Corporate store newsXpress Knox has taken a non-traditional approach to Back to School in the last week with this healthy lunchbox and drinking bottle display facing into the mall. While there are plenty of school supplies available in-store, we are using this colourful range from Crocodile Creek to attract shoppers to the store. As the only outlet at Knox City with this range, we wanted to show off a product-based point of difference.
Capped with our newsXpress Back to School poster, we are making back to school more about fashion and healthiness – two messages often lost in the usual Back to School sales pitch.
newsXpress Manly West has put together a terrific Valentine’s Day offer from cards through to gifts. The dance floor is packed with opportunities for sharing the love of the season. Customers see this as they walk through the door. Click on the image to see the detail including their use of the newsXpress Valentine’s Day posters to draw attention to the offer.
This photo shows just one of the big Valentine’s Day displays at newsXpress Wetherill Park for Valentine’s Day 2011. Click on the image to see a larger copy of the photo – you can see the detail of this rich display offering something for Valentine’s Day for everyone. What wonderful retail theatre! Showing the Hallmark brand for cards and the newsXpress brand overall. Well done everyone involved at newsXpress Wetherill Park!
newsXpress Macarthur Square has put on a terrific and large Back to School promoting with an outpost in the shopping centre. Packed with excellent deals tailored for the families in the area, this outpost is a credit to all involved on the newsXpress Macarthur Square team. It generates excellent business, promoted the retail store in the centre and promotes the newsXpress brand. Well done!
newsXpress Glendale is promoting Valentine’s Day with an aisle end display featuring some off their gift range. Capped by the newsXpress Valentine’s Day collateral, the display faces customers as they enter the store. It offers a range of Valentine’s Day product for a variety of situations. Please click on the image to see a larger version.
newsXpress The Pines has been running a terrific Back to School offer with great deals backed by friendly and helpful service. Located on the dance floor, the display has been attracting good traffic in the run up to the 2011 school year starting.
Supported by newsXpress marketing collateral, many newsXpress members have been reporting excellent results for their Back to School campaigns this year.
newsXpress is hosting one-day Mini Conferences next month in four states. These conferences provide an excellent opportunity for learning,making deals with suppliers and networking.
- Brisbane Tuesday 15h February 2011– Brisbane Technology Park, Cnr Logan & Miles Plating Rds Eight Mile Plains, QLD, 4113
- Melbourne Thursday 17th February 2011 –Sanbrook Brands Pty Ltd Head Office, 991 Mountain Highway, Boronia Victoria 3155.
- Sydney Tuesday 22nd February 2011 – Bonnie Doon Golf Club, Banks Ave, Pagewood, NSW, 2035 – Coincides with the Sydney Gift Fair.
- Perth Tuesday 1st March 2011 – Metro Hotel on Canning Hwy, Perth, WA, 6000.
Bookings for all four are available now from the newsXpress website.
Newsagents and people buying a newsagency are welcome to attend – please contact newsXpress to make arrangements.
newsXpress Southport Park, like many newsXpress stores, was busy promoting Australia day in the lead up to the big day earlier this week. The promotion included a table of items with while Southport Park customers could help celebrate the day. newsXpress provides access to this and other seasonal promotional material through a supportive preferred suppliers.
Participating newsXpress stores are promoting the Eco Kids safe and healthy drink bottles this week as part of their Back to School offer. This range makes for an excellent gift for students of all ages as they start their 2011 school year.
Sourced through a newsXpress preferred supplier the Eco Kids range is different to what shoppers usually find in a newsagency. Their place in the newsXpress product mix is another example of our success in extending the traditional newsagency range … and demonstrating the newsXpress difference.
newsXpress stores across the country are at the forefront of innovation this Valentine’s Day with a terrific range of Hallmark Sound Cards.
Sitting in prime position in among the broader Hallmark Valentine’s Day offer, the sound cards are a wonderful attraction for shoppers. Getting people engaged with cards is vitally important to driving incremental growth. The folks at Hallmark understand this. It is one of the reasons they have original playing and signing on their sound cards.
As a strategic partner of newsXpress, Hallmark supports newsXpress members with easy have easy access to the innovative sound card range from Hallmark. Our stores also have access to excellent business building support material including posters, prizes to give away and other tools with which we can drive good sales.
From an financial perspective, our Hallmark relationship delivers market leading financial benefits to our members, helping newsXpress stores bank better margin dollars from sales of the Hallmark range.
This Valentine’s Day, you can see the newsXpress / Hallmark partnership in action and delivering good results to to newsXpress members and their customers.
Congratulations to newsXpress Pelican Waters for selling a first division winning ticket in Saturday’s Gold Lotto. The Sunshine Coast Daily yesterday published a terrific story on the win and the lucky winner. This win at Pelican Waters continues the newsXpress lucky streak.
With the latest issue of Better Homes and Gardens featuring in our January in-store newsletter, some newsXpress stores are taking the opportunity to promote the magazine with the newsletter.
Each month in our newsletter we feature a popular title, providing additional promotional support in pursuit of incremental business.
The newsXpress in-store newsletters are available to members for personalisation (with local store details) and promotion to customers.
The stand in the photo shows the newsXpress newsletter and Better Homes in the one unit – located at the entrance of this newsXpress store.
One more newsXpress difference!
newsXpress stores across Australia are dressed for Valentine’s Day 2011.
As the photo shows, newsXpress stores have an excellent range of Valentine’s Day gifts including a wonderful selection of plush from newsXpress preferred suppliers plus a great range of Hallmark Valentine’s Day cards.
Valentine’s Day is supported with newsXpress and Hallmark collateral and the gift of an MP3 player for one lucky Hallmark Valentine’s Day card shopper in each newsXpress store.
At newsXpress stores right across Australia, celebrating Valentine’s Day is easy and fun!
The Queensland flood relief appeal is going great from the feedback from newsXpress stores right across the country. newsXpress promoted the appeal to newsXpress members at the eight of the Queensland floods.
newsXpress Redcliffe passed the $800 mark after 1 week. The goal was to raise $1,000 – the store is lifting its target. All the donations are banked into the Premier’s Flood Appeal Fund each day, the receipts are on display in the photo on the back wall to give customers confidence it is getting to the people in need.
newsXpress is proud of the work being done by newsXpress members and their teams to raise money for this important cause.
Buying a newsagency can be a challenge, especially for those who have not owned a newsagency before. newsXpress has a track record of helping people in their first newsagency businesses. We support the work of the Queensland Newsagents Federation and their workshop for those interested in buying a newsagency.
Here are some details of the QNF seminar. The next of these is on February 2, 2011.
QNF Sales hold regular evening seminars to provide prospective buyers with an overview of the newsagency industry. These seminars are free of charge and provide essential information to prospective newsagents. We would strongly urge anyone considering entering the industry to attend one of these seminars. Information covered includes:
- Industry Overview & Sales Margins
- Industry Contracts Buyer considerations
- Financing your purchase
- Purchase due diligence
- Training/Takeover process
To secure your booking, email the QNF at email@example.com.
newsXpress would like to thank its preferred suppliers who have offered direct and practical assistance to flood affected newsXpress members.
The flood assistance is in a variety of forms including free stock and extended terms, depending on the supplier.
newsXpress has played a small role in communicating the offers of assistance from suppliers to newsXpress members.
In addition to direct supplier assistance, newsXpress has been able to access other help for flood affected newsXpress members – outside of the work with newsagent suppliers.
newsXpress Deception Bay has embraced the opportunity of a temporarily second location in their centre by filling it with products sourced through newsXpress preferred suppliers. The newsXpress suppliers have provided quality brand name product at highly competitive prices and enabled newsXpress Deception Bay to make the ost of the opportunity presented by the landlord.
Other newsXpress members have similar stories – where suppliers have been a wonderful help with outposts and temporary leasing opportunities. Being able to move quickly on opportunities like this is important in retail, especially in shopping centres.
newsXpress Bondi Eastgate is promoting their Back to School range with terrific large format posters in the shopping centre.
These posters promote the range and service offered by newsXpress Bondi Eastgate for Back to School products and work a treat at attracting shoppers in the centre to the store for Back to School items – they are the back to school specialists after all.
Back to School is going well this year across the group based on reports we have so far. Strong sales not only on the Back to School specials but on the broader stationery range.
As part of its support for a party goods department, newsXpress has created a poster promoting helium balloons being available in-store. This artwork, in varying sizes, has been sent to newsXpress stores for use in store and outside the store. This artwork is part of a broad range of non seasonal collateral provided by newsXpress to help members professionally dress and grow their businesses … another example of the newsXpress difference.
newsXpress Forest Hill is having success promoting Back to School specials at the entrance to the store. Using newsXpress collateral – A1 posters and an A4 specials flyer – the store is generating good traffic from shoppers in the mall.
By focusing on the top line specials at the entrance, the store is using competitive pricing to attract shoppers in a centre where Big W and other majors are pushing had this back to School season.