newsXpress last week provided its members with insightful information relating to the demise of the All Books For Less retail group and commercial opportunities flowing from this. The advice was shared earlier last week as part of the newsXpress process of sharing business opportunity information with newsXpress members.
While the books category has been challenged for some time in Australia, newsXpress sees opportunity through careful engagement with supportive suppliers.
newsXpress Launceston has been promoting the range of Hallmark AFL cards with this terrific and engaged display.
Bringing together AFL product from a range of suppliers is a smart move and having the Hallmark AFL cards as the centrepiece is an even smarter move.
Our experience across the group is that the Hallmark AFL cards are selling well throughout the country and through the season. We anticipate that this will be the case even after the AFL season ends given that support for your AFL team does not end at the grand final.
newsXpress team members have a busy weekend in melbourne this weekend working the floors of the Gift Fair and the Home & Giving Fair in Melbourne. They’re meeting with existing suppliers and discussing opportunities with possible new suppliers.
Our team members are also guiding some newsXpress members around the fair to introduce them to gift and homewares opportunities.
Those newsXpress members who are unable to get to the fair are seeing product opportunities through a confidential and closed technology feed we have established for them.
newsXpress members have started gathering in Melbourne for the three important gift and homewares trade events in the city. Combined, the three events make for the biggest gift and homewares buying opportunity in Australia this year. While the main show in town is the Gift Fair (the biggest of its type in Australia), the Home and Giving Fair is a place where newsXpress members will see innovative products. The Life Instyle event has already proved worthwhile with products on show.
Congratulations to newsXpress Bairnsdale for winning prestigious AFL Grand Final tickets as part of the Hallmark AFL cards promotion run exclusively through newsXpress. The display was excellent with the hallmark AFL cards clearly the hero products on show for shoppers in-store.
The full winners list is:
newsXpress last week provided members with the August IN STORE customer newsletter. The August newsletter is all about sharing warmth using the latest card ranges from Hallmark cards – like the range featuring photos by Australian Bruce Postle.
The newsletter is not your usual marketing blurb from a retailer. No, this newsletter, like all our IN STORE newsletters in 2013, weaves a narrative of newsXpress as encourage people to express themselves either directly or using products we offer in store.
The newsletter series this year shows newsXpress as connecting with retailers in a practical and useful way newsXpress members appreciate.