admin | newsXpress Blog

Easter at newsXpress Eumundi

Manni and the team at newsXpress Eumundi have gone all out to create a magical destination for all things chocolate this Easter. Utilising a prime promtional area at the front of the store they have leveraged the colour and exquisite packaging of the product to great effect in their merchandising.

Concurrently they are also heavily promoting the newsXpress exclusive colouring in competition and offering substantil in-store prizes for three lucky winners. All entries received for the colouring in competition will be proudly displayed in-store to add some extra colour and theatre to an already festive newsXpress store.

Easter at newsXpress Wetherill Park

The team at newsXpress Wetherill Park have slipped seemlessly from the popular ‘Back to Work – Win A Yaris’ promotion straight into the more traditional Easter retail celebration. Using the standout newsXpress ‘Happy Easter’ A1 Posters as the centrepiece, and flanked by cute Easter Bunny mobiles, they have expertly displayed their Easter gift ideas on trestle tables completing the story.

The attention to detail is superb with hand made gift baskets and hampers, along with gift ideas for under $10, and $15 making shopping easy!

Last year, newsXpress achieved double digit growth on a same store year on year basis.

Back to Work Entries Flooding in!

The newsXpress Melbourne Support Office has been inundated this week with literally tens of thousands of entries for the hugely successful ‘Back to Work – Win a Yaris’ promotion!

Many stores have had to employ packing boxes rather than envelopes just to return their entries received over the last month. The photo to the left shows only the result of newsXpress Pakenham’s labours spread out over a 3m x 2m Boardroom table! we took care to ensure that all entries were placed into the entry box immediately after the photo was taken. Competition integrity is required by law and important to us.

The draw will be held at 10.00am on the 17th March where one lucky newsXpress customer will win a brand new Toyota Yaris, while 8 other entries will win fantastic mountain bikes courtesty of Pacific Magazines.

Back to Work at newsXpress Wetherill Park

newsXpress Wetherill Park have backed up their impressive Valentine’s Day and Back to School promotions with an equally effective Back to Work display.

A prominent use of the newsXpress supplied A1 posters and A6 price tickets, along with a clever use of colour from products featured in the 6 page A5 flyer ensures this merchandising is seen by all customers entering the store.

Using marketing materials to maximise results in Newsagents

Creating an impression in-store with posters requires some consideration of marketing principles and more specifically understanding of your store layout.

newsXpress Castle Towers has the benefit of a wide entrance to their shopping centre store wiht great visibility through to the back of their store. To maximise the potential of customers coming into the store they installed poster hangers across the ceiling in three rows directly down the length of the store.

This configuration allows the team to feature nine (9) A1 posters at any given time, presenting a strong message in space normally wasted in the retail environment. In the example displayed to the left they have the newsXpress 2010 Diaries, 2010 Calendars, and Merry Giftmas posters strategically positioned so that each are visible for any vantage point in or outside of the store.

While most other stores do not enjoy the same advantages of the Castle Towers shopfit they can certainly adapt the same principles in their individual situations. Another simple example is rather than spread the posters far and wide around your store, congreagate them in the department where the product is being displayed, this indicates to the customer some truly interesting is taking place.

Strong BTW promotion at newsXpress Toronto

newsXpress Toronto have embraced the industry first newsXpress promotion which will give one lucky customer a brand new Toyotoa Yaris by strongly featuring the newsXpress marketing material at the front of their store as customers enter and exit.

In addition to the effort they are putting in to this newsXpress marketing event, The newsXpress Toronto team have also reported they are recording exceptional sales for the BTS SBG Spencil range of book coverings as introduced in this blog post.

newsXpress Sarina heating up in the season of love

newsXpress Sarina have created a Valentine’s Day display in-store that ties in perfectly with the newsXpress created marketing materials for this major newsagency season.

The newsXpress message reads – “A new love, a secret admirer or an established union – this Valentine’s Day newsXpress has the perfect card or gift for every relationship. Cute plush toys, delicious chocolates, heartfelt messages and even something naughty and fun”. As can be seen in the photos from the store Shelley and the team at newsXpress Sarina truly have ‘everything to say – I love you…‘

Great visual merchandising at newsXpress Wetherill Park

One of the benefits of being a member of a pro-active newsagency group such as newsXpress is the access to professional promotional marketing materials and related product. newsXpress Wetherill Park perfectly illustrated the correct manner in which to both encourage sales and create an easy shopping experience for their customers by linking common merchandising principles and using the marketing materials supplied in both an in-store and outpost application.

The SBG Spencil book coverings, impulse highlighters and subsidiary product featured at this power end complement the binders, display folders, exercise books and sheet protectors merchandised in their outpost.

newsXpress Station Square celebrate $300,000 Scratch-It win!

One lucky customer has 300,000 reasons to be excited after purchasing an instant Scratch-It from newsXpress Station Square and discovering they had won the major prize of $300,000!

The team (some of them pictured to the left) are understandably rapt to be able to play a part in making their customer’s day, and hope that this luck can rub off on other customers purchasing lotto products from them.

Creating retail opportunities outside your four walls at newsXpress Castle Towers

newsXpress Castle Towers have been able to negotiate a long standing agreement with their centre management to monopolise the expansive outpost area for major promotional seasons including Christmas and Back to School.

As the photo shows, customers are drawn to the compelling merchandising display through the clever use of newsXpress supplied marketing materials in conjunction with the store’s own banners.

BTS Outposting at newsXpress Roselands

The team at newsXpress Roselands take great advantage of the outpost opportunities afforded retailers in their large shopping centre. The image to the left shows an illustration of the range and quantity of stock they are able to merchandise to attract greater sales.

The old adage of ‘stack them high, watch the fly’ works in practice for Vinay and the team at newsXpress Roselands.

Back to School at newsXpress Macarthur Square

The team at newsXpress Macarthur Square are winding up their BTS promotion for another year and have enjoyed great success with their bulk merchandising and prominent use of the newsXpress supplied marketing materials.

They have in particular taken advantage of the busy Campbelltown shopping centre with their strong presentation of exercise books and writing pads as seen on the trestle table to the left.

newsXpress Bairnsdale named exclusive display competition winner

Victorian newsXpress members participated this year in an exclusive display competition with the popular Select brand of AFL cards.

After a number of exceptional submissions were received promoting the product launch, Select and Network Services were faced with the difficult task of selecting just one winner. The judges selected newsXpress Bairnsdale for their impressive in-store display which incorporated merchandising material provided by Select plus their own material including a mannequin and other AFL memorabilia.

As avid St Kilda supporters David and Gina Brakey have won a 2009 signed St Kilda jumper professionally framed and tagged (pictured above). Select and Network Services Company expressed their thanks to newsXpress and their members for their ongoing support of the 2009 Select AFL Football cards.

newsXpress Village Mackay Cup

Mackay’s winter horse racing carnival culminated last Saturday with the running of the Mackay Cup proudly sponsored by newsXpress Village.

As the main sponsor for the day newsXpress Village received saturation advertising on radio, television and in the newspapers leading up to race day. The day attracted over 3,000 festive race goers in their traditional racing finery and a beautiful winter day weather wise ensured everyone had a fantastic time. Troy Ross, owner of newsXpress Village was on hand to give a short speech and present the pewter trophy and winners blanket to Black Gelding, Flying Start out of Legendary racer Testa Rossa.

Troy was further excited by the prospect that the main entrance to the Mackay race track will now be permanently renamed the ‘newsXpress Village entrance’. It was by all reports a brilliant day and a perfect application of local area marketing to increase your brand awareness.

A beaming Troy Ross stands alongside a victorious ‘Flying Start’ in the photo above.

OZ Lotto $90 million Jackpot drives sales

newsXpress has acted swiftly to the news of the record breaking OZ Lotto jackpot and created four ‘Super Group’ syndicates in the Queensland market. These have already started driving impressive traffic and entreprenurial members are capitalising on this opportunity by promoting relevant ranges in store to increase basket size.

State Lotto organisations have provided quality point of sale materials and individual stores have complimented these with balloons and other decoration to create enticing displays in store. The lure of becoming the biggest winner in Australia is certain to have the registers working overtime in the lead up to Tuesday night.

newsXpress Kin Kora featured above have coupled the Golden Casket collateral with colorful balloons, streamers and oversized cut out letters spelling out $90 MILLION.

While newsXpress Eumundi (below) have highlighted the vast array of syndicates available in their store. Both stores are already reporting a massive surge in sales.

Geographics joins newsXpress as preferred supplier

newsXpress, in it’s ongoing endeavours to provide the best range of products to consumers and the most impressive business plan to members has pleasure in announcing the appointing of Geographics paper to its list of preferred suppliers.

Geographics provides a vast range of high quality desktop papers with pre-printed designs. Geographics also has a range of Business Cards, Photo Paper, Posterboard, Pen Refills, Point of Sale signage, Presentation & Document Covers, Seals, Envelopes, Certificates, Social Stationery & Gift Vouchers.

Italplast signs on as preferred supplier of newsXpress

Italplast, Designers, Manufacturers and Wholesalers of quality desk accessory stationery products have been appointed a preferred supplier to the 160 strong and growing network of newsXpress. The appointment of Italplast strengthens the newsXpress offer available to consumers and benefits enjoyed by members.

Full terms and conditions of the new agreement are available to newsXpress members via the newsXpress website members section, along with updated order forms.

Merchandising to your local market

In retail it is important to tell a story, whether this is a price story, a range story, or a theme story. Creating a promotion with a story in mind increases your potential to attract customers to make sales.

newsXpress Beechworth had this focus in mind when designing their front window display for the HOT ink! 11 promotion. Beechworth is well known as a beautiful Australia historic town and a popular holiday destination, the residents and local businesses put considerable effort into local events and using this as a basis for promotions makes good business sense.

Ian and Tracy’s daughter Rachael incorporated the exceptional point of sale posters supplied by newsXpress along with the oversized autumn leaves celebrating the local Harvest Festival to spectacular effect in creating this front window display – so well in fact she has been appointed to oversee all window displays from now on.

Bostik signs on as preferred supplier of newsXpress

Bostik the worldwide adhesive giant has agreed to terms with newsXpress as a preferred supplier for home, office and education adhesive products. Full terms and conditions of the new agreement are available to newsXpress members via the newsXpress website members section.

In store planograms have been developed in three different sizes to suit every stores unique layout or space requirement along with simple to co,plete order forms for the correct quntity of stock required. newsXpress have worked diligently with Bostik to stremline the order, replenishment and service processes to ensure maximum opportunity to provide positive returns to members.