Our newsXpress member’s Meeting in Melbourne on Thursday this week we were presented with an excellent in-depth workshop on making money in the extended party category. The workshop was run by Sanbrook Brands, a newsXpress preferred supplier and the dominant supplier in Australia in this space. The workshop was followed by a factory tour, further enhancing the product knowledge of newsXpress members.
The meeting also included an excellent presentation from newsXpress National Merchandise Manager Rob Henderson on strategic visual merchandising (see photo). This delivered exclusive to newsXpress content on how to take preferred supplier product and newsXpress collateral and create compelling and basked building product displays.
Rich content like that presented in Melbourne two days ago demonstrates the total business value offered by newsXpress.