Chook Book display at newsXpress Emerald

better-homes-and-gardens-may-2010-003.jpgSally Murphy at newsXpress Emerald was so inspired after viewing the great dispalys made by newsXpress members, especially the Master Chef one featured in this blog here, that she went out and created a spectacular exhibit of her own!

To promote this month’s issue of Better Homes & Gardens wiht the bonus Chook Book, Sally and team have set a dining table and decorated it wiht chicken statues, and comically some rubber chickens on the plates. In-Store theatre is an important part of the retail business, and being able to creatively and imaginatively express yourself within your merchandise displays is a great step towards success. The gauntlet has now been thrown down to other newsXpress members to outdo each other’s displays.

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