newsXpress Manly West has this terrific range of beach themed gifts from newsXpress preferred supplier Gibson on show.
This excellent range of gifts is selling well in newsXpress stores, especially when pitched together in a good traffic location as is the case at Manly West.
The beach range is selling to a diverse range of shoppers for a variety of occasions. This is part of the appeal to our retailers – the range fits well in among the gift mix.
newsXpress Radio delivers live news, fresh music, live banter and exclusive advertising into newsXpress stores right across Australia.
Exclusive to newsXpress, newsXpress Radio is an excellent advertising platform for newsXpress preferred suppliers, connecting shoppers with products available in store – right then.
Leveraging the in store experience with live radio is proving to be a smart move for newsXpress. Our radio programmers have been smart to program music which suits the time of the day, making shopping more enjoyable.
newsXpress is delivering newsXpress radio to newsXpress locations for no cost except for a refundable deposit on the radio reception unit.
This is another newsXpress difference – free in-store radio backed by advertising of products which are available in newsXpress stores.
newsXpress two weeks ago confidentially announced to its members details of a year-long TV campaign on the GEM network (part of the Nine Network) covering Brisbane, Sydney, Melbourne and Perth.
The TV advertising will be made up of multiple professionally produced advertisements promoting newsXpress offers and opportunities available at newsXpress locations through the year.
The TV campaign will be supported with print advertising as well as catalogues delivered to millions of homes through the course of the year.
This national advertising is exclusive to newsXpress and will only promote newsXpress newsagencies.
As major brands use TV and other media to promote and strengthen their brands. With this announcement, newsXpress is demonstrating that it too is investing in stronger and more valuable newsXpress newsagency businesses around its national and respected brand.
Landlords and newsagency suppliers who have been briefed are full of praise for the newsXpress leadership through this initiative.
This is the first time ever that a newsagency marketing group has committed to TV for a year. In the past, the most TV used for newsagents was around short term seasonal offers. Such campaigns are challenged as they need to reconnect with consumers.
The investment by newsXpress is well into six figures. It is not costing newsXpress members any additional fees. newsXpress does not charge a marketing levy.
The year-long TV presence for newsXpress pitches our group outside the newsagency channel and against major retailers. We see this as vital in today’s retail climate.
It is the discipline an commitment of newsXpress members around one brand and supporting newsXpress preferred suppliers which enables us to move into a national TV campaign with confidence.
The newsXpress commitment to regular TV advertising, comprising of more than 4,000 commercials, separates newsXpress from other marketing group. It shows a significant difference in respect for and management of a national brand. It also shows what a group of like-minded pro-active newsagents can achieve.
Development of the first TV commercial is under way. It will hit the air in July.
Foxtel and Austar also carry GEM, enabling a wider than capital city reach in the cities covered by the campaign.
Congratulations to newsXpress Wetherill Park for such a terrific magazine display promoting the latest issue of Good Health magazine.
This bold display is excellent as a display. What makes it even beetter is its location – it is at the entrance to the main magazine aisle in the newsagency and will therefore be passed by the majority of shoppers.
Another benefit is that the display includes stock which can be selected right then.
If you check the photo you can see that the newsXpress Wetherill Park team is using the side of a drinks fridge to host this display … very clever.
Well done to everyone involved in creating this display.
newsXpress does not charge a marketing levy. Members pay one monthly membership fee for this they receive access to the full suite of newsXpress member services including the most extensive suite of newsagency marketing support and collateral available in Australia.
Not charging an extra fee for marketing positions newsXpress favorably against other newsagency marketing groups. Giving members access to TV and other marketing and advertising campaigns for no additional cost, as newsXpress does for many campaigns, is a valuable point of difference for newsXpress members.
The newsXpress leadership team of Ben Kay, Graham Randall and Mark Fletcher met recently in Perth to review 2011 so far and to start planning for 2012. With membership and preferred supplier numbers growing, 2012 is set to be another good year for the group. Key to making the most of opportunities from our community of proactive newsagents and supportive suppliers is careful planning.
newsXpress is proud to be a Gold Sponsor of The Tasmanian Newsagent Industry Awards for Excellence 2011 which are being held tonight at Wrest Point Casino in Hobart.
Our gold sponsorship is a practical measure of support for all newsagents in Tasmania.
With a growing membership base in Tasmania, newsXpress is grateful of the opportunity to show its support for Tasmanian newsagents in such a practical way.
Ben Kay, newsXpress General Manager, will be presenting an award on the night.
newsXpress has launched two exclusive retro themed posters as part of its ever expanding newsagency marketing toolkit.
Using this collateral, newsXpress members are able to professionally support displays of retro products which can be accessed from a range of newsXpress suppliers – and there are plenty of retro products available from our supportive preferred suppliers.
The new exclusive to newsXpress retro marketing collateral can be accessed from the member area of the newsXpress website. It is part of the most comprehensive marketing toolkit ever created for newsagents in Australia.
newsXpress Wetherill Park is expanding their book offer in response to opportunities following the closure of Angus and Robertson in their shopping centre. Thanks to great deals from newsXpress preferred suppliers, they have been able to respond to the opportunity with a good selection of books from fiction to children’s to non fiction.
Presenting books in a prime traffic location where the range is easily seen by most customers entering the newsagency, the Wetherill Park team is driving excellent results in the expanded category.
newsXpress Melton, like so many newsXpress stores, has been promoting the My Family sticker range from The Sticker Family. Promoting at the front of their newsagency as they are doing, newsXpress Melton is finding that the promotion attracts shoppers to the newsagency, new traffic. It also drives good basket-building business from existing shoppers.
Thanks to the promotional pull-up banner and other collateral, newsXpress locations selling the My Family stickers are enjoying excellent success with this range. One newsXpress member recently included the range as part of an outpost campaign and sold in excess of $3,000 worth of stickers in less than two weeks.
newsXpress Halls Head won $500 cash for supporting trade suppliers as the newsXpress Trade Fair held in Perth earlier this week. All newsXpress members buying on the day went in the draw and newsXpress halls Head were the lucky winners of a handy $500 in tax free cash. The cash prize brought another fun element to the day.
The one day newsagency conference newsXpress hosted in Perth earlier this week was well attended and much appreciated based on feedback from participating newsagents and newsagency suppliers. Sharing business building ideas and strategies, the conference showed off the newsXpress point of difference beautifully … showing how membership of newsXpress delivers a different and valuable experience to participating newsagents. Welcoming new members in Western Australia to newsXpress was a real treat.
The Trade Fair which accompanied the one-day conference earlier this week generated excellent business for participating newsXpress preferred suppliers. Covering mobile phones, gifts, greeting cards, stationery, social stationery, educational products, ATMs, My family stickers and a range of other products, the trade fair was a hit with newsXpress members and suppliers, resulting in excellent new business contacts and good sales on the day.
newsXpress has published further advice for members on engaging with social media outlets such as Facebook and Twitter. Presented at our recent one-day mini conferences, the material outlines the importance of a social media strategy and shared tips on making the most of the opportunity.
This additional learning material is available from the secure member area newsXpress website … delivering more benefits from our newsagency marketing group.
In addition to these new materials loaded to the newsXpress website, newsXpress has advice and assistance available for newsXpress members on specific store campaigns around social media. Access to the training materials and additional assistance and guidance is provided at no additional cost to newsXpress members.
Congratulations to Di and Rowan Higgon and the team at newsXpress Pakenham for winning two awards in this year’s Vardinia Business Awards. newsXpress won the Retail category and the Employer of Choice award. Bth awards represent recognition for hard work by everyone involved in the large and growing newsXpress Pakenham business.
newsXpress Singleton Heights has been promoting the My Family stickers from The Sticker Family through Facebook. This is terrific use of Facebook … promoting the family and community connection offered through these stickers.
More and more newsXpress members are using Facebook to connect with their customers – thanks to the help and guidance offered by newsXpress for engaging with this medium.
newsXpress Jimboomba has been promoting books from a newsXpress preferred supplier to shoppers as they enter the newsagency and head to the newspaper stand.
This tactical placement is smart as it leverages excellent newspaper foot traffic for good impulse purchase business … books are easy impulse purchase items as we have seen across the newsXpress retail network.
The stand at newsXpress Jimboomba is easily moved, enabling the store to combat store blindness and to react to differences in traffic flow.
newsXpress Ballarat has put together an excellent display featuring the Optus range of handsets, sim cards and mobile broadband products.
Pitching the business competitively in the phone space, the display is helping to attract new shoppers and present the Optus product range opportunity to existing shoppers.
newsXpress is grateful to the support newsXpress preferred supplier Jenlist and to Optus for their support in creating displays such as this.
Like so many newsXpress stores, newsXpress Manly West in Queensland takes magazines seriously, offering an excellent range of titles in a professional layout. As the photo shows, the magazine department is appealing on the eye and easy to shop. Having the red newsXpress branding at the end of the aisle helps drive customer focus.
newsXpress has a well developed and considered magazine strategy which respects the importance of magazines in driving traffic for newsXpress stores and newsagencies more generally. While we acknowledge that print has its challenges, we also see opportunities with the medium … by delivering the newsXpress point of difference around range, service and value.
newsXpress published its In-Store Offers Newsletter for June to members last week. In fact, it published two versions to cover more options for members of the newsXpress newsagency marketing group. The newsletter features some excellent offers, designed to drive traffic to newsXpress stores and to drive impulse purchases. It also features the new magazine, Coach, from Pacific Magazines which goes on sale today.
This newsletter is an excellent example of the newsXpress difference as it shows newsXpress support for preferred suppliers, provides a professional traffic-generating medium for newsXpress stores and helps present the group and individual stores with a united marketing message. newsXpress are showing their appreciation for this medium by sending the newsletter to customers, placing it at the front of the shop and giving it freely to shoppers in-store.
Each newsletter is provided to newsXpress members in a way which enables local personalisation with store address and contact details.
While other retailers are saying that retail is tough, newsXpress is expanding and refining marketing and communication options for members to help them drive better local business. This professionally produced monthly newsletter is part of that strategy.