newsXpress Orange has an excellent Halloween display on offer from the front of the store, pointing into the shopping mall. With the exclusive newsXpress Halloween collateral hanging from the ceiling and drawing attention to the season to the tables packed with Halloween products, newsXpress Orange is set for an excellent Halloween season. Click on the image to see a larger version of the photo.
Author: mark
I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au
Halloween at newsXpress Woden (ACT)
newsXpress Woden has Halloween setup on the dance floor, in a perfect high traffic location from which to drive impulse purchases. Customers heading into the store for greeting cards, magazines, newspapers and stationery pass right by this display without a need divert from their track. Stacked from the floor up, the display offers a good range of Halloween product.
newsXpress Phone Card wins in market comparison
The newsXpress phone card has just been subjected to a rigorous comparison with twenty two phonecards in the marketplace. On this comparison it wins on every single point of comparison.
Through this newsXpress branded product we are delivering value to our retail customers and value to our newsXpress members. newsXpress is helping drive the success with good marketing collateral and in-store sales tips.
newsXpress members are reporting excellent sales of this new phone card.
Fun Halloween recipes from newsXpress
newsXpress has published two pages of Halloween recipes for newsXpress members to give away to customers.
The recipes are part of our strategy to help our stores encourage customers to turn Halloween into a fun family occasion. They also demonstrate the newsXpress difference in action.
newsXpress members have the recipes on display with Halloween product as well as on offer from the counter. They are an important element in showing that Halloween at newsXpress is a unique and more valuable experience.
Halloween cave behind the counter
The team at newsXpress Knox have created a cave feel behind the counter with the third version of this impulse Halloween display. With the newsXpress poster as a centrepiece, the display is working a treat and generating good halloween business for the store.
Click on the image for a larger version.
Chasing kids mags impulse business
newsXpress Sunbury is chasing impulse business with this smart tactical display at the counter promoting a range of kids books.
At an ideal height for browsing by the target reader, the display brings these titles out of their usual magazine location and into a more impulse purchase opportunity location.
Like all good counter displays, this display is certain to rotate through and thereby combat store blindness.
newsXpress Leongatha sells Div. 1 lottery winner again!
Congratulations to newsXpress Leongatha for selling another Division 1 Tattslotto winning ticket – in last Saturday’s draw. Two division 1 winners in a few months, now there is a lucky shop!
$3,000 second chance lottery prize on offer in WA
In a bold and unifying move, newsXpress members in Western Australia are running a second chance lottery draw offering a prize of $3,000 to one lucky customer from entries collected in participating stores between now and January 2011. This exclusive and high value promotion is sure to drive lottery sales and reinforce newsXpress as the lucky place to shop when it comes to lottery tickets.
Congratulations to our WA members for driving this initiative.
Promoting the Halloween voice changer
newsXpress has provided members with collateral with which to promote the Hallmark Halloween voice changer – a differentiating and fun offer for Halloween this year. The collateral is eye-catching and promotes the two price points: $14.95 or just $9.95 if the customer purchases three Hallmark greeting cards.
This is a terrific cross category promotion from newsXpress. The overall Halloween strategy further demonstrates the value of an engaged marketing group as Halloween attracts new traffic and guides existing traffic to spend more.
newsXpress and Halloween worked together to bring the voice changer to market for Halloween this year.
Halloween moves at newsXpress Knox
newsXpress Knox has relocated Halloween to present the season in a couple of locations in-store. This small display in the photo is facing into the mall, promoting the season to people who may not usually shop at newsXpress Knox. Capped with newsXpress Halloween marketing collateral and featuring key fun items from the season, this display is a key reason for excellent sales already for the season.
Halloween at newsXpress Yarram
Halloween products from newsXpress preferred suppliers are on display on the dance floor of newsXpress Yarram in a good high traffic location in the business. Sales have been good as the folks of yarram have been buying up for the October 31 fun.
Click on the image to see a larger version of this display.
Halloween at newsXpress Leongatha
The team at newsXpress Leongatha has positioned their Halloween range between Darrell Lea and their busy card department. This is prime position in their busy store. Customers entering the store see the terrific display which faces the main lottery counter. Click on the image to see a larger version of the photo.
Sunbury people love Halloween at newsXpress
newsXpress Sunbury is tracking excellent business from its front window Halloween display. As they note of their Facebook page: Halloween is near…it’s frightfully busy, dangerously fun, and we won’t cope with a skeleton staff. Using Facebook as well as traditional marketing to promote Halloween reinforces another point of difference in newsXpress stores for this valuable and enjoyable season.
If you live or shop in Sunbury, get the newsXpress Sunbury and have yourself a scary and fun time with Halloween.
Fun Halloween headbands from Gund
The Gund Halloween headbands are a nice point of difference to the mix of products for Halloween on offer to newsXpress stores. While other retailers doing Halloween focus on the basics of broomsticks and witches hats, newsXpress has sought out a broad range of items, like these light up headbands, to go beyond the traditional.
The ever expanding depth of our Halloween range is a testament to the commitment of newsXpress to helping members grow their businesses.
The newsagency marketing group difference
newsXpress, the full service newsagency marketing group brand more newsagents prefer is thrilled to announce more new members to our community of proactive newsagents. Welcome to:
- newsXpress Whitsunday.
- newsXpress Albany Forest.
- newsXpress Frenchs Forest.
- newsXpress Richardson Road.
- newsXpress Wollongbar.
- newsXpress East Maitland.
Welcome new members and enjoy the newsXpress difference. We look forward to your contribution to the newsXpress community.
Promoting 2011 diaries at newsXpress
newsXpress is doing what every newsagency marketing group should be doing and helping newsagent members promote the 2011 diary range. In addition to providing access to excellent deals and helping stores with range and in store management advice, we have delivered to every newsXpress store double-sided A2 colour posters for promoting the diary range:
These posters and and our other 2011 diary support will help newsXpress leverage an excellent 2011 diary season.
Halloween at newsXpress Mortdale
newsXpress Mortdale has Halloween in a couple of locations in-store, leveraging the season for all it is worth. This co-location approach makes good use of the available space and the commercial outcome from the stock and space investment. Given the browsing approach of shoppers, it provides multiple opportunities to convert to Halloween sales.
Halloween lifts the retail store, bringing fun to the browsing experience. This is one of the reasons we got behind the season years ago.
Halloween at newsXpress Macarthur
newsXpress Macarthur is another newsXpress store reporting good sales from Halloween this year. Their window display is attracting customer into the store. Once inside, there is a good range of scary and fun product from which to choose.
Many newsXpress stores are reporting the need to order additional product following strong early sales. Halloween is proving to be a longer season than some other newsagency seasons.
This is the first time newsXpress Macarthur has done Halloween and while it is early days customers appear to be loving the new category.
Counter offers from newsXpress
newsXpress has just published the details a new counter offer for newsXpress members as part of our counter offer impulse purchase strategy. This basket building good margin offer further demonstrates the value of the newsXpress difference.
Halloween at newsXpress Caboolture
newsXpress Caboolture has their terrific Halloween product offer facing customers as they enter the store. They have a good range of fun products for trick or treating as well as Halloween parties at home.
It is this kind of display which sets newsXpress Caboolture apart from the traditional newsagency and reflects another piece of the newsXpress difference. We are thrilled that newsXpress members like newsXpress Caboolture embrace opportunities like Halloween and embrace the opportunity of change.
With three weeks to go, Halloween is hotting up and generating some good sales.