newsXpress earlier this week was the first retailer in Australia to offer the 2013 One Direction calendar for pre-order. This first mover advantage opportunity came the way of newsXpress given our extraordinary success with calendars and our experience and success with calendar pre sales in the part – Michael Jackson and the Royal Wedding.
newsXpress members can tap into the certainty of the purchase with part or full payment up front, driving return traffic from each shopper and excellent word of mouth support among One Direction fans.
The 2013 One Direction calendar preorder form is another example of newsXpress proactively engaging with popular culture – to make the most for our members.
Some newsXpress members have already reported terrific sales success with this newsXpress exclusive initiative.