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My Family stickers from The Sticker Family at Ascot Vale

newsXpress Ascot Vale is promoting the very popular My Family sticker range from The Sticker Family to all customers entering the store. As we are finding right across the newsXpress retail network, sales are strong from existing customers and new traffic.

The pull up banner is proving to be the best way to promote the My Family sticker range as it shows off the range of stickers available.

Since newsXpress brought on this new range of products, uptake among newsXpress members has been excellent, creating a proactive retail network for the My family stickers and showing off the value of the newsXpress network to other suppliers. From the placement of the pull up banners to customer service, newsXpress and newsXpress members are demonstrating the value of working together and respecting the compliance goals of a supplier.

I Love Magazines at Mt Martha

newsXpress Mt Martha has been promoting the I Love Magazines campaign to customers as they enter the store. This excellent placement is exactly what newsXpress stores have been asked to deliver as pert of their group-wide commitment to the campaign.

Magazines are important to newsXpress Mt Martha, they have an excellent range and support this with terrific personal service. They are leveraging their magazine traffic with sales into new categories of products. newsXpress and our roster of preferred supplier sis helping to drive this for the store.

The I Love Magazines campaign has been an excellent opportunity to refresh shopper interest in the promoted titles and the magazine category more generally.

Magazine Display of the Week: Ascot Vale!

newsXpress Ascot Vale has the best magazine display we have seen in our travels this week – for Harper’s Bazaar.

This stunning display confronts shoppers entering the store and makes an excellent statement not only about the magazine but also about the professionalism of the business.

Well done to everyone at newsXpress Ascot Vale for such a wonderful display and for showing off the newsXpress can-do approach to professional visual merchandising.

newsXpress will try and select a magazine display each week for special attention – especially a display which shows the newsXpress commitment to magazines in a bold way. This display at Ascot Vale is perfect for kicking off the additional attention to magazine related visual merchandising.

Promoting Great Ink Deals at Sunbury

newsXpress Sunbury is promoting the excellent value of the latest newsXpress HOT Ink! catalogue compared to ink prices from nearby competitors. Their new ink wall is laid out by brand and using shelf price tickets provided by newsXpress to coincide with the HOT Ink! catalogue. This self service wall is what newsXpress recommends. Our experience is that it drives sales and this is proving to be the newsXpress Sunbury experience. Well done to Brendan, Rita and the team for embracing change with the new HOT Ink! wall layout.

If you live in Sunbury and buy ink for your printer at work or at home, check out newsXpress Sunbury. They have an excellent range of brand name inks at excellent prices.

This is another newsXpress difference: delivering products to members at excellent prices, backed by proven traffic generating campaigns and supporting this with valuable insights for driving sales in-store.

I Love Magazines at Umina

newsXpress Umina has been supporting the I Love Magazines campaign from ACP with this display. This is one of several isplays they are running to ensure that they get the most from the opportunity. In addition to helping their customers win prizes, newsXpress Umina, like all good newsXpress members, are chasing incremental business.

Congratulations newsXpress Young

newsXpress Young was announced the New Technology Newsagent of the year for NSW/ACT at the NANA Awards Dinner last night. Congratulations to ted, Kate and the team at newsXpress Young. A key factor in their winning of the award was their creation of an Optus store within a store at newsXpress young … offering the full range of Optus services to the people of Young. Talk about innovation!

The opening of the Optus store within a store store was facilitated by newsXpress preferred supplier Jenlist.

Congratulations again to newsXpress Young!

My Family Stickers from The Sticker Family in Sunbury

The My Family sticker range from The Sticker Family is being promoted to Sunbury shoppers at newsXpress Sunbury with the pull up poster on display at the front of the store – facing shoppers in the mall. Sales have been excellent for this range. Even though the My Family stickers have only been in Sunbury for a short time, newsXpress Sunbury is reporting excellent word of mouth driving good sales. newsXpress stores appreciate the support from preferred supplier, The Sticker Family and their commitment to respect existing retail partners when considering new outlets.

I Love Magazines at newsXpress Ascot Vale

newsXpress Ascot Vale is promoting the I Love Magazines consumer campaign with a terrific display facing shoppers as they enter the store. This high traffic location is perfect for promoting the consumer prizes on offer and driving incremental business for the ACP Magazines titles on the display. It reinforces newsXpress Ascot vale as the go to place for magazines in Ascot Vale.

newsXpress stores across have embraced the I Love Magazines campaign by placing these display units in high traffic locations. This commitment from the newsXpress network is another example of the value of the group working together on a common goal.

My Family stickers from The Sticker Family at Lismore Square

newsXpress Lismore Square has joined the network of newsXpress stores promoting the My Family stickers range from The Sticker Family. They are promoting the range in-store with the pull up promotional banner placed on the dance floor, facing shoppers as they enter the store. Lismore shoppers can get in on the My Family stickers craze at newsXpress Lismore Square.

Expensive Price Guarantee for The Lucky Charm newsagents

We have the best prices guaranteed and if you find a cheaper price we will beat it by 5%. This is the claim for the latest ink offer by The Lucky Charm, a newsagency franchise group of 20 or so stores.

Comparing the latest ink catalogue published by The Lucky Charm with that just published by newsXpress, any shopper can see that their prices are not the best. While the beat newsXpress prices around 20% of the time, newsXpress beats them for the rest – and that is comparing only against the limited range on the flyer from the Lucky Charm.

newsXpress members can be confident that the HOT Ink! campaign continues to deliver excellent consumer value. Our consistency is unparalleled in the ink category. Our pricing and ranging leadership is backed by professional marketing collateral, in-store strategies and tactics which drive sales and marketing support materials for presenting a professional look for ink.

As for offering to discount 5% below the best price offered by a competitor – talk about expecting your customers to do the work which good retailers should do for themselves. Officeworks uses this tactic often. Our view is that it is lazy.

Here at newsXpress we believe that we have to put out the best offer possible. Our merchandise, marketing and business development teams work hard to help our national retail network deliver this every day.

My Family Stickers from The Sticker Family at Glendale

newsXpress Glendale is promoting the My Family sticker range from The Sticker Family with a promotional banner showing off the range of stickers in the main window facing shoppers as they pass the store. based on the excellent sales data and shopper behaviour feedback which newsXpress has gathered for this range, window placement is the best approach for diving success for the My Family stickers. Sales at newsXpress Glendale are proof of this. Attracting new shoppers and helping existing shoppers get into the sticker collection, this promotion is proving to be a valuable success.

My Family stickers from The Sticker Family at Wetherill Park

The My Family sticker range from The Sticker Family is on show at newsXpress Wetherill Park in NSW. Wonderfully displayed in-store in a car rear window, shoppers at Wetherill Park are able to see how various configurations of the My Family stickers look. This helps guide shoppers to purchase full sets. It offers plenty of ideas. There is nothing like showing to help drive sales. The My Family stickers display in placed behind the counter at newsXpress Wetherill Park, an ideal location for impulse purchases.

newsXpress stores across Australia are reporting excellent sales of the My Family sticker range.

Promoting UFC magazine in Port Lincoln

newsXpress Port Lincoln has been promoting the launch issue of UFC magazine on the dance floor as part of our newsXpress commitment to support the launch of this title across our proactive retail network. The Port Lincoln display is in the window and is being used to attract shoppers and thereby leverage off the tremendous TV and other media coverage supporting the launch issue of UFC.

Last Minute Mother’s Day Offers

With Mother’s day offers well and truly closed, newsXpress preferred suppliers are finalising last minute Mother’s Day product requests. While some suppliers do have product, availability is limited. We encourage newsXpress members to get in ASAP to secure a reasonable range of Mother’s Day 2011 product.

Card Relay Drives Sales at Streaky Bay

newsXpress Streaky Bay has benefited from a greeting card relay organised by Hallmark Cards. The relay has resulted in a fresh look for greeting cards and better offer for Streaky Bay customers. The work by Hallmark included thorough assessment of sales performance and other factors in determining new cards ranged and category level weight for the business. Anyone living in beautiful Streaky Bay South Australia looking for a card should go to newsXpress Streaky Bay.

Hallmark is the strategic partner of newsXpress. Through this partnership newsXpress is able to access a range of benefits and support to help our members drive sale.

Click on the image to see a larger version of the photo.

My Family stickers from The Sticker Family in Toronto NSW

newsXpress Toronto is making profitable use of one of their windows by promoting the My Family stickers from The Sticker Family. sales of this popular new product for newsagents has been excellent with strong sales and wonderful word of mouth bringing in new shoppers looking for the range.

The My Family sticker range from The Sticker Family has taken off across the newsXpress retail network. We have excellent representation right across Australia. newsXpress stores get favourable terms and wonderful supplier and newsXpress support to help them make the most of the opportunity for this innovative product.

The newsXpress merchandising and marketing teams have delivered high-value exclusive tactics to newsXpress members, helping them extract even more from the opportunity than many independent retailers could expect.

The rapid roll out of this range across the newsXpress network is a testament to the power of our group, the entrepreneurial commitment of our members and suppliers who understand these two benefits.

This innovative range is part of the newsXpress plan for 2011, a plan which was shared with members at the recent round of member meetings. While many newsagents operate businesses which look today as they did a few years ago, newsXpress is guiding its members to leverage traffic and innovate to the future.

This is another example of the newsXpress difference in action … helping members achieve healthier bank balances.

Newsagency Marketing Group Value on Show

The March in-store offers newsletter from newsXpress demonstrates the value of this exclusive newsagency marketing group. provided free to all newsXpress members for local personalisation prior to printing, this newsletter is packed with product offers for shoppers. The newsletter supports preferred suppliers and presents each newsXpress store with a professional face … helping them compete in look with nearby major retailers.

The newsletter also connects with external marketing undertaken. In the ink category, for example, our newsletter picks up on some of the offers which show newsXpress as offering excellent deals – better than nearby newsagents and better than most nearby major retailers.

By connecting with external campaigns, we are helping newsXpress stores to leverage more value from catalogue and advertised offers. We are demonstrating the value of an integrated approach to campaigns such as ink.

The newsletter demonstrates the genuine value newsXpress brings to preferred supplier relationships. take a look at the coverage in our March 2011 newsletter on The Sticker Family. While some newsagency marketing groups will only want to negotiate a commission on sales to line their pockets, newsXpress seeks out relationships where we can add value, drive sales and create a quadruple win – for the supplier, for the newsXpress member, for newsXpress and, most important, for the shopper.

Each month, prior to the end off the month, newsXpress provides members with an in-store offers newsletter for promoting their businesses. This is part of the regular newsXpress service.

In addition to the monthly newsletters, newsXpress also provides seasonal in-store offers newsletters for promoting seasonal gifts and offers. These have a track record of driving sales of seasonal products.

I Love Magazines at newsXpress Port Lincoln

newsXpress Port Lincoln has got right behind the I Love Magazines campaign by ACP Magazines in a range of ways including the tactical placement of the promotion display unit on the dance floor facing customers as they enter the store. The display has been regularly refreshed with current titles throughout the campaign.

Joy and the team at newsXpress Port Lincoln are a good example of the proactive newsagents we have within the newsXpress group, people who understand the traffic generating value of magazines. This is why they so completely get behind campaigns such as I love Magazines. They see the win for their business, for their customers and for their supplier partner.

newsXpress was able to access collateral and other support for newsXpress members to help the group leverage the I Love Magazines opportunity to its fullest.

Shoppers Save Money on Ink at newsXpress

newsXpress stores across Australia are helping shoppers save money on brand name ink and toner with the latest HOT Ink! campaign which started four days ago.

Featuring excellent prices for ink from HP, canon, Epson, Brother and Lexmark, the latest HOT Ink! campaign pitches newsXpress stores against the major retailers and other newsagents.

The newsXpress prices 25% less than major competitors – up to 25% less … delivering real savings on ink to newsXpress shoppers.

By selling brand name ink we are delivering access to quality ink which printer users trust.

The latest HOT Ink! promotion is being supported with a catalogue sent to hundreds of thousands of homes, flyers being distributed to shoppers in newsXpress stores, posters being used in some major shopping centres and excellent high-impact in-store displays.

While others promote their ink offer saying they offer EVERYDAY LOW PRICES, newsXpress actually delivers on the low prices promise.

Yes, this is the newsXpress difference. While other claim that they have deals, we deliver the deals. The proof is in letterboxes across the country right now.

Where to buy My Family stickers from The Sticker Family

newsXpress stores are featuring at the website promoting the My Family stickers from The Sticker Family. Shoppers entering a postcode at the website for the My Family stickers are pointed to nearby retail locations. newsXpress features in many searches since we now have The Sticker Family product widely available through our network of proactive newsagents.

Check out the image and and see how newsXpress Castle Towers features on The Sticker family website when searching for My Family stickers in the Castle Towers region.

In addition to negotiating good deals with suppliers for newsXpress members, newsXpress also works with suppliers to leverage additional opportunities such as lusting on supplier websites.

newsXpress members have also been provided with practical advice for ensuring that they come up in online searches for products such as the My Family stickers when local searches are undertaken.

The Sticker family range is delivering excellent business for newsXpress members. February sales figures are extraordinary, delivering a more efficient and valuable shopping basket. Once again, newsXpress is demonstrating that it can make a good supplier deal better with valuable tactical advice and professional marketing assistance. This is the newsXpress difference!