newsXpress Orange is promoting Father’s Day across the entrance to the store in the Orange City Shopping Centre and onto their dance floor with an excellent range of gifts. In addition to Father’s Day gifts, they are promoting the popular Hallmark Father’s Day range.
newsXpress Orange is known across Orange for their gift range so it is natural that they would do a terrific job for an important season like Father’s Day.
This is a story about how a good newsagency marketing group can add real value of your business.
A newsXpress member recently complained to one of our Business Development Managers that they had been sent too much stock for the launch issue of a new magazine and planned to early return all of this stock.
The newsXpress Business Development Manager researched the new title and went back to the newsXpress member with a business case on why they should actively promote the new title instead of early returning it.
While not convinced, the newsXpress member followed the newsXpress BDM’s advice and the newsXpress commitment to embracing the magazine opportunity, promoting the title on the dance floor of their store.
They quickly sold out of the launch issue and urgently sought additional stock. The economic benefit goes beyond the first issue as some customers have signed up to have each issue of the magazine put away.
This is a terrific success for the newsXpress member, their customers and newsXpress itself.
newsXpress is the only newagency marketing group in Australia offering Business Development Managers on a regular cycle working with members growing more profitable and enjoyable businesses. BDM visits add value on practical and strategic issues newsXpress members confront in their businesses. The visits are included in the newsXpress membership fee.
Our Business Development Managers are another newsXpress difference.
newsXpress Knox is offering Father’s Day gifts and cards right across the entrance to the store and onto the dance floor in front of the sales counter. Father’s Day sales have been excellent through much of August, kicking up significantly in the last week. Central to the Father’s Day offer is the innovative Hallmark sound cards – on display between the two gift tables.
Welcome to Laurent and Debbie the owners of newsXpress Nerang and new members of newsXpress.
They had a terrific GRAND OPENING last Saturday thanks to great marketing around the store, some terrific offers in-store and an excellent vibe created by the team.
newsXpress is thrilled to be welcoming proactive newsagents who want to grow their businesses through professional marketing and management.
if you find yourself in Nerang be sure to drop in a say hello to Laurent and Debbie.
With a great range of Father’s Day gifts on the gift table in the middle of the dance floor and a backed by an excellent range of Father’s Day cards on the wall just behind, the Father’s Day story is strong at newsXpress Leongatha.
Variety in gifts is the key to a successful Father’s Day and newsXpress Leongatha is certainly offering this. In addition to the broad range of gifts in the photo they have an excellent range of books on offer.
One of the most popular items this Father’s Day is the Hallmark Sound cards – Hallmark continues to drive genuine innovation in the greeting card space.
Walking into newsXpress Ballarat you face a good range of Father’s Day gifts as well as the Hallmark range of Father’s Day cards.
Placement of gifts and cards next to each other as they have done at newsXpress Ballarat is the best way of driving the ideal sales outcome – a gift and a card in the one purchase. This is another reason newsXpress stores are reporting excellent year or year growth in gift sales.
Father’s Day is shaping up well for the group thanks to a strong in-store like at newsXpress Ballarat.
newsXpress Redcliffe is promoting Father’s Day 2010 from the front of the store, acreoss the dance floor and deep into the business. Featuring gifts from newsXpress preferred suppliers and the popular Hallmark sound cards, the Father’s Day offer at newsXpress Redcliffe is everything a dad could want.
Father’s Day products and cards feature on the dance floor at newsXpress Pakenham in the countdown to the big day next weekend. The display makes smart use of height with the gift tables not obscuring a view of the wonderful range of Hallmark Father’s Day cards directly behind.
Father’s Day features in a terrific window display at newsXpress Bairnsdale.
From books to gifts to the Hallmark sound cards, the Father’s Day story is strong and appealing – bound to attract shoppers to browse the range. Congratulations to everyone at newsXpress Bairnsdale for this display.
In selecting products for Father’s Day 2010, the newsXpress merchandise team took care to cater to a broad cross-section of dads in terms of age, interests and economic conditions. Early indications from newsXpress stores are of strong sales for the season of gifts as well as cards.
Annette Sym is touring the country supporting the launch of Symply Too Good To be True 6 and is dropping in on newsXpress stores in her travels. At our Knox City store in Victoria recently, Annette visited and signed some books along with marketing collateral which we had at the counter. This personal note to our customers is indicative of what makes Annette loved by newsagents and her fans. newsXpress has been able to help members ensure that they have on-going supply of this popular title.
newsXpress Harbour Town, in the Harbour Town shopping centre at Biggera Waters, is promoting Father’s Day right across the front of the store. The brilliant display surrounds shoppers as they enter the store – as it should for which is the most important week in the Father’s Day retail season.
Featuring the Hallmark Father’s Day sound cards at the front of the store through to an excellent range of Father’s Day gifts, newsXpress Harbour Town does the newsXpress brand proud with an excellent retail pitch for what is shaping up to be a good season.
Father’s Day features on the dance floor at newsXpress Wetherill Park, located in Stockland Mall Wetherill Park in Sydney.
From the gift table featuring good margin gifts, including the Top Gear range, from newsXpress preferred suppliers through to the Hallmark Father’s Day card range, newsXpress Wetherill Park is a one stop shop for Father’s Day.
The newsXpress merchandise team sourced an excellent range of Father’s Day products to suit a broad range of economic situations. newsXpress members get to choose products from the range, there is no mandatory supply.
Cooma residents are in for a treat when they visit newsXpress Cooma and see the range of Hallmark Father’s Day cards. The Hallmark sound cards feature original artists giving voice to a wonderful Father’s Day message. At 38 Vale Street Cooma, newsXpress Cooma is a great place to shop for Father’s Day 2010.
Blending the newsXpress and Hallmark collateral gives the store a stronger pitch for the Father’s Day season.
newsXpress Leongatha is promoting Symply Too Good To Be True 6 on the dance floor of the store with this excellent display. Team member Dianne decorated the display to bring it to life and generate more shopper attention. Great sales are bound to follow.
It was Dianne’s birthday when we visited and the staff had bought her flowers, a small gift and said happy birthday to her over the intercom.
newsXpress Leongatha is a happy and rpoductive place to work.
newsXpress Yarram is driving good business with this excellent and bold display for Annette Sym’s Symply Too Good To Be True 6 book. Positioned on a power end and faacing customers as they enter the store, they are making the most of the newsagent exclusive opportunity.
Like all good newsXpressers, they are also promoting Annette’s five other bestselling books with Symply Too Good To Be True 6 at newsXpress Yarram.
If you live in Yarram, visit newsXpress Yarram.
Annette Sym visited newsXpress Westpoint to promote her new book, Symply Too Good To Be True 6. Pictured in the photo you can seek Terry Augustine, Nicole Ryder, Margaret Augustine, Annette and Mark Augustine. They are smiling because Annette’s book is selling very well at newsXpress Westpoint … and right around the country.
newsXpress appreciates the tremendous support from Annette in making sure that our stores get the stock we need along with the marketing collateral with which to professionally promote the book.
newsXpress Nambour has its newsXpress exclusive QCS packs right at the front of the store, in a high traffic location near the busy lottery counter. This is a perfect location for the high impulse QCS pack opportunity given that parents will usually buy them.
newsXpress has been offering the unique to Queensland QCS packs for years to newsXpress members. We are proud to have helped members dominate this retail opportunity. We are thrilled to see the team at newsXpress Nambour leverage the opportunity by good placement.
newsXpress Deception Bay has a great Father’s Day display on a power end, facing customers as they enter the store. Promoting a good range of Father’s Day gifts as well as Hallmark cards, the display makes shopping easy and presents many options.
The Deception Bay display is bright and easy to shop.
The range of Father’s Day gifts this year stretches from the fun to the serious … serving diversity in the Dad’s Day market.
The team at newsXpress Knox has Father’s Day gifts behind the counter in a feature display in addition to a display on the gift tables. The behind the counter offer is designed to remind shoppers of the Father’s Day offer when they are at the counter making another purchase. The simple and clean display is proving to be very effective.
This behind the counter space at newsXpress Knox is regularly changed to present a fresh offer for major seasons as well as in between.
The team at newsXpress Kawana has put together an excellent display promoting Annette Sym’s Symply Too Good Too be True 6 book at the front of the store.
This bold display in a good traffic location is certain to continue the great sales they have already achieved for the title.
Note the stock of Symply Too Good 1 through 5 at the bottom of the display. newsXpress has been reminding members that with the Symply range it is easy to get sales of multiple books in the one sale.