More newsXpress members embracing the nexus marketing program

More newsXpress members have been enjoying sales success driven by free email marketing from the nexus newsagency marketing platform funded by Pacific Magazines. In the latest round of marketing newsXpress members are reporting specific sales successes attributable to nexus.

newsXpress worked with Pacific in trialing nexus several years ago and today all newsXpress members have fee access to this excellent marketing platform.

Halloween in full swing for newsXpress stores

halbrandsnewsXpress businesses across Australia are embracing the Halloween opportunity with products appealing to all ages and tastes. From the low cost kids items through to centrepieces for Halloween dinners through to zombie party requirements, Halloween 2013 is in full flight with newsXpress.

Thanks to a broad range of good-margin supplier relationships, newsXpress members are able to take their Halloween pitch to a more creative place than you see in traditional retail. They are also able to more effectively compete with the major retailers as we can access some Halloween product they do not have access to.

Attracting new shoppers and driving a deeper basket from existing shoppers, Halloween continues to be an excellent newsXpress success story.

In addition to being commercially valuable, Halloween plays a vital role in attracting additional shoppers in the lead up to Christmas. This works a treat for newsXpress members and has done so for many years.

In the newsagency channel, newsXpress owns Halloween.

Newsagency marketing group marketing collateral on show

newsagency-growthThe latest brochure from newsXpress shows off some of the marketing collateral produced by the group in A1 size (landscape and portrait) and provided to members for use during major and minor seasons through the year. All the marketing artwork is newsXpress exclusive and helps connect newsXpress retail locations with these wonderful seasonal opportunities.

Newsagent networking a key message in uplifting Grow Your Own Way campaign

newsagency-growthThe Grow Your Own Way brochure from newsXpress shows off the networking opportunities created by the group for members, opportunities where like-minded newsagents can talk about their businesses in a positive environment. Being around people who share your passion and ideals can be tremendously positive. For newsXpress it’s all about the person rather than the business size. This is where networking works a treat because everyone wants the same experience regardless of their specific business size.

Helping more Australian newsagents grow

newsagency-growthThe Grow Your Own Way campaign launched by newsXpress is gaining traction with more newsagents taking on board the newsXpress positive message and unlocking for their businesses access to supplier deals and business strategies that will help newsXpress members grow their businesses.

Promoted through the first of a series of new professional flyers, the Grow Your Own Way campaign is spreading widely across Australia and with this the newsXpress positive message.

newsXpress members promoting the pen in October

nxisoctThe newsXpress In Store shopper newsletter is promoting pens this month, sharing some stories of how pens are used by customers.

This customer engagement newsletter is showing off out connection with pens beyond them being a product we sell. It shows understanding and reinforces the newsXpress customer experience focus.

While newsXpress helps members enjoy good business off some valuable new product categories, we continue to support and work with traditional categories that sit at the core of the Australian newsagency experience.