Four pro-active newsXpress members in the Gippsland area of Victoria have joined forces and recruited newsXpress Marketing Manager, Trent Shields to develop, design and create a Television commercial in their local region to support the current HOT ink! 14 promotion.
The advert contains an exclusive end-user offer, with customers going into one of the four participating stores and mentioning the ad eligible to a FREE packet of Gloss Photo paper wiht the purchase of any of the promoted ink cartridges. The stores involved are already reporting excellent sales and customer numbers to support the earlier flyer distribution.
newsXpress Singleton Heights gained a double bonus from their enthusiastic participation in the recent newsXpress ‘Back to Work’ promotion as two loyal customers won iPhones simply by purchasing Optus recharge during February.
Karen O’Kane & Jodie Buckton, (pictured to the left) were proudly displaying their brand new 8Gb Optus Pre Paid iPhones valued at $899.00 and courtesy of Jenlist as part of the newsXpress ‘Back to Work’ promotion
newsXpress Sarina have embraced Mother’s Day and produced a wonderful statement at the front of the store to entice customers to purchase their seasonal cards and gifts from them. Shelley and her team have dressed the fixtures with tissue paper to tie into the theme of the understated yet bright and vibrant newsXpress posters.
Mugs, pendants, jewellery, trinkets, pillows, frames and plush adorn this display and have been carefully chosen as a perfect and easy accompaniment to a greeting card sale.
newsXpress Streaky Bay (SA) is one of our newest members, but this has not precluded them from participating enthusiastically in the newsXpress Mother’s Day promotion.
With a dedicated display area in a prominent part of the store dressed in newsXpress A1 landscape posters, their presentation is highlighted with the Hallmark range of Mother’s Day cards and complimented with Ernest Hillier Chocolates and ABW Books.
This is a great example of how newsXpress can positively influence your retail operation straight away – provision of professional marleting materials and access to fantastic supplier deals are just the start!
newsXpress Sun Valley have created a Mother’s Day destination in store using a four sided slatwall gondola. The main side features Hallmark’s range of Mother’s Day cards, including the new and wildly popular recordable greeting cards, while the front end contains perfcet gift ideas from suppliers such as Hallmark, Ernest Hillier, The Book Seat & hiPP.com.au.
The photo to the left illustrates the reverse side from the card display and features great product from newsXpress preferred suppliers including: Keyrings from Alexander Brands, KTwo range of DIY Binders also frm Alexander brands, Forever Friends, Gift Bags, Ribbons & Decorative Bows from Hallmark, Inspirational Plaques and Mugs from Artique, Photo Frames from Gibson Unity and Lako Digitla Photo Key rings available through LDC.
The last side of the display features seasonally relevant magazines, such as Women’s Weekly, Lovatt’s Big Crossword, Better Homes & Gardens and an assortment of AWW cookbooks.
newsXpress Members can order products featured and many more at great terms by visiting the newsXpress website and logging into the preferred supplier section.
newsXpress Emerald have taken creative licence with their in-store theme resulting in a magical effect. Hand- made, colorful paper butterflies adorn the store tieing in perfectly to the newsXpress marketing posters and linking Hallmark and other products to the season.
Elsewhere in the store they are kicking goals with books, in particular the ‘Grandma, do you remember when…?’ & ‘Our Family History’, which have already resulted in excellent sales, and by setting the team members sales targets for card sales, which is generating great interest and excitement within the staff ranks.
Sally and Peter have also reported their luck in accessing the outpost location in their centre for the week leading up to Mother’s Day which is allocated on a rotational basis, you can clearly see they are leaving no stone unturned in pursuit of a magnificent retail season profit.
Always innovators and upholding an exceptional standard of merchandising, newsXpress Kin Kora have again set the bar high with their 2010 Mother’s Day promotion.
Sarah and her team have introduced the double sided Mother’s Day card stand and gift idea table onto the dance floor at the icon of their store to maximise passing traffic, impulse sales and add on purchases. The photo to the left shows another ‘Gift Idea’ table featuring Ernest Hillier product and store created hampers at various price points to suit every taste.
The table is dressed with the elegant newsXpress A1 landscape posters drawing further attention to the event.
The latest winner in the exceptional newsXpress ‘Back to Work’ promotion received his prize this week at newsXpress Kingaroy Mall. Donna Walker and her team wholly embraced the promotion in their local community and the results and hundred of entries were great reward for their efforts.
Mr. Dixon the lucky winner (featured in the photo to the left) was extremely appreciative to newsXpress and Donna for his fantastic new prize – a 20″ Girl’s Butterfly Bicycle sponsored by Pacific Magazines.
Rocky, winner of one of 5 Optus Pre-paid 8Gb Apple iPhones valued at $899 each was over the moon at his good fortune. Upon being told the good news he recounted he still had his first mobile phone from 1999 which was only just hanging on as he weighed up the benefits of a fancy new phone!
Nik McCormack from newsXpress Woden seen with Rocky after handing over the prize was delighted to be able to hand over such a significant prize to a customer as part of the successful newsXpress ‘Back to Work’ promotion.
The fantastic newsXpress ‘Back to Work’ promotion keeps benefiting members as the bounty of prizes are presented to lucky customers over the next couple of weeks. Jill McDonald and the team at newsXpress Tin Can Bay were rapt to have sold one of the lucky entries to local customer Mr. Smith.
Mr. Smith joked he wished he had a bicycle like this when he was growing up and was now faced with the tough task of choosing which of his grandkid’s would be the proud new owner of the 26″ Men’s Bicycle sponsored by Pacific Magazines.
After submitting more than 5,000 entries chances were pretty high that one of newsXpress Leongatha‘s customers would claim a prize in the recent newsXpress ‘Back to Work’ promotion. And so it was with Mr. Rowlands proudly showing off the Boy’s 20″ Bicycle sponsored by Pacific Magainzes that would make an ideal gift for one of his grand children.
Jesse from newsXpress Leongatha expressed thanks to newsXpress for the promotion that saw unprecedented support from locals as the overwhelming number of entries clearly illustrates.
The Back to Work campaign has been tremendously successful for newsXpress members, customers and suppliers.
A lucky newsXpress Sarina customer purchased one of the winning 1st division lottery tickets in last week’s Saturday Gold Lotto Draw earning a cool $500,000 reward!
As you can see from the photo to the left, newsXpress Sarina team members Rachel (right) and Cobie (left) were almost as ecstatic as the winner themself! After hearing many stories of jackpot lotto wins at newsXpress the owners and staff take a great deal of pleasure and pride in being able to change their customers lives so dramatically. One of the many delights of small business.
The newsXpress Merchandise team delivered a terrific product opportunity to member stores capitalising on the on going success of the original UK Top Gear and the launch of the TV show on Channel 9 this year.
newsXpress Wetherill Park are always early adopters of merchandise opportunities and supported this new range with a superb display on a prominent aisle end that showcased the full range of: Stig Pens, watches, clocks, USB Drives, key chains, mini torches, Boxed mugs and journals.
Sally and Peter Murphy at newsXpress Emerald along with their team have created an amazing easter wall to display their range of plush toys and gift lines. The display stands out due to the use of the exceptional newsXpress A1 posters along with shelf wobblers promoting the range of Hallmark Easter greeting cards surrounding the product.
newsXpress newsagents have reported a strong focus on developing their gift range this year to complement the traditional chocloate and confectionery offering.
newsXpress Salamander Bay has promoted the success of their newsXpress Easter colouring in competition by incorporating the fantastic entries into their in-store merchandising display. The use of the colorful bunnies to dress the merchandising display was an inspirational decision by Fiona Matthews and her team that has paid off brilliantly as the photo attests.
A concerted effort to branch out into gifts this Easter is resulting in great rewards for newsXpress stores, and the timing of the ABW Easter Book promotion has driven even more traffic and sales.
Since opening their doors in Mid November, newsXpress Redcliffe in Brisbane’s Northern suburbs have embraced new suppliers and newsXpress plannograms.
The ‘Sorted’ range by hiPP.com.au allows newsXpress members to compete with other retailers in the home office/fashion stationery category, appealing to a large market with lever arch folders, notebooks, magazine files, storage boxes and much more.
As well as this impressive feature display in the front of the store, newsXpress Redcliffe have ranged the product into their permanent fixture utilising the plannogram developed jointly by hiPP.com.au and the newsXpress Merchandise team.
Paul Blunden and the team at newsXpress Orange have called on their vast experience in the gift category to present a stylish Easter promotion “choc”full of fantastic gift items to complement the traditioanl range of sweets and other goodies.
The use of the newsXpress A1 posters as an event signpost and encompassing a range of Easter themed mobiles completes the story in this extremely pro-active store.
Hamish Cameron and his team at newsXpress Albany think outside the square in order to stay ahead in the game of modern retailing, and this is best exemplified by their recent front window display which capitalised on the annual Ulysees Motorcycle Club AGM held this year in Albany.
Always a great source of retail inspiration are local events, and in this case the town population increased by a whopping 20% as bikers from all over the state congregated on the township and straight into familiar territory as they encountered a brilliantly conceived and constructed display in the front of the newsXpress windows featuring a brand new Harley Davison surrounded by the latest Biking magazines, books, toys, gifts and extra tires just to complete the image.
Through a little bit of good luck, and a lot of good design the bike organised to be the centrepiece of this innovative display was corporate red and black giving Hamish a further branding kick in the right direction. While the team at Albany make a habit of undertaking elaborate themes in their windows this activity should not be restricted to just this store, with a little research and a lot of imagination all newsXpressers can create their own theatre!
Sue, Scott and the team at newsXpress Harbourtown are no strangers to creating visually stunning merchandising displays at the front of their store to capitalise on passing traffic and impulse purchases.
In the photo you can see the care and science applied to provide customers with a unique and pleasurable shopping experience for this season. The mixture of ceramic bowls and decorative buckets to collect and store easter eggs, a wide selection of cute plush toys and the time taken to ensure the display looks full but not overcrowded all contribute to another success at newsXpress Harbourtown.
Recent members to the group, newsXpress Gatton have certainly hit the ground running if their Easter promotion is any indication. They have melded the exceptional newsXpress marketing posters (giant A1 in size) with Easter themed hanging eggs which attracts the customer through the delicate but strong use of pastel colours and a simple Easter message.
The newsXpress marketing leads the customers at newsXpress gatton directly to a display containing gifts, chocolates, keepsakes and a show stopping plush bunny rabbit pyramid.