Newsagency marketing group newsXpress has run two in-store visual merchandising training sessions in the last week for newsXpress members and employees in Sydney and Melbourne.
The Sydney session was at newsXpress Merrylands and involved creating two fresh Easter displays for the business. One display, facing shoppers as they enter the business features the Hallmark Abigail story buddy, a new interactive product from Hallmark and now available in newsXpress stores.
From sourcing props to building the display, the team participating in the training discussed all aspects of creating this display and considering the sales opportunities generated from professional, high visual impact, visual merchandising can have in a newsXpress business.
newsXpress is thrilled to be leading the newsagency channel with this in-store training, delivering excellent practical commercial value to members.
And it was a lot of fun to!!!Thanks to the team at Merrylands for allowing us to create some in store theatre