Ink is proving to be a stand-out product for us at our new corporate store at Knox City in Victoria. In the five days we have been trading, it is a category for which we have received excellent feedback. Shoppers price-comparing are impressed with our competitiveness for brand name (HP, Canon, Epson, Brother) product.
We have started with a small display and will build on this as we gather sales data showing what our customers prefer in terms of brand and particular cartridge type.
Ink for newsXpress is a hero category. It defines much about our group: our brand commitment, our price commitment, our professional display and our exceptional customer service. In each of these areas ink helps us demonstrate the newsXpress difference and through this the value of being part of such an exciting group.