July, 2011 | newsXpress Blog

Great retro range at newsXpress Gatton

newsXpress Gatton is engaging with an excellent retro range from one of our newsXpress preferred suppliers. This strategically placed table is driving good impulse business, especially from greeting card shoppers.

The retro range stands out and is something not expected by shoppers as they enter a newsagency. This is one reason newsXpress stores find that it works so well.

Promoted at our last round of one day mini conferences, the retro range is taking off not just at newsXpress Gatton but right across our retail group.

Promoting Cars 2 recordable storybook at Watergardens

newsXpress Watergardens at the Watergardens Town Centre in Taylors Lakes is having fun promoting the Cars 2 recordable storybook from Hallmark.

With this wonderful product you can record the story as a memorable keepsake for a child or grand child. What a truly wonderful gift.

What a great way to enhance their experience with the Cars movie franchise!

As the photo shows, newsXpress Watergardens also has the Winnie The Pooh recordable storybook from Hallmark on display.

newsXpress Watergardens, like so many newsXpress stores has an excellent range of the Hallmark recordable storybooks. For family memory keepsakes through to recordings of popular stories, like Cars 2, the recordable storybooks are a wonderful and valuable addition to the newsXpress gift department.

For innovative gifts you can’t go past newsXpress.

Smurfs hit Noosa Heads

newsXpress Noosa Heads is promoting a new range of Smurfs toys and collectibles, connecting their business with the avalanche of publicity which to hit soon as the new Smurfs movie marketing campaign kicks in – and a massive campaign it is shaping up to be.

newsXpress is leading the newsagency channel on interacting with marketing and sales opportunities tied to the new Smurf movie. Our stores have had access to an excellent range of traditional and new style Smurf products. Our engagement with Smurfs products is certain to drive traffic and basket efficiency.

The Smurf range at newsXpress Noosa Heads has been placed to drive excellent impulse engagement and to show early on in the campaign that this is a go to location for all things Smurfs.

Baked and Delicious looks delicious in Pakenham

newsXpress Pakenham created a terrific shop front display prommoting the new baked and delicious partwork. Spread across the window and facing onto main Street, the display features some delicious cupcakes showing the results of following issue 1 of the part series.

newsXpress stores are smart leveraging the advertising spend around titles such as Baked and Delicious to drive traffic and create retail theatre.

Cars 2 Display at newsXpress Bairnsdale

newsXpress Bairnsdale has been running an excellent display promoting products associated with the popular cars 2 movie, especially the Hallmark recordable storybook based around the cars 2 brand.

Using collateral sourced through the local cinema and displaying an excellent range of product, the display is an excellent demonstration of promoting products from a range of categories and suppliers around a common brand. newsXpress is uniquely positioned to help newsXpress members do this.

Well done newsXpress Bairnsdale on a terrific display.

newsXpress Wyalla Plaza runs Book and Stationery Sale

newsXpress Wyalla Plaza has been running a combines books and stationery sale, making the most of tax time offers and the recent school holidays. With some good in-store energy, the sales have given the business a nice boost and shown off some excellent product at highly competitive prices.

Using newsXpress provided collateral the Wyalla Plaza team have been able to promote an excellent value proposition around respected brands covered in the sales. In addition to printed large format posters, they have also made excellent use of newsXpress collateral from our corporate website.

Launching Maxim Magazine in Australia

newsXpress is participating in the launch of a local edition of Maxim magazine in newsXpress locations. newsXpress members are being encouraged to promote the title in high-traffic locations including at the counter, in the shop window and through in-location displays such as shown in the photo.

The publisher of Maxim provided helpful briefing information to newsXpress members in advance of the launch so that we could make the most of this high-profile opportunity.

newsXpress stores have been provided with plenty of stock and excellent promotional material with which to drive sales of the new title.

Bonus Toy Products Promote Value

Plenty of newsXpress locations are enjoying success with toy products thanks to bonus deals from our toy supplier. Being able to sell a brand name game like Monopoly with a bonus name brand game for free helps us play is a completely unique space when it comes to the pricing of toys and games. It is deals like this which allow newsXpress outlets to demonstrate excellent value and show off the newsXpress difference. The deals enable us to compete with big toy outlets like Big W, target and K Mart without having to compete on price – and we get to do this while maintaining a healthy and above average margin. All of this is available to newsXpress members thanks to the excellent work of our national merchandise team. Better buying is what makes us competitive.

Winter Warmers Warm Rosebud

The range of Winter Warmers on display at newsXpress Rosebud has been a hit. These microwaveable items are a perfect gift or personal treat for winter, especially in Melbourne over the last few weeks. Customers love them and this drives good word of mouth traffic. They also work very well as an impulse purchase.

It is innovative items like this which play a role in newsXpress stores experiencing double digit sales growth in the gift space over the last quarter.

With more preferred suppliers than any other newsagency marketing group and more coming on board, newsXpress is well positioned to continue to drive good outcomes in the gift space.

In the meantime, more newsXpress stores are joining newsXpress Rosebud and embracing the Winter Warmers.

Excellent Ink deals at newsXpress Whyalla Plaza

newsXpress Wyalla Plaza in Toowoomba is making the most of the latest HOT ink! opportunity. Using newsXpress marketing collateral to drive new traffic and then make the most of this with the display of a broad range of product in-store.

Thanks to the excellent deals and promotions through newsXpress, shoppers at Wyalla Plaza shopping centre in Toowoomba are able to buy ink at competitive prices. This proves that not all newsagents are expensive as consumer research indicates that they are perceived to be. No, newsXpress stores, like newsXpress Wyalla Plaza, offer good value shopping opportunities around everyday items like ink.

Ink is a perfect product with which to pitch the business as offering good value. It is habit based. Shoppers come back again and again once they find a retailer they trust for range, knowledge and price. They purchase other items with ink too.

People know good deals when they see them. newsXpress and its members know good deals too. This is why we support ink … because it performs so well for us.

My Family Stickers for Families in Scottsdale Tasmania

newsXpress Roses – Scottsdale in Tasmania is promoting the My Family Stickers range from The Sticker Family in-store with the pull-up promotional banner on display next to their sales counter. This placement works well for the store and is embraced by shoppers.

The placement at the counter makes up-selling easier as well as sticker selection.

Bringing the My Family stickers to Scottsdale Tasmania is another way newsXpress is reinforcing the strength of the family unit and connecting local families in the area. People love representing their families in the back of their cars with the My Family stickers.

Baked & Delicious at newsXpress Ballarat

Check out another excellent magazine display from newsXpress Ballarat. This one’s for the new Baked & Delicious partwork.

Well done to everyone involved. The cup cakes do look delicious.

Angry Birds at newsXpress Bairnsdale

newsXpress Bairnsdale is promoting the Angry Birds range of plush with this tactical impulse unit display in a high traffic location.These plush items are not something people would visit a newsagency for, hence the importance of and value from such a tactical placement.

Kids and adults like Angry Birds and are happy to purchase a plush item to better connect with and enjoy their fun of the popular game.

Angry Birds is really hot right now and smart newsXpress members are making the most of this – with displays like the one in the photo.

Magazine Impulse Units Drive Sales at Ascot Vale

newsXpress Ascot Vale is driving impulse purchases of magazines with the placement of impulse units from ACP in the main magazine aisle – as shown in the photo.

This approach breaks up the view down the magazine aisle and creates new feature display opportunities.

Change is important in today’s magazine marketplace and that is where these displays play an important role – they can be easily changed to support new titles and promote different product categories. Well done to the team at newsXpress Ascot Vale for this initiative.

Selling Angry Birds Helps Drive iTunes and Other Digital Sales

Shoppers at newsXpress Rosebud can get their Angry Birds game fix at the counter thanks to the impulse unit facing all shoppers. Indeed, shoppers at many newsXpress stores can purchase Angry Birds plush. It is proving to be a very smart move bringing this line into the newsXpress product mix as these plush items are more than just plush items. They connect newsXpress stores with the Angry Birds game – the top selling iTunes game around the world.

Since we sell iTunes cards, the plush items give us a connection to the game. The plush makes us more relevant, better connected, hip in the eyes of Angry Birds fans. You can see it on their faces when they see the plush, for many it is the first time they discovered that they could ur Angry Birds plush. That they made the discovery in newsXpress is wonderful for us and for our brand.

This is newsXpress innovation on show. Product leadership which separates us from other newsagency marketing groups.

Massive Book Sale at Belconnen ACT

Kudos to newsXpress Belconnen for running their first ever massive book sale in Westfield Belconnen, ACT. They have gone all out offering an excellent range of books at competitive prices. They have every right to be proud of the great deals they are bringing to Westfield Belconnen shoppers. Easy to browse and shop, the massive book sale outpost cannot be missed by shoppers in the Westfield Belconnen mall.

The book sale was put together in partnership with a newsXpress preferred supplier, ensuring access to good deal book stock and laying out the outpost for maximum impact and sales results.

ATM at newsXpress Ascot Vale in Union Road

newsXpress Ascot Vale is the latest newsXpress location to install an ATM for shopper use in-store as part of a national trial between newsXpress and our preferred ATM supplier.

Providing an excellent and safe customer service, the ATM offer enhances the newsXpress shopper experience. At newsXpress Ascot Vale the ATM is especially useful for Union Road shoppers who prefer to withdraw cash from the bank in a safe indoors environment.

newsXpress has preferred terms around the supply of these ATMs, making the installation in our stores hassle free and quite beneficial.

Tour de France Promotion at newsXpress Bairnsdale

newsXpress Bairnsdale ran an excellent promotion for the Tour de France guide. Every shopper entering the store could easily see the display. It created a connection between the business and the great event … became a good talking point.

Outside of sales of the Tour de France program sales there is the benefit the excitement and change that the display brings to the business. This is beneficial outside the magazine department as it reinforces the relevance of the business.

At newsXpress stores across Australia we are enjoying excellent results from magazine sales thanks to our creative engagement with the category. This success generates incremental success in other retail departments.

Magazine Club Card Drives Magazine Sales

The newsXpress Magazine Club Card is a key factor in the good sales results for magazines which are being reported by newsXpress members. While the broader newsagency channel struggles with challenging magazine sales results, newsXpress members are enjoying break out results, performing better than your average newsagency. By offering genuine rewards in return for genuine loyalty, the newsXpress magazine club card encourages shopper behaviour which is valuable for newsXpress members and appreciated by their customers.

This is another newsXpress point of difference. It is part of our broader magazine growth strategy which sets newsXpress apart operationally and commercially from other newsagencies.

Driving customer traffic for magazines remains important for newsagents, indeed, mission critical. Currently, only one newsagency marketing group has a cohesive approach to magazines and that is newsXpress. The Magazine Club Card is just part of the bigger picture for us and our members.

Terrific Gift Sales at Klemms Mildura

newsXpress Mildura is enjoying terrific gift sales and a healthy margin thanks to newsXpress preferred supplier deals.

The range of gifts (many not shown in the photo) is extensive, giving newsXpress Mildura excellent gift business in Mildura.

With more than seventy newsXpress preferred suppliers offering gifts, newsXpress members have access to an excellent range at highly competitive prices. This is one reason why newsXpress locations are outperforming average newsagencies in the gift department. it all starts with good buying – on range and price.