The importance of magazines to today’s newsagency

nxmagsnewsXpress is proving the importance of magazines as a net traffic generator yet managing the floorspace allocation to drive the best possible financial efficiency for the business. In our latest corporate store, following the principles we have been espousing for some time, we have been able to deliver a consumer-satisfying experience while ensuring maximum floorspace for higher margin product to be offered to magazine shoppers.

Getting the floorspace balance right is key to driving the GP$ outcome.

newsXpress respects magazines with a considered and layered strategy to drive traffic, facilitate basket depth and ensure a cost-effective range. The newsXpress magazine strategy is available to members as part of our membership deliverables – demonstrating our understanding of the value of magazines in today’s newsagency, in way that provides flexibility for tomorrow.

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I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]

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