newsXpress Australia Fair (QLD) has Christmas on show from the front of the store , facing into the mall. A key feature of the display is the Hallmark recordable storybook – The Night Before Christmas – which has been a feature of the national TV campaign being run by Hallmark.
The Hallmark recordable storybook range has been a hit for newsXpress Australia fair and right across the newsXpress network. newsXpress members have had access to excellent marketing collateral, special pricing and value-add opportunities which have combined to deliver to our stores a unique selling proposition … making it a logical choice for hero product this Christmas.
