Storytime

Customers tell you the most human and personal of stories sometimes. Sixty-something Tom was looking for a card. I offered help. “Don’t laugh or judge me but I need a card for my dad.” Oh, how old is he,” I asked.  “He died a few days ago,” Tom said with resignation. After a pause, he added “there are some things, some things I never said, that I wished I had said, things I think he’d like to hear.  So, I need a card that I can write on, and put in his coffin.” Tom swallowed a tear.

It turned out Tom’s dad loved penguins and we have a card with the most beautiful penguins on it. Tom was thrilled. “This is perfect,” he said, beaming, “he’ll like that.”

Every day, every day, real people, real emotions.

Published by

mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

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