One Direction lands in Deception Bay

Check out the terrific display created by the team at newsXpress Deception Bay in Queensland promoting a range of One Direction products.

This display will be loved by shoppers of all ages – fans will purchase products and relatives and friends of fans will purchase gifts from the display.

newsXpress members across Australia continue to enjoy terrific success with One Direction. newsXpress was the first newsagency marketing group to guide members to 1D related product.

Well done newsXpress Deception Bay!

New Signature greeting card range from Hallmark impressive

newsXpress has been given early access to the new Signature range from Hallmark.

Signature is a range of premium cards covering a range of occasions. Beautifully produced and packaged, these cards are a perfect addition to the range of any specialist card retailer.

Since first seeing the range at the Hallmark Gold Crown Summit in Las Vegas – as the only Australian representatives – newsXpress has been working with Hallmark to facilitate access to this wonderful range.

The Signature range is now on show at our newsXpress Southland corporate store.

Amazing sales for newsXpress Beechworth

The team at newsXpress Beechworth has sold 15 of our exclusive mains pressure water canons in two weeks. They have sold out. more stock is on the way.

Well done team Beechworth!

This is one of many success stories being reported by newsXpress members with the newsXpress Christmas offer. The water canons, patch the dog, the beanie balls … Christmas is going gangbusters!

We love the stories and are sharing many of them privately among newsXpress members. From small counter items to big Christmas gifts, Christmas 2012 is rocking at newsXpress!

newsXpress Watergardens moves, now the only newsagency at Watergardens Town Centre

newsXpress Watergardens, another corporate store of the group, has relocated following a request from the landlord.  We moved into the location vacated by Nextra Watergardens and now operate as the only newsagency in the centre.  This is a significant move and the result is a strong endorsement of the newsXpress offer.

We are grateful to our preferred suppliers and our local Watergardens team for their tremendous support and assistance in achieving wonderful goals with our newsXpress Watergardens business.

newsXpress opens new corporate store at Westfield Southland

newsXpress has opened a new corporate store at the Westfield Southland shopping centre, extending the reach of our newsagency marketing group services and experiences. It is the only newsagency in the centre.

The new newsXpress corporate store quietly opened last week and will spend the next few weeks settling in and tweaking the model.

This is a new style newsagency, extending the learnings newsXpress gains from playing with the newsagency retail model.

Creating using an off the shelf shop-fit model and offering a carefully selected mix of products this new corporate store offers a learning place, a playground of sorts, for newsXpress, its members and partner suppliers.

Christmas trees light up Christmas card display

newsXpress Orange is using lit Christmas trees from one of our newsXpress preferred suppliers well as a cross promotion with Hallmark Christmas cards.

The trees work well as a visual merchandising aid as well as a a basket extension for Christmas card shoppers.

newsXpress preferred suppliers are packed with bonus product opportunities like these trees.

Hackers attack this blog again

Hackers attacked this blog again on the weekend, taking it down for some time. We apologise for the inconvenience this would have caused our regular visitors.  For the third time in two months we now find ourselves strengthening our security to stop those who have us in their sights.

Great Christmas presentation at newsXpress West Wyalong

The team at newsXpress West Wyalong has put up a terrific range of Christmas products for West Wyalong shoppers. Catering to a broad range of needs and delivering excellent margin, the Christmas 2012 range positions the business well for driving deeper baskets and building good word of mouth for the business as the go to place in West Wyalong for Christmas.

It’s a Hallmark Christmas at newsXpress Sanctuary Lakes

Check out the display created in-store at newsXpress Sanctuary Lakes a range of Christmas items from Hallmark. This display tells a story and is certain to drive shopper engagement.

There are interactive products, wrapping items and gift lines.

All the items in the display are visually connected through the Hallmark branding and a consistent design. Bringing them together like this is professional retailing.

Often we will see items from one supplier spread through a store. This display shows the visual impact that can be achieved by bringing them together.

Hallmark Christmas promotion

newsXpress Bairnsdale is offering access to an excellent range of Hallmark boxed cards, wrap and other items with this dance-floor display.

Created as an island display that can be shopped from all sides, this helps serve many shoppers efficiently. The display also boldly represents the Hallmark brand – the most recognised greeting card brand in Australia.

Even though the Christmas season has a month to run, sales for boxed cards have been especially strong this year.

This display in Bairnsdale is what we would consider to be best practice.

How to attract shoppers to your newsagency in a shopping centre mall

newsXpress Knox has been enjoying excellent sales of the newsXpress Christmas lines and other key products being pitched at the front of the business, on the lease line.

Paying careful attention to the front of store message has paid off for this corporate store and helped it achieve above average results for the performance of similar businesses in the centre.

History shows that a compelling offer at the front of the business can attract people who would not usually visit or who may not have planned to visit that day. Key to a successful display is to appeal to a key demographics. This is where the Knox presentation works particularly well.

Exclusive to newsXpress: New Idea Masterclass bundle

newsXpress members have been given an exclusive opportunity by our friends at Pacific Magazines. Early in December we will have a bundle of the first two issues of New Idea masterclass for sale at half price.

The sale or return terms and professional collateral promoting exclusively give newsXpress an excellent opportunity to pitch this pack as perfect for Christmas. That the promotion is under the New Idea brand gives a credibility to the offer.

With food titles selling so well this year, this New Idea Masterclass bundle makes for an excellent Christmas gift.

Hallmark promoting Disney opportunity at newsXpress in New Idea

Check out the full page ad to run New Idea magazine promoting the Disney range of recordable storybooks from Hallmark and their availability through newsXpress.

This New Idea ad brings together Disney, Hallmark and newsXpress, presenting a strong message to consumers about the positioning of our retail brand thanks to strong partnership relationships.

Being promoted in this way, as the only retailer listed in the ad, is tremendous kudos for newsXpress.

newsXpress members are set to leverage this and related marketing and promotional activity for the interactive products to make the most of the opportunity this Christmas. They will do with with terrific in-store displays, email campaigns and other activity to drive traffic and sales.

Water canon hero product for newsXpress newsagency marketing group Christmas

newsXpress Watergardens was the first newsXpress store to receive the newsXpress Christmas range. It was a visual merchandising experiment for our team, creating strong stories to share with other newsXpress members.  All of this was done in a week that we relocated the store to a busier part of the centre and transitioning from 300 sq m to 150 sq m. So, a lot was going on this week.

The result was several key hero displays for Christmas product including this display for the water canon. This photo was shared with newsXpress members weeks ago as part of our VM training kit for making the most of the Christmas opportunity.

In addition to negotiating excellent supply deals, newsXpress helps members unlock opportunities with training, support and guidance to help turn products on the shop floor to money in the bank sooner.

newsXpress collateral caps Christmas

newsXpress Bairnsdale is making excellent use of the newsXpress Christmas posters in a range of locations in-store including in the Christmas card and decoration area as shown in the photo.

Capping a section of the store in this way with a consistent visual message that connects with your external marketing and other in-store activity is the ideal way to make the most of the overall marketing investment.

Christmas at newsXpress Bairnsdale is working a treat thanks to terrific work from the team in-store.

Cheeki bottle school fundraiser

newsXpress is proud to be engaged with the Cheeki Bottles School Fundraising Opportunity.

This is a comprehensive local school and community program run with a local school through a newsXpress location and in partnership with our fiends at Cheeki.

newsXpress members are sold the safe and respected Cheeki bottle range at the wholesale price, then on sell the range with a healthy mark up to the school. The school will on sell to their school community at the RRP.

The benefits for retailers to implement newsXpress / Cheeki our fundraiser are:

  • Help their local school with making additional funds for the school.
  • Providing an environmentally and healthy products to school students. Most Schools are banding plastic bottles in their schools.
  • Generate more foot traffic for their store, for possible future sales.

newsXpress engages with suppliers in a broad range of way to drive the local community connection and, through this, attract more shoppers to the store.

Terrific Christmas presentation at newsXpress Sanctuary Lakes

newsXpress Sanctuary Lakes is pitching Christmas and Hallmark at the front of the store, facing into the mall with this excellent display. Strategically placed, the displays are set to maximise shopper attention and drive the importance of shopping now for Christmas. The Sanctuary Lakes team has done an excellent job of leveraging the Hallmark collateral to present a professional and eye-catching display.

newsXpress members praise Christmas

newsXpress members are contacting us with praise for Christmas. Here is one example posted by newsXpress Ballarat member Sue Neal at Facebook yesterday:

Congratulations to newsXpress and the focus group on the christmas catalogue. Although sales at this point are only just ticking over the interest in the fantastic gift lines has been amazing

Darrell Lea plan for newsXpress members

Following the sale of the Darrell Lea business several months ago, there was a period of uncertainty about availability of this product and the confectionery space more generally.

newsXpress undertook to review all options and source a more complete and certain confectionary range of members.

This week, newsXpress has shared with members a range of newsXpress preferred supplier options for confectionery products including new terms for Darrell Lea product plus access to other leading brands.

The company has gone about its assessment of opportunities in a structured and professional way and in consultation with members strong in the confectionery space. The result is preferred supplier opportunities that enable newsXpress members to tell a strong and commercially rewarding story in the confectionery space seasonally and all year round.