Clever placement of New Idea Masterclass at Ballarat

masterclass-ballarat.JPGnewsXpress Ballarat very cleverly placed their promotional unit for the New Idea Masterclass one-shot title next to their display of Baked & Delicious. This was a smart move as the two titles work together and could sell to the same shopper.

With these displays placed at the front of the newsagency, they were seen by all shoppers entering the store.

Sometimes it is not the attractiveness or size of the promotional display but its location which is more important to its sales success.

Baked & Delicious at newsXpress Ivanhoe

baked-ivanhoe.jpgnewsXpress Ivanhoe has been promoting the launch issue of the new Baked & Delicious partwork series with this excellent display facing shoppers as they enter the newsagency.

This promotional display, which was in place for a couple of weeks, was big and bold, perfect for leveraging the high profile national TV campaign being run in support of this new title.

Being such a busy shop in the main street of Ivanhoe (Victoria), this display would have been seen by many shoppers and those passing the business.  Well done to everyone involved at newsXpress Ivanhoe.

Optus Handset Rollout Throughout newsXpress Channel

optus-dancefloor.JPGAll newsXpress stores have received stocks of Optus handsets along with excellent marketing collateral. This national group-wide promotion gives newsXpress outlets an excellent opportunity to leverage current excellent Optus advertising.

Connecting our stores with a successful national brand like Optus continues the newsXpress commitment to well known national brands. It also unlocks for newsXpress members valuable bonus commission for over the counter recharge business.

So, while newsXpress stores are positioning themselves to win good Optus recharge business, they are also positioning themselves to win excellent bonus revenue from Optus recharge sales.

We appreciate the work from our friends at Jenlist as well as Optus for making this opportunity come alive for newsXpress members.

Feast magazine promotion at Eli Waters

feast-eliwaters.JPGnewsXpress Eli Waters is promoting feast magazine with a terrific aisle end display facing out into the newsagency.  The display is striking, set to capture good sales for this new magazine (launched yesterday) from SBS and Pacific Magazines.  Feast is featuring in newsXpress locations right across Australia.  Click on the image to see a larger version.

Food Title Promotion at Leongatha

cookbook-leongatha.JPGnewsXpress Leongatha has been promoting food book and magazine titles with this display on the dance floor area heading toward the counter. By offering a range of titles in a visually appealing and attention grabbing display they are driving sales of food titles.

Pitching range like this is important in the food space, it promotes the business as the go to place for this category.  Shoppers who want to see more will looking the magazine or book department – this display at newsXpress Leongatha is about showing the range outside its usual place.

Toys Selling Well in Gatton

toys-gatton.JPGnewsXpress Gatton is enjoying good sales from their toy department.

Thanks to great deals available from newsXpress preferred suppliers, members like newsXpress Gatton have excellent buying opportunities with which to fill their shelves and drive excellent business.

Many newsXpress members are enjoying good success with toys thanks not only to the great buying but also the marketing support through our newsXpress collateral pack.

newsXpress Love at the GNS Market Fair in Perth

gnswanx.JPGnewsXpress had a large stand at the GNS Market Fair in Perth yesterday.  The stand was run by our Ben Kay and Rob Henderson.  They met with plenty of prospective newsXpress members, existing members and industry suppliers.

The Market Fair was an excellent trade show with a steady stream of newsagent visitors across the day.

Our stand featured banners promoting our strategic partners as well as our 125 preferred suppliers.  We also had our marketing collateral for coming seasons – Father’s Day, Halloween and Back to School –  on display.

The stand played a slide show with some of our newsXpress success stories.  It also featured a sit down area for people to relax and discuss newsXpress.

Promoting Maxim magazine at Indooroopilly

maxim-indor.JPGnewsXpress Indooroopilly has been promoting the launch issue of Maxim magazine with this terrific in-location display in-store. Like many newsXpress stores around Australia, the newsXpress Indooroopilly team understands the value of supporting a new magazine title which is being backed with a good marketing spend.

This launch issue of the local edition of Maxim magazine is proudly supported by newsXpress nationally through newsXpress stores with additional marketing collateral for members and support from our head office team.

Baked & Delicious Window Display at Leongatha

baked-leongatha.JPGnewsXpress Leongatha has been promoting the new Baked & Delicious part series with this terrific window display. Giving the window over to a product which is being promoted nationally on TV is a smart and valuable move. The display has been an excellent drawcard, luring shoppers from the street into the store.

newsXpress supports magazines because of the importance of magazine traffic. Our support for Baked & Delicious is paying off with excellent sales. Being able to tap into TV not only good for the title but it is also good for sales in newsXpress stores.

While some in the newsagency channel want to pull back from involvement with magazines, smart newsagents like the team at newsXpress Leongatha understand the continued strategic importance of the category.