The books in our Merry Giftmas catalogue are driving new traffic to participating newsXpress locations across the country. The book titles have been well selected. They include ideal Christmas gifts for family and friends as well as low-cost stocking fillers and even good Kris Kringle gifts.
Customers love the book selection. They often visit holding the newsXpress catalogue they received in the mail and the books they want circled.
Basket data indicates that these book-loving customers are buying other items while in-store. This is another newsXpress win win for our members: more traffic thanks to a great catalogue, good sales and deeper baskets thanks to a compelling product offer. Better margin overall thanks to the newsXpress negotiated book deal.
More traffic, more sales per customer, better margin – this is what newsXpress is delivering to its members this Christmas.
