The whole front window of newsXpress Pakenham has been promoting Mother’s Day 2011.
Featuring newsXpress Mother’s Day collateral, Mother’s Day Book Sale collateral, a wonderful range of Hallmark Mother’s Day cards as well as a a selection of gifts, the window is a terrific invitation for the season.
Like so many newsXpress members, newsXpress Pakenham has been having a terrific Mother’s Day season.
newsXpress Albany Forest has been having a terrific Mother’s Day season. They have had a good range of cards and gifts on offer at the front of the newsagency facing shoppers as they pass by.
Featuring Hallmark Mother’s Day cards, Mother’s Day gifts and Mother’s Day themed helium filled balloons, the front of shop display has worked a treat attracting browsers and converting them into shoppers.
In Queensland this year especially it is good to hear stories of trading success with Mother’s Day.
newsXpress Singleton Heights is reporting excellent results from the expanded range of Optus products now offered in-store as part of the Optus Premium Pre-Paid Reseller Program sourced through newsXpress preferred supplier Jenlist. With the new cabinetry and Point of Sale materials, the business has achieved an excellent increase in sales of mobile phones, sim cards and mobile accessories. This is helping drive an excellent increase on sales of Optus/Boost recharge product.
newsXpress is working with Jenlist in a variety of engagement options for newsXpress members from simple cabinet units through to complete store-within-a-store concepts.
newsXpress Runaway Bay has Mother’s Day cards and gifts right at the front of the shop, facing into the shopping mall.
With an excellent range of gifts from newsXpress preferred suppliers, the team at Runaway Bay is having a wonderful Mother’s Day 2011 season. Well done too, they deserve every success they are having with this new business.
newsXpress Australia Fair on the Gold Coast is promoting Mother’s Day from this display at the front of the store through to more Mother’s Day products and offers deep into the newsagency.
As the photos on this blog have shown over the last couple of weeks, newsXpress locations across Australia have embraced Mother’s Day in a consistent way … offering access to an excellent range of products, supported with good visual merchandising and backed by good value consumer offers.
newsXpress St Clair has a terrific Mother’s Day offer spreading across the front of the business, facing into the shopping mall with the Hallmark Mother’s Day range at the hear of the promotion.
St Clair, like many newsXpress members, is reporting good business for Mother’s Day 2011.
newsXpress Sunbury (Victoria) is offering an excellent range of Mother’s Day gifts including the range on display in the photo.
Sourced through newsXpress suppliers, often at highly competitive rates, the gifts are proving popular with Mother’s Day shoppers in the lead up to the big day.
Elsewhere at newsXpress Sunbury, Mother’s Day is supported with displays promoting an excellent greeting card range, the best in Sunbury, as well as use of newsXpress exclusive collateral promoting the season.
newsXpress Ocean Grove has the Magazine Display of the Week with this Royal Wedding feature in prime location in-store.
We like the display because it is bold, eye catching. It takes the Royal Wedding story off the page and presents it is a fun yet respectful way. It celebrates not only the wedding but also the Woman’s Day coverage.
Kudos to everyone at newsXpress Ocean Grove for conceiving and creating this display, especially to the bride for giving up her wedding dress. There is no truth in the rumor that the dress is Cathy’s – one of the owners of the business.
newsXpress supports proactive engagement promoting magazines, making the most of the opportunity for this important products category is a key element of traffic generation.
The newsXpress Mini Conferences which kick off in under three weeks will feature a HAPPY HOUR … offering SUPER deals from attending preferred suppliers. The deals will only be available for conference attendees on the day. These “HAPPY HOUR” offers will be separate from any other offers suppliers have on display.
HAPPY HOUR will from between 9am and 10am at each conference location.
This is another newsXpress exclusive initiative … making newsXpress membership even more valuable.
The free book offer running with the newsXpress Mother’s Day Book Sale has been driving good sales over the last couple of weeks. Run in association with a newsXpress preferred supplier, the book offer pitches a good value proposition to newsXpress shoppers.
The offer is simple, buy one of the nominated Mother’s Day featured books and you get another book of your choosing from a selection for free. More GREAT VALUE from newsXpress and its supplier partners.
newsXpress Watergardens is promoting an excellent range of Mother’s Day gifts on the dance floor with this multi-layered promotional display.
Easily browsed and shopped, the display is driving an excellent sales result for the business at the Watergardens Town Centre.
newsXpress Terrigal has been promoting Mother’s Day with this cross-aisle display offering Mother’s Day cards, Mother’s Day gifts and Mother’s Day books. Greeting customers as they enter the shop, the display is a perfect reminder, easy to browse and offers a good range for a variety of Mother’s Day giving situations.
Another newsXpress member has made good use of text messaging last month to promote a magazine. newsXpress first introduced this service in partnership with Pacific Magazines in 2009 as part of a broader magazine promotion program. Members who engaged reported excellent results. Access to the service is still available today and, as the recent campaign has shown, it is an excellent and innovative way to connect with customers.
Leveraging technology in this way is important in driving business results as well as showing off the relevance in today;s marketplace of the business.
We sell technology products in newsXpress locations so we feel that it is important to show off how we leverage technology opportunities for ourselves.
newsXpress Umina has been promoting magazines as an ideal Mother’s Day gift with this display crosss the front of the business, greeting customers as they enter the shop. Drawing together collateral from suppliers as well as newsXpress, the display offers a broad cross-section of magazines as Mother’s Day gift suggestions – in addition to the more traditional Mother’s Day gifts and Mother’s Day cards which are available in-store.
newsXpress Mornington Central is promoting it’s Mother’s Day card range on the wall facing onto the high-traffic dance floor area of the store. Featured under a spotlight, attention is drawn to the range to all who enter the store. This featured position is reflected in sales of Mother’s Day cards. Click on the image for a larger version of the photo.
newsXpress Redcliffe tells a terrific Mother’s Day story with an excellent range of gifts and cards – with an attractive display right across the front of the business and running deep inside.
Capping the display with newsXpress collateral and working in with supplier collateral, the Mother’s day story at newsXpress Redcliffe is professional, bold and commercial.
newsXpress Knox is promoting Mother’s Day right across the front of the business featuring a wonderful range of Hallmark cards, Mother’s day books and Mother’s day gifts. The range goes deep into the shop. Less than a third of the total Mother’s Day card range can be seen in the photo.
Based on traffic generation and sales for the season already, newsXpress Knox is set for a cracker Mother’s Day 2011.
newsXpress Salamander Bay made good use of newsXpress collateral opportunities promoting the early publishing of Woman’s Day magazine with this poster.
This is excellent use of newsXpress materials, demonstrating a tremendous point of difference for newsXpress salamander Bay over other retailers in their centre. The collateral enabled them to promote the magazine in a range of locations.
newsXpress members have access to vast array of newsXpress-exclusive marketing collateral … all of which is accessible from the private and secure area of our website. Much of the collateral can be customised for personal business use.
Well done Salamander Bay for taking this initiative.
newsXpress Deception Bay has had a wonderful variety of creative displays promotion Mother’s Day for weeks now. The display in the photo features the Kobo e-reader which one lucky newsXpress Deception Bay customer will win. Along with a range of gifts on the display, the Kobo reader box if there for shoppers to see.
This type of prime location at newsXpress Deception Bay is what helps drive major seasonal sales. Well done to the Deception Bay team.
newsXpress Gatton has a terrific multi-faceted display in place promoting Mother’s Day cards and gifts. The display faces customers as they enter the newsagency.
Capped with the newsXpress Mother’s Day marketing collateral and featuring cards and gifts from newsXpress preferred suppliers, the display serves a broad cross-section of Mother’s Day shopping opportunities.
With Mother’s Day just a week away, newsXpress members like newsXpress Gatton are embracing the season to make the most of the opportunity. They understand the importance of seasonal based marketing not only for the Mother’s Day season but all seasons.