mark | newsXpress Blog

Great Newsagency Deals for newsXpress Members

Newsagency marketing group newsXpress last week released details for more special offers and product deals for newsXpress members from some of our suite of preferred suppliers. These special deals mean that newsXpress newsagents are able to buy better and therefore improve margin or pass on savings to customers.

newsXpress is committed to helping newsXpress newsagents buy stock at competitive prices. Rather than keeping bonus margin for itself, newsXpress prefers to help members access the financial rewards of good our group wide negotiation.

Suppliers like newsXpress because of its commitment to helping members sell preferred supplier stock. It is one thing to negotiate a good deal for stock and another altogether to sell that stock in a timely manner, to maximise the financial return for the newsagency.

newsXpress supports preferred supplier stock with tactical placement advice, visual merchandising advice, marketing support and other assistance. The result is an increased bankable margin from special offers.

Sure the deal is important. However, a deal which does not sell or does not sell quickly is not as valuable as a deal which sells the way many newsXpress deals sell.

These are newsXpress differences in action.

Ink Sale Growth at newsXpress Maryborough

newsXpress Maryborough is recording excellent growth in ink sales thanks to the latest HOT ink! promotion launched at the start of the month. Customers are coming in with the flyer, seeking out the excellent deals on offer.

This latest HOT ink! flyer continues the leadership of the newsXpress retail network for ink. We are supporting quality national brands with professional and success driving marketing.

In addition to excellent prices for ink, our newsXpress team of stores provide excellent customer service.

Our stores are banking excellent margin dollars thanks to the negotiation skills of our merchandise team. We ensure that we help our members make the maximum margin possible. Too often we see national buyers keep margin for themselves.

HIT ink! at newsXpress is a real winner. The success at newsXpress Maryborough is an excellent example.

New Hallmark Gift Trim at Hit at Melton

newsXpress Melton is reporting excellent sales of the new range of peel and stick gift trims from Hallmark cards. This innovative product stands out and is delivering excellent incremental to the card and gift shopper. The trims are ideas for taking a gift bag or package to a new level. There are bright and attractive trims for a range of occasions.

newsXpress stores have been offered access to the rim as part of our Hallmark preferred supplier relationship. We are thrilled to have access to the range.

St Patrick’s Day in Emerald, QLD

newsXpress Emerald had a terrific St Patrick’s Day, bringing the luck (and fun) of the Irish to the town on Thursday last week. Dressing the store and the team, it was a terrific piece of retail theatre.

In the photo you can see Sally (Store Owner), Sharon & Marguerite.

The babies are back at newsXpress Riverlink

newsXpress Riverlink has announced that they have more of the Tamaar babies in stock with this great window display. From one of our newsXpress preferred suppliers, these dolls are hit right across out group. First introduced last year and then promoted in our Christmas catalogue, some newsXpress stores are bringing the dolls back due to customer demand — like at newsXpress Riverlink.

These dolls are another newsXpress preferred supplier success story. We negotiated an excellent deal for our members and gained access to a highly popular product.

Great display newsXpress Riverlink!

Making the Most of the HOT ink! Opportunity

newsXpress Yarram has been promoting the newsXpress HOT ink! range with an excellent window display … offering a real sense of retail theatre.

Bright and bold, this display is a real eye catcher in the main street of Yarram, Victoria. It says that newsXpress Yarram is the go to place for ink. It connects the store with the HOT ink! flyers sent out promoting the latest ink specials.

Well done to everyone involved! This is a terrifically creative window display.

newsXpress newsagencies across Australia are offering great-value highly competitive deals on ink. Shoppers who compare are seeing the genuine savings delivered by shopping at newsXpress. newsXpress members who compare are thrilled at their competitive position and the excellent margin they are making from ink thanks to newsXpress commercial deals.

My Family stickers from The Sticker Family Selling Well at Whyalla Plaza

Placed on the dance floor and facing newspaper and greeting card customers, the promotion of the My Family stickers from The Sticker Family is working a treat at newsXpress Whyalla Plaza.

The Sticker Family range is ideal for the newsagency shopper. They are a perfect family product … for families of all sizes and configurations. We are thrilled to have the range as part of our newsXpress preferred supplier range.

newsXpress Whyalla Plaza is making the most of high traffic locations to drive sales by moving the banner.

International Insights from Hallmark

Last week several of us from newsXpress were privileged to participate in a briefing on international trends delivered by Ian Stewart, International CEO for Hallmark Cards. As the only newsagency marketing group represented at the briefing, we have an insight which will help with our planning as we help our members transition their businesses through changes in several traditional newsagency product categories.

We will share some of Ian’s insights at the next round of newsXpress member meetings.

Easter Hampers a Treat at newsXpress KinKora

newsXpress KinKora is continuing with a successful tradition of offering an excellent range of hampers for Easter. Located at the counter, these hampers are set to drive excellent impulse business in the lead up to Easter. By going out early, they are able to grab early sales for the season.

Easter is an excellent season for creating hampers of eggs and plush … all of which are available from our newsXpress preferred suppliers.

My Family stickers from The Sticker Family a Winner in Maryborough

The My Family sticker range from The Sticker Family is on offer at newsXpress Maryborough. Promoted via a pull up banner tactically placed at the busy sales counter, this is an excellent impulse purchase product appealing to people of all ages. Soon family cars from Maryborough and surrounds will be sporting My Family stickers from newsXpress Maryborough.

Magazine Display of the Week: Ballarat!

Well done to the team at newsXpress Ballarat. What a stunning display for the Children’s Cake Book from ACP. This is our newsXpress Magazine Display of the Week. Not only is the display wonderful for the product, it looks very tasty with the cakes on display. talk about interacting with the product! This is a benchmark display as it demonstrates commitment to magazines and engagement beyond a traditional magazine display.

newsXpress the first group to seize the opportunity of the classic cake cookbook and as a result we have members who have sold more than 50 copies. Moth of this has been incremental and impulse business. It demonstrates the value of our focus on banking margin dollars.

Cheeki Coffee Mugs at Hit at Emerald

newsXpress Emerald is promoting the new range of environmentally friendly and safe coffee mugs from newsXpress preferred supplier Cheeki at the sales counter. these coffee mugs are going to be HOT! … just like the Cheeki water bottles for which we have members who turned over their range five and six times in less than a year. At a terrific margin. The Cheeki range is another newsXpress success story, helping members bank excellent margin dollars. we were the first newsagency marketing group in this space and have been driving excellent results for our members since. The new coffee cup range demonstrates a commitment to innovation by our supplier partner.

Well done newsXpress Emerald on great product placement.

Easter on show at newsXpress Sun Valley

newsXpress Sun Valley has a terrific Easter display of products from newsXpress preferred suppliers up and driving good sales. It is a nice high traffic location, making the most of early shopper interest for the Easter season.

Note their clever placement of entry forms for the newsXpress Easter Colouring Competition. Well done!

Sales data from other retailers show that Easter products are being purchased six weeks out from the season so it is certainly not too early to get into this space and seize the opportunity.

Promoting Prevention magazine in Melton

newsXpress Melton in Victoria is promoting the new look Prevention magazine with this tall display in a high traffic location in-store. Click on the image to see the detail of the display. It is bold, draws shopper attention and provides easy access to the product … all key factors for a successful display. Many newsXpress members are getting behind the new look Prevention and seeing a good sales lift as a result.

Great Ink deals in Mornington, Victoria

newsXpress Mornington Central is attracting new shoppers thanks to the latest HOT ink! campaign being run by newsXpress. With competitive prices and wonderful customer service, Jeff and the team are winning business from other ink outlets in Mornington.

While other retailers claim to have the cheapest ink prices in Mornington, newsXpress Mornington has actually delivered the cheapest. Customers respect this, it builds trust.

Built around brands consumers know and trust, the newsXpress HOT ink! promotion focuses on Epson, Canon, HP, Lexmark and Brother. newsXpress stores buy at highly competitive prices, access professional marketing for a low cost and share in exclusive tactics and strategies for growing ink sales.

Congratulations to newsXpress Mornington for growing the newsXpress brand on the peninsular in Victoria.

Toys on show at Ascot Vale

newsXpress Ascot Vale has been running a terrific toy display in their front window. Featuring toys from newsXpress preferred suppliers, the feature of this window display is Timbertop range of dolls houses. Shoppers on street stop to look at the display … a key goal of any window display in retail.

Take a look at the photo and compare this window display to what you see in other newsagency windows.

The Timbertop range is not what shoppers may expect from their average high street newsagency … but then newsXpress Ascot is not your average high street newsagency. This innovative business always offers a broad range of products and does the newsXpress brand proud.

Easter eggs on show at newsXpress Toowong

newsXpress Toowong has established an excellent display of Easter eggs or other delights from newsXpress preferred supplier Ernest Hillier for the 2011 Easter season. The bright and appealing display is sure to make newsXpress Toowong the go to place for Easter egg delights in their shopping mall. Ernest Hillier offered newsXpress stores the full Ernest Hillier branded Easter range as well as the wonderful Newmans Easter range.

As the photo shows, the Easter range at newsXpress Toowong is as diverse as it is attractive. Well done to everyone involved in creating such as excellent display.

Great Ink Deals in Bairnsdale Victoria

newsXpress Bairnsdale is promoting the latest HOT ink! flyer with a terrific in-store display showing off the full range of brand name inks available. Segmented by brand, the range is easy to browse and shop. The newsXpress supplied price tickets add a nice touch to an already professional and bold display.

With such an excellent display on show and highly competitive prices on offer, newsXpress Bairnsdale attracts ink shoppers from a wide area. The commitment to ink shows the newsXpress difference in action!

Buying a newsagency? Choose the right marketing group.

newsXpress today is having a lot more engagement from prospectives, people who are looking at buying a Newsagency. This is mainly due to the suite of services provided by newsXpress as in, in store support through our Business development Managers, innovative and successful, low membership fees and group buying power. No other group comes close to these combined benefits.

Compared to a full franchise model like Supanews, newsXpress provides the support with the added benefits of having control of your business which means as sales grow you are not penalized by extra franchise fees.

Understandingly, a lot of people feel out of their depth when entering a new industry and look for the support a full franchise model provides, the big difference newsXpress provides is that you get the support without having to pay the ongoing costs associated with any franchise.

newsXpress, unlike other Marketing groups like Nextra and The Lucky Charm, retains members by performance not by long term can’t get out of contracts.

We get a lot of enquiries from people who have just purchased a Newsagency and decide after they are familiar with the industry and see what is available they would like to join newsXpress and tap into the benefits provided. Unfortunately, some realise they have signed a contract that won’t allow them to swap marketing groups this is where newsXpress stands out as it only requires one months notice so if you join and don’t receive the benefits you are free to leave.

When buying a newsagency, before you sign any agreement or contract, research all options available before signing a marketing group contract. Different groups provide different outcomes for your business and offer different terms.

This is not about promoting one group over another, our advice is when looking at any Newsagency for sale is to do your research before signing any Marketing group contract as in some cases this will be your only chance to get out of existing contracts.

If you are new to the Newsagency industry and are unsure hold of signing on with ant Marketing group until you understand the full benefits provided, an article that will help you in this process is: How to choose a marketing group for your newsagency.