Author: mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

I Love Magazines at Kin Kora

ilovemags-kinkora.jpgnewsXpress Kin Kora is having fun with the I Love Magazines campaign from ACP. They have been changing the title mix every two days to achieve maximum results.

One of their team members, Hannah, was so pumped about this promotion she jumped in the picture!

newsXpress members across the country and getting behind the I Love Magazines campaign, leveraging the opportunity for good value incremental business while giving shoppers an opportunity to win cash prizes.  The consistency of support for the campaign is proof of the value newsXpress offers ACP for driving national promotions such as this.

Terrific Queensland newsXpress Member’s Meeting

nxpmtg-bne.JPGnewsXpress Newsagents loved the mini conference (a one day format member’s meeting) we hosted yesterday in Brisbane.  Covering an excellent range of business building opportunities, preferred supplier opportunities and networking, participating newsXpress members accessed excellent value from the day out of their business. There were formal high–value presentations, supplier demonstrations and some delicious food.  Our next meeting is in Melbourne on Thursday this week.

Meetings like this are a great way for new members to connect with the newsXpress difference and for suppliers to share details on our exclusive deals.

newsXpress General Manager Ben Kay, National Merchandise Manager Rob Henderson and Directors Graham Randall and Mark Fletcher presented at the meeting on group news, new initiatives and some excellent opportunities.

The Sticker Family in Bairnsdale

sticker-bairnsdale.JPGnewsXpress Bairnsdale is promoting The Sticker Family with this promotion on the dance floor, facing shoppers as they enter the business and head for newspapers, magazines and greeting cards.  Sales in the first week have been excellent. The bonus is the strong word of mouth … customers sending their friends in to make a purchase.

newsXpress is pleased to have offered members access to this innovative and successful product for months.  Another great success story from the newsXpress merchandise team.

Magazine promotion at newsXpress Ballarat

mags-ballarat.JPGnewsXpress Ballarat has won awards for magazine displays as well as enjoying excellent additional business they have been promoting the Wheels car of the Year edition of Wheels magazine with this window display facing out into their shopping mall.  designed to attract people who may be infrequent purchasers of the title, the promotion has been working a treat for the store.

newsXpress Whittlesea and I Love Magazines

ilove-whittlesea.JPGnewsXpress Whittlesea is promoting the ACP I Love Magazines campaign by placing the stand out the front of the business facing excellent foot traffic.  This premium placement is set to drive good incremental business for the promoted titles and draw good local attention for the consumer campaign.

newsXpress locations are known for their promotion of magazines.  Our group is regarded as the premium newsagency marketing group when it comes to proactively supporting magazines in Australia.  On critical mass and professional engagement we stand apart thanks to practical engagement like we see at Whittlesea and in other newsXpress locations.

I Love Magazines at newsXpress Inverloch

ilove-inverloch.JPGnewsXpress Inverloch is promoting the I Love Magazines campaign on the dance floor, facing customers as they enter the newsagency.  Refreshing the display through the week, this prime location placement is designed to help newspaper and other high volume shoppers add a magazine from the promotion to their shopping basket.

newsXpress Business Development Managers are working with newsXpress members to help them extract the maximum value out of this campaign in terms of incremental sales, rewards for customers and rewards for their business.

Valentine’s Day in Orange

valentines-orange.jpgnewsXpress Orange is again the go to place in orange for those important seasonal gift offers.  Their Valentine’s Day gift offer facing out into the shopping mall is a treat for shoppers, packed with gift ideas and supported with an excellent range of Hallmark Valentine’s Day cards.

With plush used to attract shoppers and other products on offer in-store, it is no wonder that newsXpress is so well known in Orange and surrounding suburbs as the place to shop for gifts.

Back to School at newsXpress Ballarat

bts-ballarat.JPGnewsXpress Ballarat has a terrific Back to School season with excellent business as a result of their bold and wide ranging BTS display.

The Back to School display was well laid out, easy to shop, offering compelling pricing and backed by good product knowledge.

Well done to everyone involved at newsXpress Ballarat.

newsXpress stores across our group have reported good sales for Back to School 2011.  We are sure this will be a discussion point among members when they get together at our mini conferences starting next week.

Valentine’s Day in Bairnsdale

valentines-bairnsdale.JPGnewsXpress Bairnsdale has been promoting Valentine’s Day with a terrific dance floor display featuring cards and gifts from newsXpress preferred suppliers … all grouped and themed for easy shopping.  They are attracting Valentine’s Day shoppers with an excellent window display and once inside, the dance floor display is there to leverage good sales.

Bairnsdale and many newsXpress stores are showing off the total season approach of newsXpress this Valentine’s Day.

Valentine’s Day in Yarram

valentines-yarram.JPGnewsXpress Yarram has had a wonderful Valentine’s Day display on the dance floor and one wall of their shop.  Promoting valentine’s Day cards and gifts from our newsXpress preferred suppliers, the newsXpress Yarram shop is a beacon for the season of love on downtown Yarram, Victoria.  The photo only captures part of the Valentine’s Day story.

newsXpress Erindale supports I Love Magazines

erindale-ilove.jpgnewsXpress Erindale in the ACT is supporting the ACP magazines I Love Magazines promotion with this display next to and including the newspaper stand which faces customers as they enter the business.  The stand placement and title selection are designed to drive incremental business from the TV supported campaign. newsXpress locations across Australia are supporting I Love Magazines with proactive displays and other promotions.

newsXpress preferred supplier success with The Sticker Family

stickerfamily.JPGThe Sticker Family is another terrific newsXpress preferred supplier success story.  newsXpress members across Australia are banking valuable margin dollars from this unique and highly sought after product.

Not only are existing customers adding stickers to their basket, the unique pull-up banner is drawing new customers to the store.  On top of this, happy customers are generating excellent word of mouth.

newsXpress stores with The Sticker Family have a unique and traffic-generating good margin product.  The range is a perfect fit for a newsagency and attracts shoppers who are comfortably in newsagencies.

This is an excellent example of the newsXpress difference in action …valuable and bankable results thanks to the work of the newsXpress merchandise team.

Promoting Valentine’s Day on all sides

valentines-back.JPGnewsXpress Knox is promoting Valentine’s Day to customers as they enter and leave the store.

The photo shows the display facing customers as they leave. It’s vibrant and uses newsXpress collateral to promote the season.

By focusing as much attention on the rear of a display, newsXpress stores are able to get more value from prime positioning.  It is a tremendous feeling for those involved when they see a shopper who has completed their sale stock as an exit display and select additional products to purchase.

I Love Magazines at newsXpress Umina

umina-ilove.JPGnewsXpress Umina is promoting the ACP Magazines I Love Magazines campaign with this bold display facing customers as they enter.

Using the collateral provided to all newsXpress stores by ACP, the team at Umina is making sure that their customers know about the campaign and the opportunity for them to win money as offered through the promotion.

newsXpress endorses the I Love Magazines campaign as it connects shoppers with this important product category in our businesses.

Valentine’s Day in Pakenham

pakenham-val2.JPGIn addition to a terrific window display promoting Valentine’s Day, newsXpress Pakenham has the season covered in-store.  This multi-faceted display offers an excellent depth of range not only with greeting cards but also with gifts and related products.

This is how newsXpress stores enjoy good business from a  season like Valentine’s Day, through an excellent range sourced from newsXpress preferred suppliers.

By offering something for everyone and promoting this with an attractive and easy to shop display, newsXpress Pakenham is setup for an excellent Valentine’s season.