The Merry Giftmas campaign launched by newsXpress several weeks ago is driving incremental traffic to participating locations.
We are receiving reports from newsXpress members telling us of new customers coming in with the items they want circled in our catalogue – making for easy sales.
The books in the catalogue are very popular as are the digital photo frames, Twilight merchandise and a range of Kris Kringle gifts.
The catalogue has been sent to thousands of homes around each participating store.
This type of external marketing based around compelling branded offers is key to building traffic, driving brand recognition and extending the efficiency of the shopping basket. It is another way newsXpress is differentiating its retail channel.
