newsXpress Toronto (NSW) is supporting the 2010 FIFA World Cup with a terrific display of newspapers and magazines in-store. It is displays like this which add to the theatre of retail and make shopping more enjoyable. newsXpress is working with many members on World Cup initiatives from displays to competitions. We identified early on that the World Cup presented an excellent opportunity for newsXpress members, like newsXpress Toronto, to reap good commercial rewards while serving the community.