Care and Friendship at Salamander Bay

100_0191.jpgThe team at newsXpress salamander Bay have embraced the Care & Friendship campaign wholeheartedly.

Care & Friendship is an exclusive to newsXpress campaign backed by Hallmark with co-branded marketing collateral and other support.

At Salamander Bay they have the free Hallmark bear on display to drive sales. With the campaign running till the 27th of July it is sure to attract some attention and build sales at Salamander Bay.

Ink and toner offer success

frank_hotink2.JPGWith more newsXpress locations embracing our successful Hot Ink strategy, we are able to draw on a broad variety of success for almost any situation.

We have had several newsagent locations replace tobacco products from behind the counter with a bold ink and toner offering. The benefits are that ink can be advertised and tobacco cannot. This sees ink being used to draw traffic to the store whereas tobacco relies on leveraging off existing traffic.

newsXpress on Facebook

newsXpress team members are encouraged to join the newsXpress Facebook group. Already we have people from different newsXpress stores making contact with each other as a result of this group. By embracing online social sites like Facebook, people working across the newsXpress network of stores are able to share stories, ideas and the newsXpress culture more easily.

At newsXpress we recognise that websites like Facebook have changed the way we interact forever. Part of our role is to help our members respond to these changes and the impact they will have on their local community focused newsagencies.

Ho Ho Ho lives on at Wauchope

wauchope.JPGThe team at newsXpress Wauchope embraced Christmas and dismissed the ho ho ho political correctness.

Christmas is a traditional season at newsXpress and Sandi Burke and her team from newsXpress are living proof that the tradition of Santa and HO HO HO lives on. They had fun. Their customers had fun the spirit of Christmas is as strong as ever.

At newsXpress, as well as helping our members grow their businesses, we help them enjoy themselves more.

Hallmark / newsXpress alliance drives success

jamison2.JPGnewsXpress newsagencies right across Australia have has a stunning Christmas as a result of an exclusive relationship with Hallmark Cards. newsXpress has ensured that all of its stores received premium promotional material to enable their stores to be well dressed and thereby drive card and wrap sales. The photo shows the results of the newsXpress / Hallmark relationship at Jamison in the ACT. It is a bold display such as this which drives sales – this has to be the outcome of every promotional activity in retail.

Making Calendars work

Newsagents who joined calendarXpress, a subsidiary of newsXpress are reaping good rewards today as they process product markdowns and follow the strategy laid out by the group. While many stores have sold out, they have had access to excellent backup stock at greatly reduced prices – to ensure success through the post Christmas sales period. calendarXpress has supported this with marketing collateral and other support materials to ensure the best possible outcome.

Too many newsagents take calendars from magazine distributors and others and make too little a return given the floorspace and labour investment. Our goal is to maximise this return by implementing some simple changes.

Early feedback from calendarXpress stores is that this year has been a wonderful success.

HP combo 27/28 $46.95

For a great price on genuine HP ink, this combo pack of HP 27 and HP28 ink is excellent value. $46.95 including GST is all you’ll have to par at a participating newsXpress location. They are listed on the Hot Ink website.

HP 56 / 57 combo pack

At just $62.95, the HP 56/57 combo pack at participating newsXpress stores is an excellent deal. Look out for the Hot Ink flyers with more great deals from newsXpress.

Hot Ink flyer page 1

Here is the front page of our new Hot Ink flyer. More than 70 newsXpress stores are participating in what has become a great success story for this group of proactive entrepreneurial newsagents.

Hot_ink_p1.JPG

newsXpress Facebook group

People who work in newsXpress outlets can join a Facebook group and thereby connect with another common interest. Our goal is to connect everyone working in newsXpress outlets across Australia using Facebook.

Helping newsagents

newsXpress hosts regular meetings to provide support services, motivation and other help to newsagents. The group is hosting a series of cluster meetings in Queensland next week:

Date: TUESDAY 13TH NOVEMBER, 2007
Venue: Paradise Point Bowls Club
Time: 2pm – approx. 4:30pm

Date: TUESDAY 13TH NOVEMBER, 2007
Venue: Stationer’s Supply Brisbane
Time: 10am – approx. 1-2pm

Date: TUESDAY 13TH NOVEMBER, 2007
SUNSHINE COAST / CENTRAL QLD
Date: THURSDAY 15TH NOVEMBER, 2007
Venue: Mooloolaba Bowls Club (confirmed)
Time: 10am – approx. 1-2pm

Non members are welcome to attend and experience the newsXpress difference. Please email for a booking.