmas catalogue which newsXpress members have bene using in-store as well as being distributed to homes nearby.
Manni Ribeiro of newsXpress Eumundi is checking out the collateral from newsXpress for promoting the book sale which is part of the newsXpress Merry Giftmas catalogue offer.
These A3 posters are in addition to eight A1 double sided posters promoting the overall campaign which were provided by newsXpress at no additional cost to members.
The book sale this year has been a big hit of the Christmas campaign – delivering excellent good margin sales. Many newsXpress members are already planning for their next newsXpress Book Sale.
The Christmas book sale which is running in many newsXpress newsagencies across the country is selling very well. Christmas books, activity books, cook books and all sorts of other titles are performing very well for our newsXpress members.
Promoted in our catalogue, the sale drawn new traffic. It also builds basket efficiency through generating excellent impulse purchase business.
newsXpress members make the most of the high margin book sale opportunity by constantly refreshing the display, promoting in a high traffic location on the dance floor and co-location titles where appropriate.
The newsXpress preferred supplier arrangement delivers book sale opportunities to newsXpress members on highly competitive terms and backs this with excellent external marketing opportunities.
The team at newsXpress Mornington Central is having great success with the Franklin AnyBook - another newsXpress innovative product. They have created a good display with a poster positioned next to the product. Sales have been excellent! This store is located next to an Angus and Robertson store which does not carry this product. They are co-operating with newsXpress Mornington by directing customers their way. The Franklin AnyBook gets newsXpress into the interactive reading experience and further shows off our commitment to product innovation for newsagents.
newsXpress Roselands ran a successful Fathers’s Day outpost in their Westfield centre. This prime position outpost generated excellent business and represented the newsXpress brand well in the very busy shopping centre.
newsXpress supports outposts through key supplier relationships and outpost management strategies.
Two helpful team members from Hallmark were on hand recently at newsXpress Riverlink, located in the Ipswich Riverlink Shopping Centre, to demonstrate the new storybooks from Hallmark. These recordable storybooks are proving to be very popular with customers, especially once they are shown how they work with an in-store demonstration.
newsXpress has been promoting the Hallmark recordable storybooks to members for months, we were part of the initial order organised through Hallmark for their major retail partners. Like all offers pitched by newsXpress, participation by newsXpress members was optional – this is how newsagents like it.
The book sale at newsXpress Knox is working very well, attracting shoppers from the mall into the shop and driving excellent sales as a result. Many shoppers move deeper into the store after browsing the book tables, especially to the cards which are displayed just behind the books.
In this sutuation, the book sale tables are used as the candy to lure shoppers in. It is part of the newsXpress shopping mall strategy of clever placement of enticing product to leverage existing mall foot traffic.
newsXpress helps its members way beyond excellent products deals, lease advice and other assistance. We provide business building strategies which help create a more successful newsagency business.
The team at newsXpress Kin Kora are no strangers to their promotional displays being highlighted on this blog, and a quick search would illustrate the amazing talent they have in this area. Their Father’s Day display for 2010 is no exception to this rule, and Sarah Coombs and her team have again cross promoted some of the major categories, Books, Confectionary, Gifts and Cards to great effect.
They have already recorded significantly increased sales for books based on last year’s results, and the Hallmark Sound Cards (featured left) are walking out of the door! With the right amount of stock on display and an inviting promotional strategy, they are primed for a big rush leading up to Sunday’s big day!
The advert features three outstanding book titles, ‘How to Catch Fish and Cook it‘, ‘Peter Howard’s BBQ Collection‘, & ‘The History of Australian True Crime‘, at massive savings off the RRP with many more great titles in store.
Each customer who purchases a book at any Western Australian newsXpress store during this promotion receives an entry into the draw to win a magnificent weekend getwaway for two to the beautiful, Riverglen Chalets in Margaret River.
Annette Sym visited newsXpress Westpoint to promote her new book, Symply Too Good To Be True 6. Pictured in the photo you can seek Terry Augustine, Nicole Ryder, Margaret Augustine, Annette and Mark Augustine. They are smiling because Annette’s book is selling very well at newsXpress Westpoint … and right around the country.
newsXpress appreciates the tremendous support from Annette in making sure that our stores get the stock we need along with the marketing collateral with which to professionally promote the book.
Annette Sym visited our newsXpress Knoxstore in Victoria last Friday and autographed copies of Symply Too Good To Be True 6 for some of our customers.
Annette is pictured in the photo at the front of the story along with Kym and Belinda. It was a thrill to have Annette in the store and for us to now have personally signed copies of the book for sale.
Symply Too Good To Be True 6 is selling very well for us at newsXpress Knox and so many newsXpress stores across the country.Congratulations to Annette for another terrific success story.
Ten newsXpressstores in our Western Australian market, have come together and produced a TVC supporting the newsXpress Father’s Day Book promotion. The newsXpress support team have worked feverishly with our production company, utilising their local area marketing experience to accomplish a professional sales advert which will hopefully achieve the dual goals of driving traffic into stores and promoting the brand in the WA marketplace.
The TVC will run for the next two weeks on channels 7, 9, 10 and Win throught WA. We have been able to negotiate some great timeslots during the promotional period including the high rating Today Show and 9am news on Network 10.
This TVC features a special bonus to viewers, purchase any book in-store during the duration of the campaign and receive entry into the draw to win a fantastic accomodation package at the luxurious Riverglen Chalets, situated in beautiful Margaret River. The prize was kindly donated by Andrew and Tany Wagner of newsXpress Margaret River and is as much a nod to their generosity as it is to their belief and trust in the benefits of the newsXpress group.
The Best Book Deals for the Best Dad…Yours! – only at newsXpress!
newsXpress Ocean Grove has an excellent display featuring the Women’s Weekly Moroccan cookbook. This display reflects the colour of Moroccan food and gives shoppers a feeling of the exitic yet tasty Moroccan food experience. It is sure to drive excellent business.
The display itself offers a good lesson in how to create a retail display.
newsXpress is lucky to have people working in member’s businesses who are skilled and motivated to create displays like this – they do us proud!
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newsXpress Sun Valley has been offering a terrific range of books as part of their overall Mother’s Day strategy. Strategically placed on the dance floor, this has been successful in leveraging incremental business from shop traffic. Books are a good margin opportunity for Mother’s Day and other key seasons thanks to good buying through newsXpress preferred supplier relationships and the marketing collateral created for these opportunities..
