newsXpress is proud to welcome newsXpress Runaway Bay to the group.
This new newsXpress store opened for trading on Sunday after a couple of weeks of intense activity bringing the business to life.
In the photo, left to right, we have Greg (Team member) Sam (Owner) Tom (Sam’s brother) Melissa (Team member) and Justin (Team member). Welcome everyone, newsXpress Runaway Bay is open for business.
Congratulations to newsXpress Riverlink for being voted the best decorated store in Ipswich for Christmas – both indoor and window.
Well done to everyone involved in earning this award. newsXpress is thrilled to have been involved in creating a stunning look for newsXpress Riverlink for this Christmas.
While awards are wonderful kudos, the real benefit is reflected in sales. newsXpress Riverlink is having a terrific Christmas thanks in part to the excellent visual merchandising in their window and in-store.
newsXpress stores are reporting excellent sales for the exclusive range of Hallmark gifts. The money boxes, frames, plaques and other items are wonderful quality items at very competitive prices.
newsXpress stores had access to these ranges at a product showing at our September member meeting series around the country. The ranges landed in time for Christmas gift purchasing.
newsXpress members have access to exclusive and special offer deals from Hallmark throughout the year. This latest deal demonstrates the value of participating in member meetings – where such opportunities are often presented.
newsXpress Beechworth is right in the thick of diary season with an excellent range of 2011 diaries on show in the body of the store.
Catering for all needs from personal through to business, the range of diaries at newsXpress Beechworth has been selling well.
newsXpress presented members with a range of diary options from several suppliers for the 2011 season. Good negotiating by our merchandise team delivered some excellent opportunities including some exclusive to newsXpress opportunities.
newsXpress Haly Street embraced change this past week with gifts, books and other departments being moved around with on the ground assistance from our newsXpress Business Development Manager.
The result of the product relay and refresh is better grouping of products – designed to drive a better shopping experience and a deeper shopping basket.
newsXpress Business Development Managers provide in-store practical advice and assistance to members from tactical product placement through to major relays. This advice and assistance is included in the standard newsXpress membership package. Our network is full of stories of success driven by newsXpress Business Development Manager engagement.
Ian ‘Macca” McNamarra from ABC Radio’s Australia All Over visited newsXpress Toronto on Thursday promoting his latest book – Say G’Day. The Lakes Mail newspaper had the story and a couple of photos.
Macca’s visit was a coup for newsXpress Toronto and generated plenty of trafffic for the store and kudos for the newsXpress brand. Well done to Andrew and the team for organising this.
newsXpress Gladstone Park (VIC) last week benefited from a refresh of the gift department to make the most of sales in this last week before Christmas.
A newsXpress visual merchandising expert worked on-site with the store to create a fresh look for the range of gifts in store – including many from newsXpress preferred suppliers.
The refresh included careful planning which focused on the goals of attracting more shoppers to the gift displays and achieving a deeper and more efficient shopping basket.
The photo shows just a small part of the work done during the newsXpress VM visit to Gladstone Park last week.
newsXpress Australia Fair (QLD) has Christmas on show from the front of the store , facing into the mall. A key feature of the display is the Hallmark recordable storybook – The Night Before Christmas – which has been a feature of the national TV campaign being run by Hallmark.
The Hallmark recordable storybook range has been a hit for newsXpress Australia fair and right across the newsXpress network. newsXpress members have had access to excellent marketing collateral, special pricing and value-add opportunities which have combined to deliver to our stores a unique selling proposition … making it a logical choice for hero product this Christmas.
newsXpress Kingaroy Mall (QLD) is promoting Christmas right across the front of the store and deep into the business. Packed with great Christmas cards, wrap, and gifts, the displays attract shoppers and drive good business.
As the photo shows, the team at newsXpress Kingaroy Mall is making great use of newsXpress preferred suppliers as well as newsXpress collateral like sale tablecloths to support Christmas promotions.
newsXpress Glendale is also promoting Christmas gifts on this gift table placed right at the entrance to the store. This is in addition to displays elsewhere throughout the store including the display we wrote about a couple of days ago.
The display in this photo presents a bright and changing face for newsXpress Glendale and represents a key factor in their excellent year on year growth in gifts and other high margin product categories in their business.
newsXpress Jamison (ACT) has been driving good impulse Christmas business around the newsXpress book offers with this display facing customeers as they enter the store. The photo was taken a few weeks ago while there was still reasonable stock from the book offer.
The Christmas and other books have been heavily promoted in the newsXpress Merry Giftmas catalogue which newsXpress members have bene using in-store as well as being distributed to homes nearby.
This Doggy Bank has been a hit this Christmas for newsXpress stores. Our catalogue price is $29.95. This provides our stores with a good margin. Our national pricing decision has also resulted in excellent sales and stores reordering stock.
The David Jones price for the same item is $39.95. A check with their flagship Sydney store yesterday indicated that it has not been selling all that well.
The newsXpress pricing approach and our external and in-store marketing have combined to make this product a hit.
Margin percentage is great … for dreams. Margin dollars are what matter … money in the bank.
newsXpress members are better off with the newsXpress merchandise strategies than they would be if they followed the David Jones approach.
The Doggy Bank is another example of the great value of shopping at newsXpress and the benefit for newsXpress members of the work put in by our marketing and merchandise teams.
Customers entering newsXpress Glendale see this high impact aisle end display packed with dolls from one of our newsXpress preferred suppliers.
This doll range has been a hit of Christmas, not just for newsXpress Glendale but for stores right across the newsXpress network.
In addition to good sales of traditional Christmas items of bon bons, decorations, cards and wrap, newsXpress stores like newsXpress Glendale have been enjoying good sales from the broad newsXpress Christmas offer.
newsXpress Leongatha is promoting Christmas throughout the the store including this display on the dance floor.
All of these Hallmark branded items have been sourced through the Hallmark / newsXpress strategic partnership relationship. The products appeal to a broad range of customers and are selling well on impulse … from Hoops and YoYo through to the Disney mugs and plaques.
newsXpress Leongatha is leveraging the Hallmark brand connection with additional collateral created specifically for the stand.
newsXpress Wetherill Park is another newsXpress store running a busy outpost for Christmas. Offering cards, gifts, wrap and decorations for Christmas, this is a wonderful extension of the newsXpress Christmas offer.
The Hallmark recordable storybooks are a special feature of the outpost, leveraging the TV campaign supporting this innovative product.
newsXpress supports outposts as an excellent revenue boosting opportunity for members. We help by working with landlords, sourcing product, providing range advice and collateral with which to dress the outpost.
Manni Ribeiro of newsXpress Eumundi is checking out the collateral from newsXpress for promoting the book sale which is part of the newsXpress Merry Giftmas catalogue offer.
These A3 posters are in addition to eight A1 double sided posters promoting the overall campaign which were provided by newsXpress at no additional cost to members.
The book sale this year has been a big hit of the Christmas campaign – delivering excellent good margin sales. Many newsXpress members are already planning for their next newsXpress Book Sale.
newsXpress Ocean Grove has the full range of wonderful and innovative Hallmark recordable storybooks on show with this high-impact aisle end display.
As the only store in town with the recordable storybook range, newsXpress Ocean Grove is making the most of the opportunity.
newsXpress identified the recordable storybooks as an early opportunity for newsXpress members and ensured access to the full range for our stores.
While the Hallmark TV campaign is driving good traffic for the range, it is displays like this one at Ocean Grove which delivered excellent impulse purchase business.
newsXpress stores across the country are reporting excellent sales of our range of teacher gifts. Last week and this, sales have been excellent as the shcool year starts to wind down and students and parents look for gifts with which to say thank you. In addition to sourcing excellent product, newsXpress has provided collateral with which to enhance the display of the range.
newsXpress newsagents across the country are reporting excellent sales with products featured in our exclusive Merry Giftmas catalogue. While many products have done well, the stand out hero products are:
Doggy Bank. A fun and interactive gift! Stores are selling out and reordering.
M-Cups. Price competitive with major retailers. Taps into interest in food.
App Magnets. Funky. Great for guys and gadget lovers.
Hallmark recordable storybook. Great TV campaign. Traffic generator. Great margin dollars story.
Christmas trees with baubles. The instant Christmas decorations. These are selling well to offices and people with small places to decorate.
Christmas bon bons. Our quality range is a hit with customers.
Junior MasterChef cooking set range. While not in the Christmas catalogue, this range was sourced for Christmas gifts. It is selling like hotcakes (excuse the pun).
Tamarr plush animal babies. Cute looking plush selling out right across the country.
Lipsmacker tins. Great gift for girls. Selling well at the counter.
What a wonderful Christmas for newsXpress stores!
The success with this Christmas range is further proof of the value newsXpress brings to members. Our merchandise team has sourced excellent deals, backed this with professional cut-through marketing and delivered valuable margin dollars to our members.
The Christmas book sale which is running in many newsXpress newsagencies across the country is selling very well. Christmas books, activity books, cook books and all sorts of other titles are performing very well for our newsXpress members.
Promoted in our catalogue, the sale drawn new traffic. It also builds basket efficiency through generating excellent impulse purchase business.
newsXpress members make the most of the high margin book sale opportunity by constantly refreshing the display, promoting in a high traffic location on the dance floor and co-location titles where appropriate.
The newsXpress preferred supplier arrangement delivers book sale opportunities to newsXpress members on highly competitive terms and backs this with excellent external marketing opportunities.