Check out the terrific display created at the newsXpress Knox store to promote the EXCLUSIVE offer of the Better Homes and Gardens Recipe Collection.

This display behind the counter is designed to promote to shoppers as they are making other purchases.  It is the second display point in the newsagency for this EXCLUSIVE to newsXpress opportunity.

newsXpress members across Australia are enjoying the opportunity of exclusive access to the Better Homes and Gardens Recipe Collection from our strategic partner Pacific Magazines.

This display at newsXpress Riverlink is typical of the high impact excellent location display being employed to promote the exclusive to newsXpress opportunity.

The Better Homes and Gardens Recipe Collection makes for an excellent Christmas gift.

The value to newsXpress members is enhanced thanks to the excellent margin negotiated by the group.

Books delivered risk free to newsXpress members as part of our Christmas package are already delivering excellent sales.  We have heard from several newsXpress members about excellent early sales of books in the Christmas gift pack  Thi is long before our TV and other advertising has hit.  Looks like another great Christmas for newsXpress members.

newsXpress Mortdale is enjoying good sales from this terrific book department established in store thanks to the support of one of our newsXpress preferred suppliers. The range of books and the competitive price points enable the business to leverage excellent business from the good traffic in-store.  Click on the image for a larger version of the photo.

newsXpress Glendale has been promoting Newcastle, the Missing Years, by Newcastle Herald journalist Greg Ray and his wife, Sylvia.  They have sold more than 500 copies of this book.

In-store promotions have included a store visit by Greg Ray pictured here with Phil Banks from newsXpress Glendale.

Connecting with local stories like this is a key part of the newsXpress approach to marketing.  Congratulations to Phil Banks and the newsXpress Glendale team for representing newsXpress with such a wonderful local success story.

newsXpress Runaway Bay in Queensland has been running a book sale with books from one of our preferred suppliers and backed by marketing collateral provided with the newsXpress in-store marketing collateral pack.

Book sales run in newsXpress stores like this generate additional traffic and excellent impulse purchase business. Achieving incremental business for such a good margin product makes the opportunity a win win win for newsXpress members.

Well done to the team at newsXpress Runaway Bay for making the most of this newsXpress supplier opportunity.

newsXpress Roselands has been running another book and gift sale as a massive outpost at the Westfield Roselands shopping centre.

Taking over centre court, this display looks fantastic as it takes the newsXpress business outside its four walls and well into the shopping centre.

Talk about promoting books, gifts and cards in a bold way for Father’s Day.

newsXpress members are reporting excellent results from the 2011 Father’s Day Book Sale which is being promoted with a four page flyer delivered to homes around participating newsXpress stores. Detailing excellent Father’s Day gift ideas as well as general book gift ideas, the flyer is driving traffic and generating good sales. Supported by newsXpress preferred supplier ABW, the 2011 Father’s Day Book Sale is just another way newsXpress is helping members attract new shoppers and build more profitable businesses.

newsXpress Macarthur in NSW has been running an excellent outpost for Father’s Day, promoting Hallmark Cards along with a wonderful selection of Father’s Day gifts.  This outpost is not only driving excellent sales for the business.  It is also further promoting the newsXpress brand within the Macarthur Shopping Centre, outside the core newsXpress business itself.  Well done to everyone involved!

The new Dad & Me recordable storybook from Hallmark is a welcome addition to the Father’s Day range for 2011. Supported by Hallmark with a terrific TV commercial, the Dad & Me storybook makes for a perfect Father’s Day gift and family keepsake. The pleasure and fun of this gift lasts well beyond that of many other gifts.

Hallmark is a newsXpress Strategic Partner, giving newsXpress members access not only to excellent products but also to valuable retail insights.

newsXpress Woden has been running a terrific outpost in their Westfield Woden centre, leveraging excellent book sales by promoting stock from one of our newsXpress preferred suppliers. This excellent display leverages the newsXpress preferred supplier relationship to the max. The outpost also features Father’s Day gift ideas, making the most of the high-exposure opportunity.

newsXpress supports outposts as an excellent way to extend the revenue and customer reach of the newsagency.

newsXpress customers are loving the new recordable storybook from Hallmark. The My Grandpa and Me storybook is a wonderful gift and keepsake, a welcome addition to the successful Hallmark recordable storybook range. The My Grandpa and Me storybook has arrived just in time for Father’s Day. newsXpress members are benefiting from the TV campaign which has been running in recent weeks promoting the Hallmark recordable storybook range.

Kudos to newsXpress Belconnen for running their first ever massive book sale in Westfield Belconnen, ACT.  They have gone all out offering an excellent range of books at competitive prices.  They have every right to be proud of the great deals they are bringing to Westfield Belconnen shoppers.  Easy to browse and shop, the massive book sale outpost cannot be missed by shoppers in the Westfield Belconnen mall.

The book sale was put together in partnership with a newsXpress preferred supplier, ensuring access to good deal book stock and laying out the outpost for maximum impact and sales results.

Shoppers visiting newsXpress Launceston recently could not help but see the book sale.  It was front and centre.

Sales were terrific, often incremental business and thereby delivering a more valuable shopping basket to the business.

newsXpress partners with ABW and through them we have access to firm sale as well as sale or return deals with excellent margin opportunities negotiated for enwsXpress members.

Books are an important part of the newsXpress product mix.  they drive traffic and they deliver welcome basket building business to shoppers in-store.

Congratulations to newsXpress Launceston on a successful book sale.

newsXpress Roselands is enjoying tremendous success with another massive book sale on centre court at the Roselands Shopping centre in Sydney.  Supporting newsXpress by preferred supplier ABW, this book sale extends the reach of newsXpress Roselands and delivers excellent incremental business as a result.

newsXpress works with landlords, suppliers and newsXpress members to facilitate mutually valuable outpost opportunities.  In large capital city through to smaller regional shopping centres, newsXpress is able to help all stakeholders enjoy success with outposting in areas such as with books at Roselands.

newsXpress Inverloch is having success with a counter unit of Klutz range kids craft books from newsXpress preferred supplier Scholastic. This product is delivering excellent impulse purchase business at the sales counter. It is also  a terrific talking point with customers.

By dedicating some counter space to this book offer, newsXpress Inverloch is driving a more varied shopper basket and pitching a broader variety offer than a traditional newsagency.

newsXpress Wetherill Park is expanding their book offer in response to opportunities following the closure of Angus and Robertson in their shopping centre.  Thanks to great deals from newsXpress preferred suppliers, they have been able to respond to the opportunity with a good selection of books from fiction to children’s to non fiction.

Presenting books in a prime traffic location where the range is easily seen by most customers entering the newsagency, the Wetherill Park team is driving excellent results in the expanded category.

newsXpress Jimboomba has been promoting books from a newsXpress preferred supplier to shoppers as they enter the newsagency and head to the newspaper stand.

This tactical placement is smart as it leverages excellent newspaper foot traffic for good impulse purchase business … books are easy impulse purchase items as we have seen across the newsXpress retail network.

The stand at newsXpress Jimboomba is easily moved, enabling the store to combat store blindness and to react to differences in traffic flow.

newsXpress Inverloch has put together a nice range of Klutz books from preferred supplier Scholastic. They have put the range in the middle of their children’s books department next to their kids corners … an ideal placement.

The Klutz range of books comes packed in counter unit books so the team regularly rotates one of the ranges of books to the counter.

Scholastic offer excellent terms to newsXpress members along with ranging advice.

Well done newsXpress Inverloch.

newsXpress Sun Valley has been offering a terrific range of books as part of their overall Mother’s Day strategy.  Strategically placed on the dance floor, this has been successful in leveraging incremental business from shop traffic.  Books are a good margin opportunity for Mother’s Day and other key seasons thanks to good buying through newsXpress preferred supplier relationships and the marketing collateral created for these opportunities..