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Easter at The Gap, QLD

newsXpress The Gap has a fantastic range of Easter goodies on show right at the front of the newsagency.

Capped by our newsXpress Easter posters, this wonderful range offers Easter treats and gifts for everyone.

The broad range display says something about the wonderful range of Easter products sourced by newsXpress members through newsXpress preferred suppliers.

The display at The Gap is backed by a good range of Easter cards – directly behind the display of Easter treats and gifts. This placement creates a terrific zone of Easter shopping and helps draw more attention to the overall offer.

Congratulations newsXpress Station Square!

Congratulations to newsXpress Station Square for selling a winning ticket in last night’s lotto draw! This is great news for a lucky customer and a thrill for the team at newsXpress Station Square.

Selling The Sticker Family at the counter

Sales of The Sticker Family range continue to grow through the newsXpress group. Right across the country newsXpress members are reporting excellent numbers for the first quarter off the year.

One way newsXpress stores are boosting sales of The Sticker Family is through the placement of a mat at the counter as shown in the photo. Shoppers see the pull up banner out the front of the store and are reminded of this when they come to the counter. being laminated, customers can circle, with a whiteboard market, the stickers they want. It becomes a shopping list.

We are seeing newsXpress locations sell 300 stickers a week and more by engaging with the recommended newsXpress tactics for The Sticker Family.

A useful ratio we are using is that sales of these stickers can be equal to 50% of greeting card sales. The key to achieving this is relentless focus on the newsXpress tactics for the range. newsXpress members should talk with their newsXpress Business Development Manager for a refresher of these tactics.

We are flattered that others have followed us into our campaign for The Sticker Family. The newsXpress difference is our tactics which are driving sales success … helping newsXpress members bank more margin dollars.

Selling My Kitchen Rules at the counter

newsXpress Castle Towers, like many newsXpress members, is getting behind the launch of My Kitchen Rules The Cookbook with this tactical placement of the title at the lottery counter. Adding a cookbook purchase to the purchase of lottery product is valuable.

The simple counter placement is another example of the newsXpress attention to detail with its multi-faceted approach to magazines, leveraging popular titles like MKR for excellent basket building business.

My Kitchen Rules a hit at newsXpress

newsXpress arranged for all stores to receive a counter display unit and additional collateral for supporting the launch of My Kitchen Rules The Cookbook yesterday. Reports through the day indicated that this special treatment of newsXpress stores by the publisher, Pacific Magazines, has worked very well. Our back end replenishment program will enable newsXpress stores to ensure that all customer orders will be satisfied.

newsXpress is demonstrating its point of difference and the value of membership with My Kitchen Rules The Cookbook. Our members yesterday banked margin which many newsagents could not. newsXpress members did this thanks to work from our back office team and thanks to all newsXpress stakeholders working together to make the most of the MKR opportunity.

Easter at Glendale, NSW

newsXpress Glendale is promoting their range of Easter products with this table on the dance floor, seen by every customer as they enter and leave the store. This range is in addition to an excellent range of Easter greeting cards. The focus of the range on the table is impulse purchase opportunities. Easter is a terrific season for this. By placing the items as they have, they are making it easier for children to ‘help’ in browsing and shopping … vital for making the most of the Easter range opportunity.

Like many newsXpress locations, Easter 2011 is in full swing with a great range of products and some good fun in-store.

newsXpress announces may Mini-Conferences

newsXpress has announced details for its May Mini-Conferences. These feature packed one-day conferences will also provide access to excellent supplier deals, exclusive for attending newsXpress members. newsXpress members and key employees are urged to BOOK NOW to attend, to unlock maximum value from the newsXpress relationship.

Attendance is free thanks to generous newsXpress supplier funding.

Brisbane Tuesday 17h May 2011– Brisbane Technology Park, Cnr Logan & Miles Plating Rds Eight Mile Plains, QLD, 4113
Melbourne Thursday 19th May 2011 – Hemisphere Conference Centre, 488 South Rd Moorabbin VIC 3189
Sydney Thursday 26th May 2011 – Bonnie Doon Golf Club, Banks Ave, Pagewood, NSW, 2035
Perth Tuesday 31st May 2011 – Location TBA

Non newsXpress members are welcome to book and attend, to see the newsXpress difference in action.

Non newsXpress members should speak with our General Manager, Ben Kay, on 0419 678 754.

Easter at Arana Hills

newsXpress Arana Hills is making excellent use of the newsXpress Easter marketing collateral to draw attention to their Easter gift, egg and card offer … on display at the front of the store. Arranging the posters in this way, with visual depth, is more likely to draw attention to the terrific newsXpress collateral.

Early reports indicate that Easter 2011 is delivering good business for newsXpress stores. Gifts, cards and eggs are all selling well … based on feedback from newsXpress members.

Great displays are key to seasonal promotion success, displays like we can see at newsXpress Arana Hills which offer products across a range of product categories in a good location and which can be easily shopped.

Party Time at newsXpress Knox

The new Party department at newsXpress Knox is delivering good sales. Plenty is as a result of new traffic generated by the new department.

From helium filled balloons through to party supplies like plates and cups, the new party department brings a feeling of celebration to the shop. The good range of products is generating excellent word of mouth and this is helping bring new traffic.

Planogrammed around a column and on a couple of stands, the party department at newsXpress Knox is situated close to a high traffic location in-store and as a result drives good impulse purchases as well as destination purchases.

More and more newsXpress stores are rolling out party departments, enjoying good margin high customer impact business.

Business Development Team Meeting

We flew all of our Business Development Managers and several others from our team into Sydney yesterday for a review of current newsXpress projects, briefing on supplier offers and a discussions around innovation planned for the second quarter of 2011.

newsXpress has the largest team of Business Development Managers, delivering in-store support, assistance and guidance, out of all newsagency marketing groups. The BDM team is a key reason for the above average performance we see in newsXpress businesses compared to other newsagencies.

Yesterday was well spent with clear and agreed focus for the three months ahead.

Berocca sales fire at Riverlink

Sales of the new Berocca product offer are firing at newsXpress Riverlink in Queensland.

The fridge (provided free by the supplier) is in an excellent location to drive impulse purchases … and to leverage the teerrific TV campaign currently playing promoting Berocca.

newsXpress got in early with the Berocca opportunity and delivered to members an innovative and commercially valuable impulse purchase opportunity outside the usual product range offered to newsagents.

This Berocca offer is another example of valuable newsXpress innovation in action … helping newsXpress members bank more dollars by embracing innovative opportunities.

By offering a product which is being well promoted on TV, we attach out businesses to the considerable TV ad spend in pursuit of a great win win.

Royal Wedding innovation at Redcliffe

newsXpress Redcliffe is promoting pre-orders of the 2012 Royal Wedding calendar with this tactical placement at the sales counter. Using the newsXpress provided collateral, the counter unit makes it easy for customers to order the calendar and ensure that their copy is available when socks come in later this year. With no other retailer currently playing in this space, the pre-order is an excellent example of commercially valuable innovation from newsXpress, driving a more efficient shopping basket.

Fizzy Moon range at newsXpress Nambour

newsXpress Nambour has the wonderful and heartwaming Fizzy Moon range of products on the dance floor facing shoppers as they enter the newsagency.

Sourced through one of our preferred suppliers, this range is an ideal add on gift for many greeting card shopping occasions. Our newsXpress merchandise team looks for alliance with card giving occasions when considering preferred supplier submissions.

The Fizzy Moon range works well all year round but especially well at Mother’s Day time … each shelf on the stand has good Mother’s day gift opportunities for just about any budget situation.Placement of the stand is vital to its success.

newsXpress recommends that this stand is moved around to combat store blindness and to ensure that a broad range of shoppers gets to see the range.

Easter at Ocean Grove

newsXpress Ocean Grove is promoting Easter products across a number of display which face shoppers as they enter the newsagency. From eggs to gifts to cards, the range at Ocean Grove is broad and certain to appeal to Ocean Grove shoppers.

newsXpress pitched its Easter 2011 range to members in mid 2010, enabling newsXpress members to get in earl, ahead of when most newsagents do their Easter buying. we do this with all seasons, giving newsXpress plenty of time to select the optimal range, picking the cream of the seasonal offers ahead of the crowds.

Great kids range at Toorak

newsXpress Toorak has put together a terrific display of the Crocodile Creek range from newsXpress preferred supplier Childsmart. Facing customers as they enter the store, the display easily grabs attention thanks to the bright colours and appealing display.

The colourful range is more than attractive. The products are made to strict standards considering the health of the users. This is very important when it comes to food and drink containers. newsXpress took this into consideration when bringing on the Crocodile Creek range.

Shoppers at Toorak in Victoria have an excellent range of Crocodile Creek products from which to choose thanks to the ranging commitment from newsXpress Toorak.

Easter at Mountain Creek

newsXpress Mountain Creek is promoting Easter with this terrific display at the front of the newsagency facing out into the shopping mall. Featuring a nice selection of gifts and Easter Eggs for Mountain Creek shoppers, the display is a bright and colourful promotion of Easter and an excellent draw card for shoppers into the business. Click on the image to see a larger version off the photo.

newsXpress Enhances Seasonal Marketing Collateral

newsXpress has expanded the range of marketing collateral it sends to newsXpress members in support of major seasons.

In addition to double sided A1 posters, newsXpress provides packs of A4 and A3 posters, using the same artwork.

This collateral for Valentine’s Day, Easter, Mother’s Day, Father’s Day, Christmas, Diaries and Calendars provides newsXpress members with professional posters featuring newsXpress exclusive artwork with which to professional promote the season in-store.

The artwork for the collateral this year is presented in landscape mode, looking like it is on the back on an envelope. This is a subtle yet effective connection of the season with card buying … something often overlooked in seasonal marketing in newsagencies.

In addition to the printed posters, newsXpress also provides soft copies on the member website – for local printing and inclusion in local documents.

Seasonal marketing collateral is provided by newsXpress at no additional cost to newsXpress members.

Easter on show in Launceston

newsXpress Launceston has a terrific display promoting Easter cards, gifts and eggs on the dance floor. This bright display is sure to drive excellent Easter sales this year. It is visually appealling and well located. They are also taking the opportunity to promote Better Homes and Gardens as part of the display in a nice basket building move.

Notice, too, the gift boxes on the table at the front of the table. These are a great idea for the time poor shopper.

The team at newsXpress Launceston is making good use of the complimentary newsXpress and Hallmark marketing collateral for the Easter season … to signpost the display from the top down. Well done!

Great plush range in Mildura

newsXpress Mildura has a wall of plush from newsXpress preferred suppliers, plush for all occasions and at all prices, serving every need. Mildura shoppers are sure to find what they are looking for with this excellent range of plush on show. The photo shows part of the extensive plush range from Korimco, a newsXpress preferred supplier. newsXpress Mildura is the go to place in Mildura for plush thanks to their extensive range and excellent merchandising.

newsXpress provides access to plush through a range of suppliers through our preferred supplier program. The range covers respected brands through to economy offerings. It covers plush for just about all gift giving occasions – perfect for adding to greeting card sales.

newsXpress members have access to preferred terms which usually deliver a discount off invoice – this is much better than after the event rebate.

Promoting The Sticker Family at Shoreline in Tasmania

newsXpress Shoreline in Tasmania is promoting The Sticker Family range of stickers with the pull up banner at the front of the store on the lease line.

We know from experience and success across the newsXpress group that this location at the front of the business is the perfect location for promoting The Sticker Family. newsXpress Shoreline is having the same success of other newsXpress stores, good incremental business, driving a more efficient sales basket.

Check out the photo … what a terrific looking shop!