August, 2011 | newsXpress Blog

newsXpress Ascot Vale Supports Daffodil Day Fund Raising through New Idea Magazine

Shoppers at newsXpress Ascot Vale in Union Road Ascot Vale in Victoria have had an opportunity to support the work of the Cancer Council and their Daffodil Day Fund raising campaign thanks to this prime location placement of the New Idea promotional unit.

Ten cents from every copy of New Idea sold this past weeks is being donated to the work of the Cancer Council. This tactical engagement by newsXpress Ascot Vale connected them with the fund raising effort and promotes the popular magazine for impulse purchase.

newsXpress newsXpress has encouraged all newsXpress members to get behind the Daffodil Day campaign being run by our strategic partner Pacific Magazines through their New Idea magazine this year.

newsXpress Sunbury Square Supports Daffodil Day

newsXpress Sunbury Square has been supporting the New Idea magazine promotion and support of Daffodil Day 2011 with the tactical placement of the New Idea promotional unit at the sales counter in their newsagency.

Ten cents of every copy sold of this issue of New Idea goes to the Cancer Council. This placement by newsXpress Sunbury Square raises awareness of the important fund raising campaign for the Cancer Council.

newsXpress has encouraged all newsXpress members to get behind the Daffodil Day campaign being run by our strategic partner Pacific Magazines through their New Idea magazine this year.

newsXpress Beechworth – Technology Newsagent of the Year

Congratulations to newsXpress Beechworth on being announced Technology Newsagent of the Year.

This award is recognition for hard work in the business on the technology front. Embracing technology opportunities in operations as well as selling technology products and through this attracting new shoppers.

newsXpress appreciates the leadership of newsXpress Beechworth and is thrilled to have them in our community.

newsXpress Young Runner-up Technology Newsagent of the Year

Congratulations to newsXpress Young on being announced the runner up Technology Newsagent of the Year at the awards earlier this week.

newsXpress Young has innovated by introducing an Optus store within a store to their business and have attracted a slew of new customers as a result. Their work in this area was genuinely ground breaking – other newsagents have since followed their lead.

newsXpress is lucky to have newsagents prepared to innovate in our community. Congratulations newsXpress Young!

newsXpress Dapto Sells Winning Lottery Ticket

Congratulations to newsXpress Dapto for selling a winning lottery ticket in Saturday night’s lotto draw. One newsXpress Dapto customer is now $482,866.24 better off. the newsXpress lucky winning streak continues!

newsXpress Dapto is a terrific business representing the newsXpress brand: vibrant, proactive and engaging in new products to extend the appeal of the business. This win is a good boost to an excellent business.

Placing Crossword titles Next to Weeklies Works at East Maitland

Lovatts crossword and puzzle titles are benefiting from this placement next to weeklies by the team at newsXpress East Maitland.

With mots crossword shoppers being women and most weekly magazine shoppers being women, it makes sense to place crossword titles next to the weekly magazines.

The result is a measurable sales lift. This is another newsXpress members do so well with magazines – because we actively engage.

Eli Waters Uses newsXpress Collateral

newsXpress Eli Waters is making good use of some of the new newsXpress marketing collateral to promote their Toy Sale.

This new collateral is part of an extensive marketing kit made available to newsXpress members earlier this year. Covering more than thirty marketing opportunities, the collateral pack is the largest of its type in the newsagency channel. It is helping newsXpress members attract new shoppers and drive a more efficient shopping basket.

Well done to newsXpress Eli Waters for embracing the Toy Sale opportunity.

Party at newsXpress Bray Park

newsXpress Bray Park is embracing the party goods opportunity with a good range of party supplies. Located on the shop floor in a high-traffic situation, the party supplies display (part shown in the photo) caters to a range of party opportunities.

newsXpress preferred suppliers offer a good range of party goods opportunities to cater for a range of party, kids and adults, situations. From balloons through to invitations to cups and place-mats, the party range serves a range of situations.

The Quiet Achiever Gets Results

The newsXpress VIC / SA / TAS Business Development Manager Michael Elvey is your quintessential quiet achiever. Preferring the back room to the main stage, Michael helps our members drive better business outcomes by working with them through newsXpress processes and opportunities.

Through more than fifteen years working with newsagents Michael brings logic and quiet grace to his important role of guiding our members to pursue their business potential. We truly appreciate his focus and commitment.

Michael is one of a team of newsXpress Business Development Managers who share the newsXpress difference every day in their work with and for us.

newsXpress Sun Valley promotes Who magazine

newsXpress Sun Valley is promoting the latest issue of Who magazine, from Pacific Magazines, at the counter with this terrific display.

The Kim Kardashian wedding feature in this issue of Who is sure to be a hit with customers.

Pacific Magazines is a Strategic Partner of newsXpress, this provides our retail network with a range of opportunities and benefits.

Well done to newsXpress Sun Valley for promoting Who magazine with this display.

newsXpress Streaky Bay Promotes Lovatts Titles

newsXpress Streaky Bay is promoting Lovatts crossword and puzzle titles with this placement in with the weekly magazines. This is in addition to their regular crossword department.

We know from sales data this this co-location drives incremental business. By freeing a few pockets newsXpress Streaky Bay is able to significantly increase the return they get from this space and drive crossword sales.

Promoting Optus Mobile Phones and the newsXpress Phonecard

newsXpress Middle Park is promoting a range of Optus mobile phones as well as the newsXpress phonecard in the front window of their newsagency. This terrific high profile location promotes good value deals to mobile phone as well as phonecard users. It presents the business as a competitive destination in the telco space … an important pitch in today’s wired world.

newsXpress Proserpine promotes outside the business

newsXpress Proserpine has provided branded drink coasters to the local pub in a smart move which pitches their business and the newsXpress brand – outside their business. This is a good move for any regional or rural newsXpress member as it even further connects the business with locals … we are all local businesses after all.

Karen’s Energy in Infectious

Karen Sutton is newsXpress to many of our Queensland members as she was there at the beginning of the group and has helped many switch to newsXpress.

Karen is a bundle of energy focused on store buying, merchandising and process management. Her experience in these areas in newsagencies is excellent – meaning that Karen can deliver wonderful practical and motivating advice and support to newsXpress members throughout Queensland. Most of all, Karen defines herself with energy and enthusiasm for business and newsagencies in particular. We appreciate Karen’s commitment to newsXpress.

Karen is one of a team of newsXpress Business Development Managers who share the newsXpress difference every day in their work with and for us.

Father’s Day at newsXpress East Maitland

newsXpress East Maitland is promoting Father’s Day gifts with this terrific display which faces shoppers as they enter the business. Covering gifts for a broad range of situations, from the pure fun to the practical the gifts represent a good range for Father’s Day.

The display is easily shopped and presents the various gifts in an accessible way.

newsXpress East Maitland, like newsXpress stores across Australia, are enjoying the lead up to Father’s Day.

Sock It To Me – Ideal for Father’s Day 2011

newsXpress Wetherill Park has this stand offering the Sock it to Me range of socks for Father’s Day. It’s an excellent floor unit, easy to move and ideal for driving impulse purchases. The placement of the unit at the entrance to the business has been excellent for customer engagement.

This is another innovative product from one of our terrific newsXpress preferred suppliers.

While it is on the shop floor for Father’s Day, this Sock it to Me stand will work all through the year. These socks are an ideal add on to a greeting card purchase.

Kudos to newsXpress Wetherill Park for engaging in this innovative and basket-building product.

Father’s Day at newsXpress Knox

newsXpress Knox at Knox City Shopping Centre in Victoria is promoting Father’s Day cards and gifts with this terrific display which faces out into the shopping mall.

Shoppers see another Father’s Day display as they leave – the store is using both sides to promote this terrific seasonal opportunity. The display makes excellent use of newsXpress and Hallmark marketing collateral.

Products have been selling well off this display – including Father’s Day cards. It is also working at attracting passers-by into the newsagency from the shopping mall.

Belinda’s Experience Builds Businesses

Following years working in one of our newsXpress stores on the Gold Coast, Belinda Adshead joined our Business Development Manager team, bringing excellent personal and valuable shop floor through to the back office help on a range of issues including merchandising, buying, people management and store processes. Belinda is a quiet achiever, working deeply with our members. She has a track record for turning businesses new to newsXpress around by helping them embrace the newsXpress difference. We are grateful for Belinda’s commitment to newsXpress and our members.

Belinda is one of a team of newsXpress Business Development Managers who share the newsXpress difference every day in their work with and for us.

What Type of Newsagent Makes a Good newsXpress Member?

Newsagents often ask what makes a good newsXpress member. Our newsagency marketing group is always on the look out for new members, good newsagents who have certain qualities, newsagents who:

Love their business.
Embrace change.
Are committed to excellent customer service.
Respect the importance of brand.
Want their business to be best of breed in the newsagency channel and in the local community.
Enjoy sharing with others in similar businesses.

Size does not matter. It is more about the person than anything else.If you would like to discuss joining newsXpress, please make contact with our General Manager, Ben Kay, on 0419 678 754.

Father’s Day at newsXpress Engadine

newsXpress Engadine has been dressed for Father’s Day 2011, promoting a good range of Hallmark cards and gifts for this important season. Using the newsXpress collateral, the posters hanging from the roof herald the season and connect with the excellent array of items on the shop floor.

Right across our retail network newsXpress members are engaging with Father’s Day and refreshing their shops as a result.