Promoting Christmas at Armidale

armidale-christmas.jpgnewsXpress Armidale is making good use of the newsXpress marketing collateral promoting the newsXpress Christmas deals.

Promoting from the ceiling of the store with double sided A1 posters and with an excellent range of Christmas gift products on the shop floor, newsXpress Armidale has a bright and warm Christmas feel.

Bush Christmas at Sunbury

sunbury-christmas.jpgnewsXpress Sunbury has a wonderful Bush Christmas display in the window, presenting a very different Christmas look for a newsagency.

Created by Rob Henderson from newsXpress, the display is designed to attract shoppers and have them look at the business in a different light.

While other shops are going for loud and price based Christmas displays, newsXpress Sunbury is showing a more entertaining and creative window display – a great show of the newsXpress difference.

M-Cups fly off the counter

knox-mcups.JPGM-Cups are selling well at newsXpress Knox from this tactical display created by the team.  The promotional sign makes the purchase easy as it shows how the cups can be used.

The M-Cups are promoting newsXpress Knox as a good value gift location with General Trader nearby selling the same product for a dollar more.  In a Christmas where dollars count, the difference is good for us.

The counter display will run for a week, if the stock lasts that long.

M-Cups are another hit from the newsXpress Merry Giftmas catalogue.

Recordable storybook range on show at Redcliffe

redcliffe-recordable.JPGnewsXpress Redcliffe has the wonderful range of Hallmark recordable storybooks on show with a high-impact display on an aisle end at the front of the store.

Making good use of the Hallmark collateral to promote the unique range of products, the display sits perfectly in front of the popular card aisle.

newsXpress is one of a small group of retail channels offered this range by Hallmark.  newsXpress stores, like Redcliffe, have embraced the offer to leverage the newsXpress and Hallmark relationship to demonstrate our point of difference.

Promoting the newsXpress magazine difference

toronto-mktg.jpgnewsXpress Toronto is promoting the newsXpress magazine difference to shoppers as they enter the store by using newsXpress collateral supporting our Magazine Club Card.  Placement of the collateral above each of the top selling weeklies reinforces the value of shopping at newsXpress for magazines over the other retailers offering magazines in town.  The newsXpress marketing team loves to see the different ways newsXpress stores use the collateral we create.

newsXpress Glendale loves Christmas

glendale-christmas.jpgnewsXpress Glendale in New South Wales has part of the newsXpress Merry Giftmas Christmas Catalogue range displayed on a high profile power end.

The products are beautifully merchandised and selling well, of course.

The newsXpress Glendale team are experts when it comes to selling gifts with the store generating excellent growth by making the business a destination for the valuable gift category in the region.

By capping the display with the newsXpress EXCLUSIVE Merry Giftmas poster, they are connecting the display with the catalogue which has been distributed.

newsXpress stores are reporting good (early) Christmas sales already for Christmas 2010!

newsXpress Melton making money from counter offers

melton-counter.JPGnewsXpress Melton in Victoria is reporting excellent business from newsXpress counter offers.

The Doggy Bank will be a sell out before Christmas thanks to the sage newsXpress advice on product placement.

The Uniball Fantam pens have also been selling very. The pens are erasable, making them especially popular with  crossword and puzzle book customers.

Two excellent money making stories from newsXpress initiatives.  Every dollar of margin earnet from impulse [urchases is more valuable than a dollar earnt on a destination purchase.

newsXpress Phone Card selling well

phonecard-newsxpress.jpgSales of the newsXpress branded phone card are going very well for many newsXpress members.  Available across the newsXpress network, this exclusively branded phone card is a practical example of the newsXpress difference: a high quality product at a very competitive price delivering product category best practice margin.  The newsXpress phone card is backed with practical merchandising and sales collateral and advice.

The Australian phone card marketplace was ready for a no gimmicks phone card which consumers could trust.  newsXpress is proud to put its name to this phone card as a stand out in quality, price and service.

Calendars at newsXpress Forest Hill

cal-2010.JPGnewsXpress Forest Hill (VIC) is seeing excellent calendar sales from its wide range of calendars in the 2011 range.  The range has been carefully laid out by category and segment and is serviced at least once a day.  The team is careful to not overload pockets – to help ensure a good shopping experience for customers.

Calendars, located in a high trafffic position and well laid our will sell well … as newsXpress Forest Hill has found over the years.

Christmas at newsXpress Kin Kora

kinkora-christmas.jpgnewsXpress Kin Kora has the newsXpress, Hallmark and Darrell Lea point of sale together with some giant baubles to create our Christmas displays throughout the store. Customers love the ‘presents’ under the tree – the boxes are from WM Australia, chocolates are from Darrell Lea and gift bags from Hallmark. Customers are already commenting on how nice a ‘traditional’ tree looks in the shop.

Well done newsXpress Kin Kora!

Franklin AnyBook at hit at newsXpress Mronington

anybook.JPGThe team at newsXpress Mornington Central is having great success with the Franklin AnyBook – another newsXpress innovative product.  They have created a good display with a poster positioned next to the product.  Sales have been excellent!  This store is located next to an Angus and Robertson store which does not carry this product.  They are co-operating with newsXpress Mornington by directing customers their way.  The Franklin AnyBook gets newsXpress into the interactive reading experience and further shows off our commitment to product innovation for newsagents.

Recordable storybooks at newsXpress Macarthur

macarthur-christmas.jpgnewsXpress Macarthur (NSW) has a terrific display of the Hallmark recordable storybooks on the dance floor.  Sitting in prime location, this display is drawing attention of customers who visit the busy store.

Prime retail placement of thee storybooks is essential given the investment by Hallmark in a TV campaign promoting these products.  newsXpress published details of the TV campaign to members earliner this week.

Junior MasterChef products at newsXpress Sun Valley

sunvalley-masterchef.jpgnewsXpress Sun Valley has put together an excellent display of Junior MasterChef products sourced through one of our newsXpress preferred suppliers.  This range helps newsXpress stores like Sun Valley tape into the Junior MasterChef phenomenon in time for Christmas.  Access to the range is limited … it’s a terrific point of difference for participating newsXpress stores.  Early reports indicate good sales for this range.

The newsXpress candy lane approach in action

maryborough-candylanes.JPGnewsXpress Maryborough has established two candy lanes as per the merchandising recommendations from newsXpress presented at recent member meetings.   It looks great and is driving good business.  Well done Ross, Cheryl and team!

Customers approaching the counter see excellent impulse opportunities plus roll wrap and gift wrapping tape and Hallmark gift tags – excellent Christmas opportunities.

Helping newsagents leverage exsting good traffic is a key part of the total business solution from newsXpress.

Local ink promotion for newsXpress members

hotink-inhouse.jpgnewsXpress members participate in regular national campaigns promoting ink under our HOT ink! sub brand.  In between these national HOT ink! promotions, newsXpress members have access to professionally designed flyers which can be easily modified at the store level. newsXpress Reservoir has done this, setting local prices and producing a double sided flyer which looks like it has come from a professional printer.

Customising the newsXpress collateral takes a couple of minutes and can be done on just about any computer.

Christmas on show

knox-christmasnov15.JPGnewsXpress Knox has Christmas offers on show across the entrance to the store and through the dance floor.  From cards on the rigth to gifts on the left, the Christmas offer is a beacon to shoppers in the mall promoting the season and the good value shopping opportunities at newsXpress.

The table displays change weekly as part of the commitment to keep the offer fresh.

newsXpress St Clair embracing gifts

stclair-gifts.jpgNew newsXpress member, newsXpress St Clair, is having fun and success with the ever expanding range of gifts sourced by the newsXpress merchandise team.

Thanks to new Pert & Ryan fixtures, the St Clair team is better equipped to display these new gift lines.

From the golliwogs to the Cheeki bottles to the wooden toys, the range is broad, appealing and well located on their dance floor.

Plants and magazines sell well at newsXpress Young

young-plants-mags.jpgnewsXpress Young is enjoying good success in promoting plants with gardening magazines at the entrance to their business. The initiative is certainly paying dividends, they have sold 6500 plants over the last 12 months and lots of magazines from this front of store display.

newsXpress Business Development Managers see local store initiatives such as this in their visits and share them with other stores through email and their face to face visit cycle.  Connecting newsXpress stores by sharing ideas like the success at newsXpress Young is another part of the newsXpress difference.

Christmas in Pakenham

pakenham-christmas.JPGnewsXpress Pakenham has Christmas offers running through the store, on both sides of the dance floor.

Covering the entire newsXpress Christmas range as well as the Hallmark Christmas card and gift range, the Christmas offer on the floor at Pakenham is bright, broad and appealing.

They are using some of the digital tools to create visual movement within the displays and thereby drive sales.