The up-take of Beanie Kids in newsXpress stores since our March national conference in Melbourne has seen a tripling of newsXpress members engaged with the range.
Sales are excellent. Once newsXpress location is selling, on average, $1,000 in Beanie Kids product a week, solely as a result of attending the conference and taking on board the insights from Skansen on the Beanie Kid opportunity.
One newsXpress member who resisted the Beanie Kid opportunity is shocked (in a good way) at the results. The sales success has been a reminder that he is not his customer.
From the successful AFL Beanie Kid range through to the full premium package, newsXpress members are driving excellent sales results for their businesses and for our commercial partner Skansen.