newsXpress stores are continuing to enjoy tremendous success with The Sticker Family range of My Family stickers.  Thanks to a range of collateral including this counter mat as seen at newsXpress Knox, promoting the range at a selection of touch points in-store is key to driving excellent sales.

The newsXpress Knox team has stories of people buying a card or magazine making an impulse decision to get some My Family stickers on impulse when they see the counter mat.  These stickers are an excellent basket builder.

The structured newsXpress approach, leveraging multiple touch points, to The Sticker Family is one of the reasons we have been enjoying such success nationally.

newsXpress Beechworth is reporting tremendous success with the Blackhawk gift card range.  At Father’s Day and other seasons the gift cards are a popular add-on to a greeting card purchase.  Gift card customers are also adding greeting cards to their purchase.  This is a nice win win for newsXpress Beechworth and other stores carrying the popular line.

Tracey from newsXpress Beechworth explained said they are very happy to have these gift cards as they know the post office next door have been selling helps of them.

newsXpress is focussed on a range of basket building strategies for newsXpress members to drive shopper efficiency.  This is working at newsXpress Beechworth.