AFL Grand Final fever

tk1newsXpress Toorak is one of our member locations where the AFL Grand Final is a big opportunity.

Thanks to two nexus emails this business is doung a cracking trade in AFL Grand Final Balloons.  Their first nexus email on Monday directly generated hundreds of dollars of sales – this was the only marketing undertaken.  A great nexus success story and kudos to the team at newsXpress Toorak for engaging … and making sales as a result.

The display in the photo is just a fraction of the Grand Final engagement at newsXpress Toorak.

All Australian newsagents encouraged to GROW YOUR OWN WAY

nxgrowyourownFeedback from newsagents to the GROW YOUR OWN WAY marketing campaign being run by newsXpress has been terrific this week. Newsagents have contacted us to find out how we can help them grow. Others have let us know they love the positivity of the campaign and that it’s inspired them to look at their business differently.

Designed by newsXpress to encourage all newsagents to love their businesses more, GROW YOUR OWN WAY is an excellent example of the forward-thinking approach of newsXpress on behalf of its member newsagents.

Inside the four page brochure spearheading the campaign are ideas and thoughts to help newsagents look at their businesses differently and positively.

Developed internally by the creative team in Newsagency marketing group newsXpress, the feedback is that this campaign  inspires newsagents to follow their instincts, to pursue change and to make their own success.

Inspired by the Go Your Own Way song from Fleetwood Mac, GROW YOUR OWN WAY is a call to positivity for newsagents.

To find out more about newsXpress and how you can grow your business please contact our National sales Manager: Peter Francis on 0423 298 020.

Uplifting campaign helps all newsagents to focus on growth

nxgrowyourownGROW YOUR OWN WAY an inspiring call to action marketing campaign from newsXpress is encouraging ALL newsagents to chase growth.

This is an uplifting campaign designed to encourage all newsagents, not just newsXpress members.  It’s another way newsXpress is putting back into the newsagency channel – by encouraging all newsagents to chase growth for the sake of  their own future.

Developed internally by the creative team in Newsagency marketing group newsXpress, the feedback is that this campaign  inspires newsagents to follow their instincts, to pursue change and to make their own success.

Inspired by the Go Your Own Way song from Fleetwood Mac, GROW YOUR OWN WAY is a call to positivity for newsagents.

To find out more about newsXpress and how you can grow your business please contact our National sales Manager: Peter Francis on 0423 298 020.

Positive marketing campaign for newsagents from newsXpress

nxgrowyourownGROW YOUR OWN WAY a positive-themed marketing campaign from Newsagency marketing group newsXpress inspires newsagents to follow their instincts, to pursue change and to make their own success.

Developed within newsXpress for the group itself and for members, this campaign is designed not only for newsXpress members but for all newsagents … to build a stronger and more motivated business channel.

Inspired by the Go Your Own Way song from Fleetwood Mac, GROW YOUR OWN WAY is a call to positivity for newsagents.

Being promoted in a professionally produced brochure arriving in every Australian newsagency business this week, this campaign will help newsagents feel more confident about their future individually and as part of a great community of newsagents … that’s what newsXpress is, a great community of newsagents.

To find out more about newsXpress and how you can grow your business please contact our National sales Manager: Peter Francis on 0423 298 020.

newsXpress newsagency marketing group encourages newsagents to Grow your own way

nxgrowyourownNewsagency marketing group newsXpress has started an uplifting campaign designed to encourage newsagents to chase business growth opportunities.

GROW YOUR OWN WAY is a themed co-ordinated campaign that shows off the newsXpress difference, the benefits available for newsXpress newsagency marketing group members.

Being promoted in a professionally produced brochure arriving in every Australian newsagency business this week, this campaign will help newsagents feel more confident about their future individually and as part of a great community of newsagents … that’s what newsXpress is, a great community of newsagents.

To find out more about newsXpress and how you can grow your business please contact our National sales Manager: Peter Francis on 0423 298 020.

newsXpress members sharing commercially valuable insights

newsXpress members have been sharing excellent business insights with each other this weekend in a private, members-only, forum.

From advice on hot-selling products to business management advice, the communication this weekend between newsXpress members for all members to see have been a delight and commercially valuable. It shows the value of members sharing insights with each other for the benefit of individual businesses and the newsXpress group as a whole.

This is great to see … businesses uniting behind a common brand for all to benefit.

Integrating gifts with cards drives sales of both

nxwedgiftnewsXpress Toorak is enjoying good success from the placement of wedding and anniversary related gifts in with cards in their card department.  Reflecting an overall store refresh, the integration of gifts with cards through the card department is proving to be a good business move.

newsXpress is able to help with buying gifts to facilitate newsXpress members getting into this gift with cards space and thereby maximise gift buying opportunities.

newsXpress members reporting excellent calendar sales

The 2014 calendars being promoted by newsXpress members are selling very well if re-orders from members are anything to go by. Dog calendars are proving to be especially popular this year and the peak calendar season is yet to kick in. The results for newsXpress members are money and shopper efficiency as calendars bought this time of the year are usually on impulse.

newsXpress has a structured approach to calendars with head office buying advice and help for members wanting to make the most of the calendar opportunity.

newsXpress candy lane success stories

More and more newsXpress members are reporting sales success when following our candy lane advice on product mix, layout and shopper engagement. But we’re not publishing operational details and photos here since we want to keep the details of how we’re doing this to our own community.

One newsXpress member yesterday reported a $36.95 in additional revenue from a customer who came to the counter with a $5.99 card to purchase. The $5.99 plus$38.95 resulted in a sale worth $42.94. This is solely as a result of newsXpress buying, layout and marketing advice as presented at our first conference in Melbourne early this year and reinforced at our Gold Coast conference a few weeks ago.

newsXpress members are loving the practical money-making advice form newsXpress.

Giggle and Hoot success for newsXpress members

nxgiggleandhootnewsXpress members following the advice from our merchandising team and engaging with Giggle and Hoot are loving the sales results.  Implemented as part of our exclusive plush wall or offered as a stand-alone range, newsXpress members love not only the product but also the strategy behind the product. Giggle and Hoot is another well-known brand that our shoppers are enjoying in our retail network.

Top Model runaway success for newsXpress members

nxgiftopmodelnewsXpress members are reporting excellent sales from the Top Model range. Some are using Top Model products in their shop windows to attract new traffic. Others are using Top Model at the counter as an impulse offer. The Top Model products work, generating excellent sales.

Appealing to younger shoppers and gift recipients is part of the newsXpress gift buying strategy that is helping newsXpress members achieve excellent business results.

Melissa and Doug catalogue helps attract shoppers

nxmelissaanddougPlenty of newsXpress members are loving the traffic they are generating for their shops thanks to the Melissa and Doug catalogue out now with the range of Melissa and Doug product featured.

Provided to newsXpress members with the excellent range of fun and educational toys, the Melissa and Doug catalogue helps connect newsXpress stores with this respected and loved brand. newsXpress members engaging with the brand are reporting excellent results.

newsXpress helps members with Visual Merchandising advice and practical help

newsXpress has been sharing practical visual merchandising advice with members, with examples for making the most of VM opportunities. This advice is supplemented by access to VM experts available to help newsXpress members in-store for a modest consulting fee negotiated specifically for newsXpress members.

When it comes to visual merchandising in a newsagency, newsXpress has it covered for members.

newsXpress social media campaign engages shoppers

newsXpress has again been using Facebook this week with two separate  consumer-focused campaigns to drive awareness of the newsXpress brand around popular magazine titles.

The highly targeted marketing is producing measured results thanks to terrific back-end Facebook tools. these campaigns, tied in with mass email campaigns, are another part of how newsXpress reaches out to shoppers on behalf of its members, promoting popular magazine titles and the newsXpress point of difference.

Marketing newsXpress member locations and the newsXpress retail brand name using social media is driving our relevance as a destination retailer for the topics we cover in these campaigns.

newsXpress stores winning with Melissa and Doug

melissaanddougThe Melissa and Doug range of products is selling well in newsXpress stores.

Sourced through one of our preferred suppliers at a excellent pricing and backed by retail advice and support from the newsXpress team, the Melissa and Doug products are selling quickly when located in-store in a high-traffic location.

newsXpress stores continue to enjoy excellent success with leveraging respected brands like Melissa and Doug – attracting new shoppers as well as selling to existing shoppers.

This is a wonderful success story.

More newsXpress members enjoy Peppa Pig success

peppasuccessThanks to preferred supplier relationships and timely marketing and management advice, more newsXpress members are reporting excellent sales from Peppa Pig. With terrific product from some of our suppliers we have had access to excellent products with which to leverage the new Peppa Pig partwork into additional sales. newsXpress was first to market with the opportunity and our quick to engage members picked up stock, locking others out for a what. The early bird and all that.

Key to success with the Peppa Pig merchandise is placing it in the right location in the newsagency. This is where newsXpress can help since we’re in many newsagencies each week. We share this information privately with our members for their commercial advantage.