newsXpress Emerald have taken creative licence with their in-store theme resulting in a magical effect. Hand- made, colorful paper butterflies adorn the store tieing in perfectly to the newsXpress marketing posters and linking Hallmark and other products to the season.
Elsewhere in the store they are kicking goals with books, in particular the ‘Grandma, do you remember when…?’ & ‘Our Family History’, which have already resulted in excellent sales, and by setting the team members sales targets for card sales, which is generating great interest and excitement within the staff ranks.
Sally and Peter have also reported their luck in accessing the outpost location in their centre for the week leading up to Mother’s Day which is allocated on a rotational basis, you can clearly see they are leaving no stone unturned in pursuit of a magnificent retail season profit.
