Cakebaking cookbook a feature at newsXpress stores

The Australian Women’s Weekly┬áCakebaking cookbook from ACP Magazines which hit the shelves earlier this month is proving to be a popular cookbook titles with newsXpress shoppers.

Featuring this tasty looking cookbook at the counter, with weekly magazines, with food titles and other high-traffic locations is generating excellent an valuable impulse purchases as newsXpress members are seeing.

Thanks to data and shopper insights from ACP Magazines, newsXpress is able to help its members drive incremental business from the cookbook space … and this is what we are doing through out network of on the ground in-store support. We are sharing advice and helping our members grow ACP cookbook sales.

This is exciting as we are showing that growth can be achieved in the traditional magazine space – contrary to what some would have newsagents believe.

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I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]

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