newsXpress stores are reporting an excellent response to our exclusive Back to Work promotion.  It seems everyone wants to win a car or one of the bikes on offer.  Driven by brilliant in-store merchandising displays, the promotion makes customers happy.  It also makes newsXpress members happy with the new traffic the flyers are generating.  In-store theatre is helped by the broad range of collateral provided by newsXpress from the A1 double-sided posters to the A4 “air” signs as shown in the photo from our new corporate store at Knox City in Victoria.  These signs promote brand and price - key factors in attracting people to the display.