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Promoting Valentine’s Day on all sides

newsXpress Knox is promoting Valentine’s Day to customers as they enter and leave the store.

The photo shows the display facing customers as they leave. It’s vibrant and uses newsXpress collateral to promote the season.

By focusing as much attention on the rear of a display, newsXpress stores are able to get more value from prime positioning. It is a tremendous feeling for those involved when they see a shopper who has completed their sale stock as an exit display and select additional products to purchase.

I Love Magazines at newsXpress Umina

newsXpress Umina is promoting the ACP Magazines I Love Magazines campaign with this bold display facing customers as they enter.

Using the collateral provided to all newsXpress stores by ACP, the team at Umina is making sure that their customers know about the campaign and the opportunity for them to win money as offered through the promotion.

newsXpress endorses the I Love Magazines campaign as it connects shoppers with this important product category in our businesses.

Valentine’s Day in Pakenham

In addition to a terrific window display promoting Valentine’s Day, newsXpress Pakenham has the season covered in-store. This multi-faceted display offers an excellent depth of range not only with greeting cards but also with gifts and related products.

This is how newsXpress stores enjoy good business from a season like Valentine’s Day, through an excellent range sourced from newsXpress preferred suppliers.

By offering something for everyone and promoting this with an attractive and easy to shop display, newsXpress Pakenham is setup for an excellent Valentine’s season.

New Newsagent Training a Breeze with newsXpress

People buying or opening their first newsagency are required to undertake approved Retail Certificate IV training in order to access direct supply of magazines. This requirement has been in place since 2004.

newsXpress newsagents are not required to undertake this training. This decision was made by suppliers once they saw the calibre of the on-going training delivered by newsXpress in-store, at training events and through newsXpress supportive collateral which is available and promoted to all newsXpress members.

The newsXpress difference is on show here again, helping newsXpress members save time and money. Presenting them with valuable opportunities not available to all other newsagents.

Valentine’s Day activity ramps up

newsXpress stores across Australia are ramping up their Valentine’s Day activity with displays, promotions and offers. From the front of newsXpress stores right through, shoppers are presented with wonderful valentine’s Day displays and opportunities.

Click on the image to see a larger version of the terrific display created at newsXpress Redcliffe for the last week of the Valentine’s Day retail opportunity.

Most Valentine’s Day sales will be made in the last week and the display at Redcliffe is configured to make the most of the wonderful opportunity.

The display shows off a wonderful range of Valentine’s Day gifts from newsXpress preferred suppliers. Our preferred suppliers provide access to an excellent range of products, often at exclusive to newsXpress prices and terms.

Mother’s Day orders close this week

newsXpress members have until Friday of this week to complete Mother’s Day orders with out suite of preferred suppliers.

We have secured access to an excellent range of Mother’s Day products and these are available for ordering now – to ensure access to stock at the newsXpress negotiated prices.

Our Mother’s Day 2011 suite of offers is broad in its appeal, ensuring that we have products which suit the range of demographics in which our members serve today.

newsXpress members: get to your Mother’s Day orders ASAP so you don’t miss out on stock and the great deals.

Cheeki water bottles special newsXpress offer

newsXpress and Cheeki last week announced a special offer for all newsXpress store for February. The Cheeki water bottle is a tremendous success for participating stores and this latest SPECIAL OFFER will brring more locations on board with this healthy high quality product.

Another terrific newsXpress preferred supplier success … building a better margin for newsXpress members.

Excellent deal on Helium saves newsXpress members

newsXpress members have access to an excellent deal on Helium for filling balloons. This newsXpress preferred supplier deal helps build an even better margin for newsXpress stores which are selling our enhanced party range.

Enhancing margin is a key goal of the merchandise team of newsXpress. This latest deal is great news for a fast growing product category in a range of newsXpress stores.

Helping those buying a newsagency

Buying a newsagency can be a challenge for the first time buyer. There is much to evaluate and understand. Plenty to investigate to ensure that you get the right price. And, once you have purchased, much to learn to leverage the best possible return from your newsagency.

Running a newsagency is a challenge in any situation. The goal of newsXpress is to provide access to supplier terms, product deals, management strategies and marketing initiatives which, when engaged, can help you achieve the full potential of your business.

Yes, newsagents…

Attract more customers.
Leverage customer traffic to increase average spend.
Improve the quality and timeliness of business decisions.
Bank more dollars from each sale.
Enjoy your business more through fun retail engagement.

newsXpress is a newsagency marketing group which helps newsagents and those buying a newsagency to achieve these valuable goals. The ultimate goal is to make your business more valuable on a day to day basis and through this to help you maximise your opportunities when you decide to sell.

Valentine’s Day collateral on the website

In addition to providing A1 double sided posters for promoting Valentine’s Day, newsXpress has loaded A3 and A4 versions of the artwork to the company’s website for free member access. This is common for wall seasons, helping store to better dress displays and promotional areas in their business.

newsXpress helps newsagents improve business

newsXpress is hosting one-day Mini Conferences this month in four states. These conferences provide an excellent opportunity for learning,making deals with suppliers and networking.

Brisbane Tuesday 15h February 2011– Brisbane Technology Park, Cnr Logan & Miles Plating Rds Eight Mile Plains, QLD, 4113
Melbourne Thursday 17th February 2011 –Sanbrook Brands Pty Ltd Head Office, 991 Mountain Highway, Boronia Victoria 3155.
Sydney Tuesday 22nd February 2011 – Bonnie Doon Golf Club, Banks Ave, Pagewood, NSW, 2035 – Coincides with the Sydney Gift Fair.
Perth Tuesday 1st March 2011 – Metro Hotel on Canning Hwy, Perth, WA, 6000.

Bookings for all four are available now from the newsXpress website.

Newsagents and people buying a newsagency are welcome to attend – please contact newsXpress to make arrangements.

newsXpress Gatton promoting Valentine’s Day

newsXpress Gatton is promoting Valentine’s Day in the front window using newsXpress marketing collateral and a range of product from newsXpress preferred suppliers. Showing a good range of gifts, the window is designed to get customers shopping this Valentine’s Day. The area surrounding the newsXpress Gatton store was severely hit in the recent floods in Queensland with many customers affected.the store is responding to this by promoting seasons like valentine’s Day on a business as usual approach.

Amazing lottery wins at newsXpress stores

newsXpress stores achieved extraordinary success with Wednesday’s Gold Lotto draw. newsXpress Runaway Bay and newsXpress Pacific Pines each sold a division one winning ticket. They were the only two stores to do so. Of the six division two winners, two were sold at newsXpress stores: newsXpress Emerald and newsXpress Browns Plains. Well done newsXpressers!

newsXpress Pakenham promotes Valentine’s Day

newsXpress Pakenham is promoting Valentine’s Day from the front window and into the store. The beautifully merchandised window promotes gifts and treats for Valentine’s Day for all types of situations.

Facing out into Main Street Pakenham, the window display gets people stopping and shopping – as a good window display should.

Promoting an excellent range of products from newsXpress preferred suppliers, the window display at newsXpress Pakenham is a great show of the range of products available and how a newsXpress store can leverage these relationships for a broad and competitive offer for seasons like Valentine’s Day.

Congratulations to everyone involved!

Great In Store Offers newsletter for February

A week ago, newsXpress members were sent the template for our February In Store Offers newsletter. Without the need for any special software, newsXpress members are able to tailor this as if it has been produced just for their business.

Our In Store Offers newsletter is just one of several marketing channels developed and supported for the newsXpress retail network across the country.

By publishing this newsletter before the end of the month, newsXpress members are able to produce it for inclusion with customer accounts.

Bic promotion at newsXpress Pelican Waters

newsXpress Pelican Waters is running a promotion for Bic products, a preferred supplier to newsXpress. Connecting with the high-profile Yogi Bear movie, the promotion could win one lucky newsXpress Pelican Waters shopper a trip to the US.

Through preferred supplier relationships, newsXpress members are given access to a range of opportunities through which they can promote these products to customers. Competitions like the Yogi Bear competition with Bic are a wonderful was to encourage customer engagement and to show off the local store competing with big retailers with such promotions.

Valentine’s Day in the window at Deception Bay

newsXpress Deception Bay has a terrific window display in place promoting Valentine’s Day. Facing out into the mall, the display is pulling shoppers into the store – like any good window display should.

newsXpress provided members with access to Valentine’s Day product from more than ten suppliers each offering a wonderful range from which to choose.

Featuring a wonderful range of gifts, the window display shows off newsXpress deception bay as a wonderful destination for Valentine’s Day gifts.

Massive Back to School Outpost at newsXpress Roselands

Parents and students living in or near the Roselands Shopping Centre have access to a comprehensive Back to School outpost in centre court being run by newsXpress Roselands.

Vinay and the team have an extraordinary range of products on display, offering excellent value to their shoppers. Their offer demonstrates that smart newsagents can compete on range and price with the big end of town. They back up their range of products with competitive pricing and excellent customer service.

Outposting is a key element of the newsXpress retail strategy for shopping centre based newsagents. Thanks to preferred supplier relationships, newsXpress is able to source products at competitive prices to help stores mak the most of the opportunity.

Well done to everyone at newsXpress Roselands. Your Back to School outpost is amazing!

Valentine’s Day at Knox City

newsXpress Knox City is promoting Valentine’s Day with this display facing out into the shopping mall. the display was moved from the middle of the dance floor last week to this front of store location, to attract shoppers.

Almost immediately, the display started to draw additional traffic and sales from people looking to get in early with their Valentine’s Day shopping. The display is promoting Valentine’s Day on all sides with an excellent range of cards at the back of the display – unseen in the photo.

The Valentine’s Display reflects our first season at the Knox store with an extended party supplies and helium balloon service.