Extraordinary Beanie Kids success challenges retailer assumptions

The up-take of Beanie Kids in newsXpress stores since our March national conference in Melbourne has seen a tripling of newsXpress members engaged with the range.

Sales are excellent. Once newsXpress location is selling, on average, $1,000 in Beanie Kids product a week, solely as a result of attending the conference and taking on board the insights from Skansen on the Beanie Kid opportunity.

It is one thing to negotiate deals for members and another to share insights and knowledge which can be leveraged into extraordinary sales.

One newsXpress member who resisted the Beanie Kid opportunity is shocked (in a good way) at the results. The sales success has been a reminder that he is not his customer.

From the successful AFL Beanie Kid range through to the full premium package, newsXpress members are driving excellent sales results for their businesses and for our commercial partner Skansen.

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I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

2 thoughts on “Extraordinary Beanie Kids success challenges retailer assumptions”

  1. We too were a little hesitant about Beanie Kids but after attending the newsXpress conference earlier in the year we decided to give them a go. We went with the smaller unit but after only one month we have decided to become a premium stockist such is the sales of these. We are more than happy with sales thus far and can see the demand growing every week. Based on what we have seen already i would urge more newsXpressers to give Beanie Kids a go.


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