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Beach Display a Hit at Ocean Grove

How is this for an aisle end display in a newsagency? Very different. Fresh. Attractive. And selling! This is a display at newsXpress Ocean Grove, featuring a range of beach themed homewares items from one of our supportive newsXpress preferred suppliers.

While perfect for a seaside newsagency, like newsXpress Ocean grove, this display could work equally well in any newsXpress location. People will purchase for their beach houses, their friend’s beach houses and to bring a beach theme to their own home – no matter where they are located.

Customers entering a newsagency with this display in place will bee sure to notice it as it is so different, so unlike what one would expect to see in a newsagency.

Well done newsXpress Ocean Grove, great innovation!

Timely magazine display at newsXpress Jamison

newsXpress Jamison has been connecting with the news of the death of Osama Bin Laden with this timely magazine display above newspapers. It is an attention to magazine covers which is one reason newsXpress Jamison is achieving well above industry average sales growth magazines.

Their double-digit year on year growth is due in part to an attention to magazine covers and tactical placement as a result of opportunities presented by covers. newsXpress exclusive magazine strategies and tactics are also playing a vital role in leading year on year magazine sales growth at this store.

While magazines face undeniable challenges, newsXpress is helping its members to discover and embrace growth opportunities.

The team at newsXpress Jamison has every right to be thrilled with and proud of their results. Well done!

Magazine Display of the Week: newsXpress Ballarat

This display for MasterChef magazine at newsXpress Ballarat is the best magazine display photo we have seen in the last week.

Using props as they have brings the display alive and makes it different to the traditional magazine display using just posters and magazines.

With food titles especially, including food or props has become essential for the display to drive good incremental business for the title being promoted.

Well done newsXpress Ballarat for excelling with yet another great magazine display.

newsXpress selects displays from photos sent in by newsXpress members and photos collected by newsXpress Business Development Managers as they visit with members through the course of the week.

Email your photos here.

Facebook innovation

The newsXpress Facebook page has been undergoing a facelift (pun intended) to make better use of this social platform. Details of this innovation and plans for new campaigns around social medial will be presented at our one-day conferences starting next week in Brisbane.

While our Facebook is the most innovative for newsagency marketing groups already, it is set to head into new territory thanks to excellent work being done behind the scenes.

Promoting the My Family Stickers at Woden

The team at newsXpress Woden is creatively and personally promoting The Sticker Family range of My Family stickers with this display on the back of one of their vehicles.

This is an excellent and low cost way to promote the stickers and to attract those interested to the newsagency.

It is innovation like this which is driving extraordinary sales of My Family stickers across the newsXpress retail network. Not only has newsXpress negotiated a good deal financially and operationally for access to The Sticker Family products, it backs this with creative and valuable tactics for ensuring the best possible return.

No product deal is good unless you move the product efficiently.

Promoting the newsXpress Magazine Club Card

newsXpress Yarram has been promoting the newsXpress Magazine Club Card on one of their windows. This promotion pitches the newsXpress Yarram competitively against other retailers selling magazines in town and nearby. It not only demonstrates the value of shopping at newsXpress it drives loyalty from a department which many newsagents struggle with on a day to day basis.

Using newsXpress provided marketing collateral along with creative representation of a range of titles, the window display presents a terrific message to those walking past on the main street of Yarram.

Promoting the newsXpress magazine Club Card is anther way of leveraging a newsXpress point of difference in this time of the year between major retail seasons.

Promoting the newsXpress Phonecard with Newspapers

newsXpress Watergardens has been promoting the newsXpress Phonecard with this simple yet highly effective display above foreign newspapers. Foreign newspaper customers are the ideal target customers for the great value newsXpress phonecard.

The display includes rates and other information to help customers quickly understand the value of the newsXpress Phonecard.

Launched over a year ago, the newsXpress Phonecard is a hit not only with customers who call overseas but also with those who make interstate calls. The 25 cent untimed local call rate makes the phonecard a high-value product for many customers.

The newsXpress Phonecard is another example of why shopping at newsXpress is good value for our customers.

The newsXpress Phonecard is also another example of a good margin product brought to newsXpress members by the group and backing this with strategies and tactics for engaging so that the best return can be achieved from the opportunity.

Integrating Gifts with Greeting Cards

In a significant shop fit change, newsXpress Leongatha has integrated gifts with greeting cards, connecting gift buying with the card purchase.

This is an innovative move, a break from the traditional approach to card retailing one sees in newsagencies. Well done to the team at Leongatha for making the move and also for the selection of gift to card adjacencies.

newsXpress has seen this integration done in some other newsXpress locations with tremendous success. More are sure to follow.

Lottery win at newsXpress Wetherill Park

Congratulations to newsXpress Wetherill Park on welling a winning ticket’s in last night’s lottery draw … making another happy newsXpress lottery winner.

Terrific Success With New Idea Royal Wedding Special

Thanks to wonderful support from Pacific Magazines, newsXpress members are enjoying access to additional stock of the New Idea Royal Wedding Special. This enables our stores to acheve their full potential of sales of this wonderful title. By sharing sales data and co-ordinating top-up stock, newsXpress and Pacific have worked together to help drive sales for the benefit of all stakeholders.

newsXpress respects the important role that magazines play in the performance of newsagencies today and for the medium term. We have a well developed and considered exclusive magazine management and growth strategy with elements which work in a broad range of retail situations.

Driving Optus handset sales at newsXpress Caboolture

newsXpress Caboolture has been offering a range of Optus handsets and other products from this display unit placed in the window and located next to their lottery bench. Location is key to driving success from mobile phone product cabinets such as this.

Sourced through newsXpress preferred supplier Jenlist, this display unit and the associated ranging and placement advice is another example of the newsXpress preferred supplier relationship working for the value of newsXpress members.

The Jenlist team works with newsXpress members to finesse range and ensure the best possible return on the space, inventory and time investment.

The newsXpress Business Development Manager team shares stories and experiences about innovation such as this range from Jenlist as it visits with members.

Mother’s Day Prize Winner at newsXpress Young

At newsXpress Young and in newsXpress stores right across Australia happy winners are visiting and collecting their Kobo e-reader and voucher won as part of the newsXpress Hallmark Mother’s Day competition.

With more than $35,000 in prizes on offer through newsXpress stores for Mother’s Day 2011, newsXpress locations are seeing plenty of happy winners … just like this winner collecting her prize at newsXpress Young.

Shopping at newsXpress is rewarding.

Major announcements for newsXpress one day conferences

newsXpress is set to make several major announcements at the upcoming newsXpress one-day mini conferences which kick off next week. The newsXpress management team is excited for the innovation and commercial benefits which will flow from these announcements.

newsXpress members and key employees are urged to BOOK NOW. Attendance is free thanks to generous newsXpress supplier funding.

Brisbane Tuesday 17h May 2011– Brisbane Technology Park, Cnr Logan & Miles Plating Rds Eight Mile Plains, QLD, 4113
Melbourne Thursday 19th May 2011 – Hemisphere Conference Centre, 488 South Rd Moorabbin VIC 3189
Sydney Thursday 26th May 2011 – Bonnie Doon Golf Club, Banks Ave, Pagewood, NSW, 2035
Perth Tuesday 31st May 2011 – Crowne Plaza Hotel, 54 Terrace Rd Perth WA.

Non newsXpress members are welcome to book and attend, to see the newsXpress difference in action.

Non newsXpress members should speak with our General Manager, Ben Kay, on 0419 678 754.

Post Mother’s Day Display at Kin Kora

newsXpress Kin Kora has a terrific gift packaging display on an aisle end as part of a post Mother’s Day plan for the business.

In addition to the display looking good, it educates customers about opportunities for creative trimming of gifts for all occasions. Central to this display is the new range of Hallmark gift trims.

newsXpress is encouraging all stores in the network to seize this post Mother’s Day period as a time for refreshing the business, creating new displays and driving sales.

Thanks to the tremendous range of more than 1100 newsXpress preferred suppliers newsXpress members have access to a broad range of offers and opportunities for a creative approach to the post Mother’s Day period.

Promoting Klutz books from Scholastic

newsXpress Inverloch has put together a nice range of Klutz books from preferred supplier Scholastic. They have put the range in the middle of their children’s books department next to their kids corners … an ideal placement.

The Klutz range of books comes packed in counter unit books so the team regularly rotates one of the ranges of books to the counter.

Scholastic offer excellent terms to newsXpress members along with ranging advice.

Well done newsXpress Inverloch.

Sharing valuable magazine insights

newsXpress last week shared valuable magazine insights related to the Women’s Health title from Pacific Magazines. This information, which included valuable placement insights, will help drive sales of the important title in a strong category.

newsXpress understands the importance of a healthy magazine department to the success of a newsagency business and reflects this by sharing information such as that shared last week for Women’s Health.

The Sticker Family at newsXpress Terrigal

The placement of The Sticker Family pull up banner out the front of the shop at newsXpress Terrigal is perfect placement to drive maximum value from this newsXpress preferred supplier product. Right across our retail network we continue to receive reports from newsXpress members of terrific success with The Sticker Family. This high traffic placement will attract shoppers. As newsXpress has shared privately with members, there are ways to leverage maximum success … newsXpress exclusive tactics.

With top performing newsXpress locations generating in excess of $1,000 a week in sales of the My family stickers from The Sticker Family, this is a truly valuable newsXpress preferred supplier opportunity.

Our success over the last six months is starting to gain notice from other newsagents and other groups.

Magazine Display of the Week: Ascot Vale

Kudos to newsXpress Ascot Vale for this high impact displaying a high traffic location in-store promoting the Royal Wedding issue of The Australian Women’s Weekly.

By making the product the hero and ensuring that every customer entering the newsagency sees the display you have a display which delivers results.

We picked this as our Magazine Display of the Week because of the ideal placement, the simple and clear appeal and the topical nature of the display.

newsXpress encourages its members to embrace and engage in magazines as they deliver traffic which is vital to other departments in our businesses.

Great Value of newsXpress Newsagent Conferences

In addition to excellent and exclusive deals from participating newsXpress preferred suppliers, the upcoming newsXpress one-day mini conferences offer access to cash prizes. Over the course of the four one-day events $3,500 in cash will be given away.

So, in addition to an excellent business centered agenda and great suppliers, there are prizes on offer for lucky participants.

newsXpress members and key employees are urged to BOOK NOW to attend, to unlock maximum value from the newsXpress relationship.

Attendance is free thanks to generous newsXpress supplier funding.

Brisbane Tuesday 17h May 2011– Brisbane Technology Park, Cnr Logan & Miles Plating Rds Eight Mile Plains, QLD, 4113
Melbourne Thursday 19th May 2011 – Hemisphere Conference Centre, 488 South Rd Moorabbin VIC 3189
Sydney Thursday 26th May 2011 – Bonnie Doon Golf Club, Banks Ave, Pagewood, NSW, 2035
Perth Tuesday 31st May 2011 – Crowne Plaza Hotel, 54 Terrace Rd Perth WA.

Non newsXpress members are welcome to book and attend, to see the newsXpress difference in action.

Non newsXpress members should speak with our General Manager, Ben Kay, on 0419 678 754.

Promoting Optus Mobile Broadband in Bairnsdale

newsXpress Bairnsdale has beeen promoting this PrePaid Optus Mobile Broadband offer on the shop floor, in high traffic locations. An excellent impulse purchase opportunity, the small format display unit is ideal for attracting sales of this Mobile Broadband offer.

The Optus Mobile broadband product is one of many communications and technology products available to newsXpress members through preferred supplier Jenlist.

The folks at Jenlist provide access to an excellent suite of support materials including a good range of collateral for in-store promotional use.

As newsXpress Bairnsdale has found, promoting technology products in high traffic areas of the business can be an easy way to leverage existing good traffic.

The newsXpress difference is that we not only source an excellent range of products at competitive prices, we help newsXpress members leverage these good deals into tangible business in-store.